Background • HSMAI (Hospitality Sales & Marketing association International) • 1927 - United States • Professional association for leaders, sales and marketing professionals in the hotel and travel industry. • Some of the chapters in Europe were chartered more than 40 years ago. • HSMAI’s Global headquarters is in Washington, DC • Regional offices: Singapore, Dubai and Oslo
Background (cont’d)Active Countries:The Netherlands, Ireland, Norway, SwitzerlandAustria and Germany have chapters named HSMAMembers in other countries are members of HSMAI Europe directly
VisionThe leading meeting placefor the hospitality andtravel industry in Europe
Purpose statementHSMAI is the hospitalityindustry source forknowledge, community,and recognition for leaderscommitted to professionaldevelopment, salesgrowth, revenueoptimisation, marketing,and branding.
Organisation HSMAI European Board Administration Advisory board/International expert team HSMAI Europe Active HSMAI Pan European activities in other Partnerships chapters committees countries
European Advisory BoardA group of 10 to 15respected leaders andmarketers in theEuropean hospitalityand travel industry.
Compliment Day – 1 MarchGoal: Contribute to createa good image for HSMAIand the hospitality andtravel industry.The Compliment Day willbecome a nationallyrecognised day in severalcountries. Initiated inHolland and picked up inBelgium and Norway.
Webinars Latest webinar in April 2013, focusing on Reputation Management.
The HSMAI Europe 2ndAnnual Digital Marketingconference in Germanyincluding RevenueManagement.October 2013
Business Travel ClubBusiness Travel Club is a social networking event open to all members of HSMAI andcorporate buyers of travel services. The club gives the members an opportunity tostay up to date on the latest industry developments, meet like-mindedprofessionals, and develop their national and international network – all within aninformal setting that also includes a couple of drinks and snacks.Participation is free for all members of HSMAI and for buyers in the followings cities:Amsterdam, London and Oslo.
HSMAI Revenue Management Conference Testimonals Random examples: Excellent Very well organised. conference, really I am impressed. And enjoyed the day. Of I hope to be able to Great selection of specific value was attend more speakers and topics. the networking with meetings and learn international RM more. Very inspiring and decision makers. I must say.
Local conferences The HSMAI Europe local conferences focusing on E-Commerce and distribution • Stockholm • Oslo • Other cities later
Educational workshops Provided in local markets Free participation for members
Meeting Exchange London October 2013 Oslo 9 January 2014
HSMAI Europe Business Lounge Earls Court, London February 2013 and 2014
HSMAI Revenue Management Conference London 6 February 2014
HSMAI Student A network of students in the travel and hospitality industry
HSMAI European Academy Goal: European programme in revenue management, sales and digital marketing Certifications – curriculum for revenue management has been developed, first trainings accomplished Nationally certified trainers in RM – Scandinavia, Holland, Switzerland, UK, Netherlands and Germany represented Certification in Digital Marketing in development
Special Interest Groups Revenue Digital Management Marketing
New activities• Service as a competitive asset• Spanning across all commercial enterprises• Motivate higher degree of service• Involve customers in finding companies providing exceptionally good service• Initiated in Norway
Activities • 5–6 February 2013, London: HSMAI Europe Business Lounge • 7 February 2013, London: HSMAI Third Annual Revenue Management Conference • 1 March 1013: The Compliment Day • 6–10 March 2013, Berlin: ITB • HSMAI Europe to launch sponsored Web TV Channel • HSMAI Europe RFP Meetings Exchange, October, London • October 2013, Germany: Digital Marketing & Revenue Management Conference • October 2013, Germany: HSMAI European Travel Awards • HSMAI Europe local conferences focusing on E-Commerce and Distribution • October 2013, Germany: The HSMAI Europe 2nd Annual Digital Marketing conference • 4–7 November 2013, London: World Travel Market – HSMAI Europe Business Lounge • February 2014, London: The 4th Annual Revenue Management Conference • 4–5 February 2014, London: At BTS (Business Travel Show) • 6 February 2014, London: HSMAI Fourth Annual Revenue Management Conference • Certification workshops – Revenue Management and Service value proposition
Why you should become an HSMAI memberYou’ll have thousands of new colleagues in thehotel and travel industry:• who will share their experience with you• who will want to do business with you• who will meet you at seminars, business meetings, travel fairs and conventions• who will give you input on management, sales and marketing, consumer trends and technologyVisit www.hsmai.eu/about/membership/ to sign upfor membership