M A K I N G Y O U T H E S TA R                                  O F T H E N E I G H B O R H O O D TM                      ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M             This is a hand full of ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                     I’m sure you’ll...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M         The number 1     question i...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M      We believe:Why re-invent the w...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                               They ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M           CART FRONT ADSProven effe...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M              The Rules of Advertisi...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M        If we asked one hundred     ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M        In essence we’re making you ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                 Two most important ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                   REPETITION       ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                 THE SOLUTION Get yo...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M       Based on BOTTOM LINE MINIMUMS...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                             ACTUAL ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                  It...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M               IT’S ABOUT TRUST  PEO...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                     Doesn’t the tho...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                               THAT’...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M                                    ...
S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T MSUPERSTAR OF YOUR NEIGHBORHOOD      ...
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AMG Starkart Presentation

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Glenn Halpern's Starkart Sales Presentation

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AMG Starkart Presentation

  1. 1. M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D TM A D VA N TA G E MARKETING G R O U P, I N C .E X C L U S I V E L O C A L A D V E RT I S I N G A G E N T Independent Sales Organization OF NEWS AMERICA MARKETING Authorized StarKart Agent THE MOST SEEN IS THE MOST USED
  2. 2. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M News Corporation NEWS AMERICA MARKETING smart source in-store mediaSHELFTALK SMARTSOURCE CARTS FLOORTALK 1A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  3. 3. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M E X C L U S I V E L O C A L A D V E RT I S I N G A G E N T OF NEWS AMERICA MARKETING A D VA N TA G E MARKETING G R O U P, I N C . Independent Sales Organization Authorized StarKart Agent 2A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  4. 4. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M This is a hand full of people you’ll be associated with. ® 3A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  5. 5. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M I’m sure you’ll agree,The business or professional that is the BEST KNOWN is the MOST USED! 4 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  6. 6. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M With★ You don’t need to turn it on, you can’t shut it off★ You don’t need to go to the mailbox to get it★ You can’t throw it away★ You don’t need to find it in a rack★ You don’t have to turn pages to get to it★ It’s always on the front page★ 24 hours a day, 7 days a week 5 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  7. 7. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M The number 1 question in business is: How do I become the #1 BUSINESS in my area? OR How do I stay there? 6A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  8. 8. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M We believe:Why re-invent the wheel? What makesNATIONAL BRANDS the best known? 7A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  9. 9. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M They developed NAME BRANDING Using TOMATop Of Mind Awareness And what’s the best way they found to do that? 8 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  10. 10. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M CART FRONT ADSProven effective for over 30 years! 9 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  11. 11. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M The Rules of Advertising TARGETING + EXPOSURE + REPETITION = RESULTS 10A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  12. 12. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M If we asked one hundred random people if they knewKellogg’s, Campbell’s Soup or Coca-Cola How many would say yes? ALL OF THEM! But If we asked the same hundred if they knew youHOW MANY WOULD SA YES? Y 11 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  13. 13. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M In essence we’re making you a big fish in a little pond. Because at least 85% of your business lives or works within6 miles of your location. 12 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  14. 14. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M Two most important reasons people advertise with us#1 It’s a fact that SHE controls 85% of the buying power and does 90% of the supermarket shopping!!#2 EXPOSURE Supermarkets spend over $20,000 per week per location to get people in their store. We give you the opportunity to piggy back a major company’s advertising budget. 13 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  15. 15. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M REPETITION Consumers must SEE YOUR AD REPEATEDLYfor 2 Primary Reasons… 14A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  16. 16. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M 1MEMORIES ARE MIGHTY SHORTWalter Dill Scott – Former President of Northwestern University Proved that IF YOUR AD WAS SEEN BY 1,000 PEOPLE… 1 day later 25% WOULD 2 days later 50% HAVE 4 days later 85% FORGOTTEN 7 days later 97% 15 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  17. 17. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M 2 YouNEVER KNOW WHEN They’llNEED YOUR PRODUCT OR SERVICE 16 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  18. 18. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M THE SOLUTION Get your name and face seen Over and Over and Over Experts say 21times and you arePERMANENTLY REMEMBERED We call this “IN YOUR FACE ADVERTISING” 17 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  19. 19. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M Based on BOTTOM LINE MINIMUMS 15,000 shoppers per week x 1.75 visits per week =26,250 times per week x 4 week cycle105,000 IMPRESSIONS PER CYCLE 18 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  20. 20. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M ACTUAL NUMBERS 25,000 shoppers per week x 3-4 visits per week= 75 to 100,000 times per week x 4 week cycle375-400,000 IMPRESSIONS PER CYCLE Like the experts say, 21 times and you are permanently remembered. 19 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  21. 21. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M It’s like having20-120 MINI BILLBOARDS *all around the supermarket 1 Board – 1 Ad YOU – 24/7 *Actual store count may vary. 20 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  22. 22. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M IT’S ABOUT TRUST PEOPLE TRUST SUPERMARKETS!You become part of their family.It’s like an implied endorsement. If the supermarket says YOU’RE OK People will trust YOU! 21 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  23. 23. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M GUARANTEES Your message will be seen byMORE PEOPLE for LESS MONEY per person than anything else you can do!LESS THAN $1.00 PER 1,000 IMPRESSIONS If you went to Office Depot, Office Max or Staples you couldn’t buy a ream of paper forless than $2, let alone printing and distribution. 22 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  24. 24. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M According to: National Census Data, Audits & Surveys: A MINIMUM EFFECTIVE % OF AT LEAST NO MORE THAN 15% 45% 15% PER STOREWill result in a sales lift over a period of time of 7-14% 23 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  25. 25. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M Doesn’t the thoughtof having a BUNCH OF SIGNSin front of a BUNCH OF PEOPLE MAKE GOODSENSE TO YOU? 24 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  26. 26. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M THAT’S EXACTLY WHAT WE DO We’re creating Top Of Mind Awarenessin people’ memories. s So when they need you, they’ll think of you! 25 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  27. 27. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T M RATE CARD# OF STORES LOCATIONS/ 6 CYCLES 14 CYCLES 15% OF SPACES 24 WEEKS 56 WEEKS 1 $1,995 $3,990 2 $3,750 $7,500 3 $5,500 $11,000 $255 Production Charge Payments 50% Down PLUS Production Card Balance in Two Debits - First in 30 days • Second in 60 days Card ® NO SALES TAX • NO INTEREST OR DEBIT CARD 26 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent
  28. 28. S T A R K A R T • M A K I N G Y O U T H E S TA R O F T H E N E I G H B O R H O O D T MSUPERSTAR OF YOUR NEIGHBORHOOD Limited Space Available1 STORE $1,995 + $255 = $2,2502 STORES $1995 + $255 + $510 = $2,760 Payments 50% Down PLUS Production Card Balance in Two Debits - First in 30 days • Second in 60 days Card NO SALES TAX • NO INTEREST ® OR DEBIT CARD 27 A D VA N TA G E M A R K E T I N G G R O U P, I N C . THE MOST SEEN IS THE MOST USED Authorized StarKart Agent

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