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Digital IFFR

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An introduction how the International Film Festival Rotterdam can apply the new methods in communication and marketing.

An introduction how the International Film Festival Rotterdam can apply the new methods in communication and marketing.

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  • The most recent and important trends, in new media
  • 10 min. Means a large reduction in subjects. Even now i have 15 sec. Per slide.
  • Even big organizations take co-creation VERY serious In this case: co-creation in product testing (and thus marketing)
  • Doing the same as above but channeled Specifiec in stead of holistic (making it easier to connect your identy to it as organisation)
  • Also in the physical (real) space
  • Getting human answers Getting specific answers A feeling of helping directly
  • Getting human answers Getting specific answers A feeling of helping directly
  • With one moment of permission (and set boundaries of your privacy) ..your online profile is uploaded into the room for all to see, share and remix The Roomware Project is an open-source framework for interactive spaces. It allows developers of multiple origins to enhance any venue or event using technologies such as BlueTooth and RFID. "Roomware" is an application running in a defined space. For instance: linking people's photographs to the screens of a club, sharing musical tastes with the DJ, finding other interesting people on your mobile phone, a photo booth activated by the entry tickets of two people, etc. More
  • The membership is more important than the core product or service Through peripheral activities
  • The contextual approach is also used for specific stories Combination of interaction and being lead
  • Support with direction and focus (by the masses or your personal friends)
  • Support with direction and focus (by the masses or your personal friends)
  • Many varieties on layar (300+) Setting up a second layar of information and meaning builging in our physical world
  • Presenting your activities to the world Giving extra meaning to those activities Through play
  • The city as: playground.. Discovery battleground
  • Getting human answers Getting specific answers A feeling of helping directly
  • The membership is more important than the core product or service Through peripheral activities
  • The membership is more important than the core product or service Through peripheral activities

Digital IFFR Digital IFFR Presentation Transcript

  • Hans Dekker
    • Everything in context
    • Context made interactive
    • Your compas
    • Geo awarness and storybuilding
    • Event dashboard
    • Mapping your world
    • Feeding your interests
    • Unstable media
    • The experience cluster
    • Profile uploaded
    • Online surrogate
    • Toolbox
    • Sharing the moment
    • Visual complexity
    Augmented reality Cross reality The novel interface Immersed AV experience Breaking open the mold Digital playground Interactive projection Interactive gimmicks Holistic and integrated storytelling Subscribe to the experience Semantic web The crowd is my source The backchannel conversation The senient space
    • Context made interactive
    • Your compas
    • Geo awarness and storybuilding
    • Event dashboard
    • Profile uploaded
    • Toolbox
    Breaking open the mold Holistic and integrated storytelling Subscribe to the experience The crowd is my source The backchannel conversation
  • The industry making the Context interactive
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  • The Industry Breaking open the mold
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  • The festival communicating through the Event dashboard
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  • The festival applying the Backchannel conversation
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  • The festival asking for the Profile uploaded
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  • The visitor Subscribing to the experience
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  • Individual channel
  • platform
  • The maker bringing the story Holistic or integrated
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  • The visitor using The compas
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  • The visitor applying Geo awareness and storybuilding
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  • The vistor saying the Crowd is my source
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  • Recommendations
  • In order to feed the tiger the IFFR should program an open innovation platform which facilitates the systems for tomorrow’s independent filmindustry