Parkview Foundation's Cookin' Men Twitter ROE

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This is the why, how and story of the power (Twitter) social media has on promoting an event. It profiles the Parkview Foundation's Cookin' Men event held on April 30, 2011 in support of the mobile mammography program - a partnership between Parkview, Francine's Friends and the Breast Diagnostic Center.

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Parkview Foundation's Cookin' Men Twitter ROE

  1. 1. TWITTER TALK<br />
  2. 2. Increase Ticket Sales<br />Engage New Attendees<br />Share the Story of the Coach<br />Connect Event with Foundation<br />why?<br />
  3. 3. Repeat Previous Year Efforts<br />Bus Huts<br />Invites<br />Posters<br />Chef Ambassadors<br />Add On-Screen Theatre<br />Add @ParkviewFDNs<br />how<br />
  4. 4. 204followers<br />26 listed<br />2,297followers<br />145 listed<br />pre-event<br />
  5. 5. 752followers<br />51 listed<br />pre-event<br />
  6. 6. pre-event<br />
  7. 7. 72 followers<br />5 listed<br />pre-event<br />
  8. 8. pre-event<br />
  9. 9. pre-event<br />
  10. 10. 93followers<br />9 listed<br />pre-event<br />
  11. 11. 331 followers<br />24 listed<br />pre-event<br />
  12. 12. 723followers<br />35 listed<br />pre-event<br />
  13. 13. 19 followers<br />5 listed<br />473followers<br />65 listed<br />pre-event<br />
  14. 14. 732followers<br />84 listed<br />pre-event<br />
  15. 15. 80followers<br />9 listed<br />99 followers<br />11 listed<br />day-of<br />
  16. 16. 108 followers<br />10 listed<br />day-of<br />
  17. 17. 672 followers<br />50 listed<br />109followers<br />9 listed<br />day-of<br />
  18. 18. day-of<br />
  19. 19. 269 followers<br />27 listed<br />day-of<br />
  20. 20. 2,278 followers<br />193 listed<br />day-of<br />
  21. 21. 775followers<br />37 listed<br />195followers<br />8 listed<br />during<br />
  22. 22. during<br />
  23. 23. during<br />
  24. 24. during<br />
  25. 25. 45followers<br />4 listed<br />511followers<br />34 listed<br />post-event<br />
  26. 26. post-event<br />
  27. 27. post-event<br />
  28. 28. 35 Conversations through<br />59 Tweets with<br />10,837 Witnesses and shared on<br />841 Lists<br />engagement<br />
  29. 29. Plus<br /><ul><li>Bus Huts
  30. 30. Invites
  31. 31. Posters
  32. 32. Chef Ambassadors
  33. 33. On-Screen Theatre</li></ul>engagement<br />
  34. 34. 1,000+ Tickets Sold<br />$50,000+ raised for Mobile Mammography<br />ROE<br />

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