Background • HSMAI (Hospitality Sales & Marketing association International) • 1927 - United States • Professional associa...
Background (cont’d)Active Countries:The Netherlands, Ireland, Norway, SwitzerlandAustria and Germany have chapters named H...
VisionThe leading meeting placefor the hospitality andtravel industry in Europe
Purpose statementHSMAI is the hospitalityindustry source forknowledge, community,and recognition for leaderscommitted to p...
ValuesInvolveInspireUp to date
Organisation                                           HSMAI European                                              Board  ...
European Advisory BoardA group of 10 to 15respected leaders andmarketers in theEuropean hospitalityand travel industry.
Compliment Day – 1 MarchGoal: Contribute to createa good image for HSMAIand the hospitality andtravel industry.The Complim...
Webinars Latest webinar in April 2013, focusing on Reputation Management.
The HSMAI Europe 2ndAnnual Digital Marketingconference in Germanyincluding RevenueManagement.October 2013
HSMAI European Travel Awards 2013
Business Travel ClubBusiness Travel Club is a social networking event open to all members of HSMAI andcorporate buyers of ...
HSMAI Revenue Management Conference Testimonals                Random examples:        Excellent        Very well organise...
Local conferences The HSMAI Europe local conferences focusing on E-Commerce and distribution  • Stockholm  • Oslo  • Other...
Educational workshops Provided in local markets Free participation for members
Meeting Exchange London October 2013 Oslo 9 January 2014
HSMAI Europe Business Lounge              Earls Court, London            February 2013 and 2014
HSMAI Revenue Management Conference London 6 February 2014
HSMAI Channel      HSMAI Europe’s own TV channel
HSMAI Student A network of students in the travel and hospitality industry
HSMAI European Academy Goal: European programme in revenue management, sales and digital marketing Certifications – curric...
HSMAI GazetteInterviews withindustry leadersRelevant topics forthe travel andhospitalityIndustryTrends andforecasts
Special Interest Groups       Revenue             Digital      Management          Marketing
New activities• Service as a competitive asset• Spanning across all  commercial enterprises• Motivate higher degree of  se...
Activities •   5–6 February 2013, London: HSMAI Europe Business Lounge •   7 February 2013, London: HSMAI Third Annual Rev...
Why you should become an HSMAI memberYou’ll have thousands of new colleagues in thehotel and travel industry:• who will sh...
HSMAI Europe 2012 - 2013
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HSMAI Europe 2012 - 2013

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HSMAI Europe's plans, 2012–2013

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HSMAI Europe 2012 - 2013

  1. 1. Background • HSMAI (Hospitality Sales & Marketing association International) • 1927 - United States • Professional association for leaders, sales and marketing professionals in the hotel and travel industry. • Some of the chapters in Europe were chartered more than 40 years ago. • HSMAI’s Global headquarters is in Washington, DC • Regional offices: Singapore, Dubai and Oslo
  2. 2. Background (cont’d)Active Countries:The Netherlands, Ireland, Norway, SwitzerlandAustria and Germany have chapters named HSMAMembers in other countries are members of HSMAI Europe directly
  3. 3. VisionThe leading meeting placefor the hospitality andtravel industry in Europe
  4. 4. Purpose statementHSMAI is the hospitalityindustry source forknowledge, community,and recognition for leaderscommitted to professionaldevelopment, salesgrowth, revenueoptimisation, marketing,and branding.
  5. 5. ValuesInvolveInspireUp to date
  6. 6. Organisation HSMAI European Board Administration Advisory board/International expert team HSMAI Europe Active HSMAI Pan European activities in other Partnerships chapters committees countries
  7. 7. European Advisory BoardA group of 10 to 15respected leaders andmarketers in theEuropean hospitalityand travel industry.
  8. 8. Compliment Day – 1 MarchGoal: Contribute to createa good image for HSMAIand the hospitality andtravel industry.The Compliment Day willbecome a nationallyrecognised day in severalcountries. Initiated inHolland and picked up inBelgium and Norway.
  9. 9. Webinars Latest webinar in April 2013, focusing on Reputation Management.
  10. 10. The HSMAI Europe 2ndAnnual Digital Marketingconference in Germanyincluding RevenueManagement.October 2013
  11. 11. HSMAI European Travel Awards 2013
  12. 12. Business Travel ClubBusiness Travel Club is a social networking event open to all members of HSMAI andcorporate buyers of travel services. The club gives the members an opportunity tostay up to date on the latest industry developments, meet like-mindedprofessionals, and develop their national and international network – all within aninformal setting that also includes a couple of drinks and snacks.Participation is free for all members of HSMAI and for buyers in the followings cities:Amsterdam, London and Oslo.
  13. 13. HSMAI Revenue Management Conference Testimonals Random examples: Excellent Very well organised. conference, really I am impressed. And enjoyed the day. Of I hope to be able to Great selection of specific value was attend more speakers and topics. the networking with meetings and learn international RM more. Very inspiring and decision makers. I must say.
  14. 14. Local conferences The HSMAI Europe local conferences focusing on E-Commerce and distribution • Stockholm • Oslo • Other cities later
  15. 15. Educational workshops Provided in local markets Free participation for members
  16. 16. Meeting Exchange London October 2013 Oslo 9 January 2014
  17. 17. HSMAI Europe Business Lounge Earls Court, London February 2013 and 2014
  18. 18. HSMAI Revenue Management Conference London 6 February 2014
  19. 19. HSMAI Channel HSMAI Europe’s own TV channel
  20. 20. HSMAI Student A network of students in the travel and hospitality industry
  21. 21. HSMAI European Academy Goal: European programme in revenue management, sales and digital marketing Certifications – curriculum for revenue management has been developed, first trainings accomplished Nationally certified trainers in RM – Scandinavia, Holland, Switzerland, UK, Netherlands and Germany represented Certification in Digital Marketing in development
  22. 22. HSMAI GazetteInterviews withindustry leadersRelevant topics forthe travel andhospitalityIndustryTrends andforecasts
  23. 23. Special Interest Groups Revenue Digital Management Marketing
  24. 24. New activities• Service as a competitive asset• Spanning across all commercial enterprises• Motivate higher degree of service• Involve customers in finding companies providing exceptionally good service• Initiated in Norway
  25. 25. Activities • 5–6 February 2013, London: HSMAI Europe Business Lounge • 7 February 2013, London: HSMAI Third Annual Revenue Management Conference • 1 March 1013: The Compliment Day • 6–10 March 2013, Berlin: ITB • HSMAI Europe to launch sponsored Web TV Channel • HSMAI Europe RFP Meetings Exchange, October, London • October 2013, Germany: Digital Marketing & Revenue Management Conference • October 2013, Germany: HSMAI European Travel Awards • HSMAI Europe local conferences focusing on E-Commerce and Distribution • October 2013, Germany: The HSMAI Europe 2nd Annual Digital Marketing conference • 4–7 November 2013, London: World Travel Market – HSMAI Europe Business Lounge • February 2014, London: The 4th Annual Revenue Management Conference • 4–5 February 2014, London: At BTS (Business Travel Show) • 6 February 2014, London: HSMAI Fourth Annual Revenue Management Conference • Certification workshops – Revenue Management and Service value proposition
  26. 26. Why you should become an HSMAI memberYou’ll have thousands of new colleagues in thehotel and travel industry:• who will share their experience with you• who will want to do business with you• who will meet you at seminars, business meetings, travel fairs and conventions• who will give you input on management, sales and marketing, consumer trends and technologyVisit www.hsmai.eu/about/membership/ to sign upfor membership

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