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Parkview Foundation's Cookin' Men Twitter ROE

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This is the why, how and story of the power (Twitter) social media has on promoting an event. It profiles the Parkview Foundation's Cookin' Men event held on April 30, 2011 in support of the mobile …

This is the why, how and story of the power (Twitter) social media has on promoting an event. It profiles the Parkview Foundation's Cookin' Men event held on April 30, 2011 in support of the mobile mammography program - a partnership between Parkview, Francine's Friends and the Breast Diagnostic Center.

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Transcript

  • 1. TWITTER TALK
  • 2. Increase Ticket Sales
    Engage New Attendees
    Share the Story of the Coach
    Connect Event with Foundation
    why?
  • 3. Repeat Previous Year Efforts
    Bus Huts
    Invites
    Posters
    Chef Ambassadors
    Add On-Screen Theatre
    Add @ParkviewFDNs
    how
  • 4. 204followers
    26 listed
    2,297followers
    145 listed
    pre-event
  • 5. 752followers
    51 listed
    pre-event
  • 6. pre-event
  • 7. 72 followers
    5 listed
    pre-event
  • 8. pre-event
  • 9. pre-event
  • 10. 93followers
    9 listed
    pre-event
  • 11. 331 followers
    24 listed
    pre-event
  • 12. 723followers
    35 listed
    pre-event
  • 13. 19 followers
    5 listed
    473followers
    65 listed
    pre-event
  • 14. 732followers
    84 listed
    pre-event
  • 15. 80followers
    9 listed
    99 followers
    11 listed
    day-of
  • 16. 108 followers
    10 listed
    day-of
  • 17. 672 followers
    50 listed
    109followers
    9 listed
    day-of
  • 18. day-of
  • 19. 269 followers
    27 listed
    day-of
  • 20. 2,278 followers
    193 listed
    day-of
  • 21. 775followers
    37 listed
    195followers
    8 listed
    during
  • 22. during
  • 23. during
  • 24. during
  • 25. 45followers
    4 listed
    511followers
    34 listed
    post-event
  • 26. post-event
  • 27. post-event
  • 28. 35 Conversations through
    59 Tweets with
    10,837 Witnesses and shared on
    841 Lists
    engagement
  • 29. Plus
    engagement
  • 34. 1,000+ Tickets Sold
    $50,000+ raised for Mobile Mammography
    ROE

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