About Volker Bilgram is in charge of co-creation and market research projects in the early phases of new product development for clients such as Beiersdorf (Nivea). In order to gain the information relevant for R&D, product management or consumer insights units in each phase of the innovation process he has specialized in combining traditional market research approaches with innovative tools such as innovation research communities, consumer insights studies or online-based co-creation modules. Aiming to drive our clients’ innovation projects towards market-ready and customer-oriented products, Volker is developing strategies and tools for continuous and interconnected implementation of open inno