Service Design & Engagement Models in Digital Platforms for Social Health

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What works and doesn't in digital health?

This presentation introduces service design at a high level, as well as the work of Tapestry and HelloSundayMorning - 2 successful and innovative ideas to connect communities with common goals.

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Service Design & Engagement Models in Digital Platforms for Social Health

  1. 1. Service Design & Engagement Models in Digital Platforms for Social Health HealthTech Sydney w w w. h e a l t h t e c h s y d n e y. c o m . a u May 22nd, ATP Innovations
  2. 2. Vision To be the leading Australian HealthTech community for learning and driving innovations into the market
  3. 3. Mission • Connect Health & Technology Enthusiasts • Discuss health trends, technology, practices and innovations • Improve the start-up eco-system for health tech
  4. 4. GAURAV SOOD @GauravInnovate @HTSydney
  5. 5. Jamie Moore Youth Led Initiative of the Year 2013 Fellow – School of Social Entrepreneurs Vice-Chair – Australian Youth Forum
  6. 6. Henry Cho
  7. 7. Service Design Planning and organizing … components of a service to improve quality and interaction between service provider and customers. Design according to needs: so that the service is user-friendly, competitive and relevant. Understand behaviour of customers, their needs and motivations.
  8. 8. History 1991, service design was first introduced as a design discipline by Prof. Dr. Michael Erlhoff at Köln International School of Design (KISD)
  9. 9. Not Exercising Active Exercisers Current Day/Wk Did Not Keep To Routine Boss & Company Culture Kids Friends/Peer Influence Gadget/Software Influence
  10. 10. 200 Health Apps N=23 FBM Score = 1.9 Normal Behaviour Score = 8.1
  11. 11. Fogg Behaviour Model Motivation. Ability. Analysis and design of persuasive technologies Shared metric for thinking about behaviour change. +Triggers
  12. 12. 29yr Male Mid Income Educated
  13. 13. Keynote – Henry Cho Service Design & Engagement Models
  14. 14. References • http://bjfogg.com/fbm_files/page4_1.pdf • http://www.ncbi.nlm.nih.gov/pubmed/24139771 • http://iwp.dept.shef.ac.uk/espacePrive/sharonp/Engage ment_griffin_p.pdf • http://www.npr.org/blogs/health/2014/05/06/310136269/ most-fitness-apps-dont-use-proven-motivational- techniques
  15. 15. Thank You! www.healthtechsydney.com.au

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