Big Money <ul><li>Movies were an unprecedented mass medium during the 1930's and 1940's. During the war years an estimated 85-90 million people went out to see a movie a week (that's over half of the U.S. Population at the time).
Vertical Integration: control of production, distribution, and exhibition </li></ul>
The Star System <ul>The Star System capitalized on the concept of the Hollywood Star as commodity, and through exclusive contracts, the studios controlled and manipulated their “products” in the studios' best interests. Clark Gable Greta Garbo Cary Grant </ul>
The Advent of Sound and C o l o u r <ul>The Jazz Singer (1927) Gone with the Wind (1939) <li>“ Talkies” emerged as a simple novelty initially. They were often poor quality productions, and the introduction of sound dialogue hampered the flexibility of what had been an almost exclusively visual medium.
Colour tinting had been used in film almost from the start, but the marriage of movies and colour was not consummated until the mid 1930's. </li></ul>
Great Directors <ul>Howard Hawks John Ford Frank Capra </ul><ul><li>Other Greats: King Vidor, Billy Wilder, David Lean, William Wyler, John Huston, Alfred Hitchcock, Orson Welles </li></ul>
Big Films <ul>Casablanca The Wizard of Oz Stagecoach <li>Other great films of the 1930's and 1940's: It's a Wonderful Life, Scarface, Duck Soup, King Kong </li></ul>