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Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
Zig Marketing Digtial Roadmap 2013
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Zig Marketing Digtial Roadmap 2013

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Digital Media Trends, Implications for Brands, Strategic Media Focus …

Digital Media Trends, Implications for Brands, Strategic Media Focus

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  • It’s significant
  • 121.3 Million US Smartphone Owners – Comscore Mobile Lens Data
  • Transcript

    • 1. Digital Media Roadmap 2013Howard Zoss216.744.3040hzoss@zigmarketing.com 2.22.2013
    • 2. Digital Roadmap 2013► Digital Media Trends► Implications for Brands► Strategic Media Focus 2
    • 3. Digital Media Trends
    • 4. Consumers Continue Shift to Digital  Mobile 4 2012 Blackstone Marketing Industry Review
    • 5. Spend 11+ Hours with Media Daily  Over 70% on TV / Online 5 2012 eMarketer
    • 6. TV Usage Waning … For the First Time Ever 6 Nielsen 2012 6
    • 7. Traditional Media is Becoming Less InfluentialThe Internet now trumps all media when it comes to ‘influencing purchases’ 7 Source: Harris Interactive 2012
    • 8. Marketers Follow Digital Shift 8 8
    • 9. But … Not to the Degree They Should  2010 9 9
    • 10. Mobile Opportunity Arises  2011 10 10
    • 11. Implications► Pronounced shift to digital media continues► Mobile is the only growing medium► But brands are still clinging to their old media habits ► Dramatically overspending in print ► Continue to overspend in broadcast 11► Social Media and Mobile lead digital growth► Mobile represents the largest future media opportunity
    • 12. mobile
    • 13. Mobile Devices Have Passed PC’s in Sales 13 2012 BI Intelligence
    • 14. Mobile Internet Usage Will Surpass Desktop This year 2011 2012 14 2012 Nielsen Social Media Report
    • 15. Smartphones Pass Feature Phones … And Growing 15 2013 Nielsen Courting Today’s Mobile Consumer
    • 16. Mobile Web and APP Usage Show Huge Growth 16 2012 Nielsen Social Media Report 16
    • 17. Mobile Devices are Taking Focus Away From TV 17 2012 Nielsen Courting the Mobile Consumer 17
    • 18. Marketers Follow Mobile Shift 18 2012 Nielsen Courting the Mobile Consumer 18
    • 19. Implication► Mobile is the marketing platform of the future 19
    • 20. Social
    • 21. Social Media Drives Internet Usage Overwhelmingly 21 2012 Nielsen The Digital Revolution
    • 22. Social Media Drives Mobile Usage 2011 +92% 2012 +89% 2012 Nielsen Social Media Report
    • 23. 60% of Consumers Do Social on Mobile … 31% Several Times a Day 23 2012 Edison Research The Social Habit
    • 24. Facebook & Twitter are Becoming Mobile Companies 24 June 2012 Data from Facebook & Twitter 24
    • 25. Consumers Talk Brand Constantly on Social Media 25 2012 Nielsen Social Media Report 25
    • 26. Social Influences Purchase 26 Pew 2012 26
    • 27. In Fact … Social Now Drives Purchase 27
    • 28. Cumulatively Social Sites Lead Brand Sites 28 Technorati 2013 28
    • 29. Facebook, Twitter, You Tube = Marketers Big 3 29 Technorati 2013 29
    • 30. Marketers Follow the Influence 30 30
    • 31. Implication► Social is the future of purchase influence 31
    • 32. Video
    • 33. 33June 2012 Data from Facebook & Twitter 33
    • 34. 75% of All U.S. Internet Users Watch Video 34 June 2012 Data from Facebook & Twitter 34
    • 35. Video Drives Mobile  280 Billion Viewed and Growing 35 June 2012 Data from Facebook & Twitter 35
    • 36. Nielsen > Brand Recall is Higher for Online Video vs. TV 36 On-Air TV Online Full-Length (Broadcast + Cable) TV EpisodesSource: Nielsen
    • 37. Nielsen > Message Recall is Higher for Online Video vs. TV 37Source: Nielsen
    • 38. Nielsen > TV is More Effective When Video Runs Simultaneously 38Source: Nielsen
    • 39. Marketers Follow the Eyeballs 39 39
    • 40. Implication► Video is the future of viewership 40
    • 41. Implications for Brands
    • 42. Implication► Pronounced shift to digital media continues  Mobile is the media platform of the future► Social and Video are the key drivers of mobile growth … especially Social► There is strong linkage and connectivity between Mobile, Social and Video 42 media► Because brands still remain behind in their media allocation … an opportunity exists, for forward thinking companies, to take an even stronger digital media lead and influence consumers and their purchase behaviors … beyond their competitors
    • 43. Strategic Media Focus
    • 44. Hyper Media Fragmentation = Declining Media Effectiveness 44
    • 45. Digital Focus  Sharable, Connected Media Platforms 45
    • 46. Focus Media Strategy Sharability  Scale Believability  Purchase Influence 46Efficiency  Maximum Budget Utilization
    • 47. It is not going to get any easier
    • 48. 48
    • 49. Thank You Howard Zoss 216.744.3040 hzoss@zigmarketing.com 49 49All ideas contained herein are the sole intellectual property of Zig Marketing Inc. and cannot be used without express written consent

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