The document discusses plans for an invite-only tour of a new building for key influencers to generate positive social media coverage. It lists influencers invited at different stages of the process - pre-event, day-of, during, and post-tour - along with their number of followers and number listed. Post-tour, there were 16 conversations generated through 55 tweets witnessed by over 12,000 people via 757 lists. Feedback from the tour was positive about the organization's focus on patients and community.