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Social Brand Value

by Consultant at HYVE on Feb 16, 2010

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English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of ...

English version of the Social Brand Value Study conducted in 2009 by HYVE and Vivaldi Partners in cooperation with the University of Innsbruck and the MIT in Boston. The study presents a ranking of brands considering the "social" and "community" effect on the brand.

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