YouTube Marketing for Real Estate Agents
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YouTube Marketing for Real Estate Agents

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75% of buyers say they're more likely to list with an agent who uses video to market their home but only 1% of real estate agents use video to market themselves and their listings. Get ahead of your ...

75% of buyers say they're more likely to list with an agent who uses video to market their home but only 1% of real estate agents use video to market themselves and their listings. Get ahead of your competition and start marketing on YouTube

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  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
  • Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
  • Many of them are looking for more information about the area to help them with a second home or a relocation decision. It is reasonable to expect that your site will be re-visited regularly if you provide local area information in detail.
  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • YouTube videos have been a large factor in determining Google rankings. Sites that showcase YouTube videos that are relevant to the content are more easily found by Google searches. This means posting and linking to these videos gives you an online advantage over other real estate professionals.
  • tudies have shown that viewers decide during the first 15 seconds of a video whether they are going to keep watching or not. And, in this modern world, we are accustomed to a constant flow of information. So, you should aim to build trust or curiosity within the first 15 seconds of your video.Here are a few ways you can quickly engage viewers:Gain the trust of the viewer with a quick, animated introduction.Spark the viewer’s curiosity, or tease the rest of the video, with hosts/personalities.Start with a quick clip that previews what’s to come.Having an animated introduction is a simple and effective way to build the trust of a viewer. It shows them instantly that a quality production is about to follow.
  • In this generation of instant information gathering, many potential customers would rather watch a short two-minute video about your product or service, instead of reading pages and pages of content on your website. In addition, there is something to be said about getting information “straight from the horse’s mouth.” Video offers a more personal connection between your brand and the viewer.
  • Ask who currently has a Google account of some sort - Gmail, Picassa, etc.? This will determine how to proceed with the next part of the presentation. Some will be very beginner (meaning they’ll need the step-by-step to start from scratch); others may already be advanced.
  • Create Regular ContentConsistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals.One simple way to create a steady stream of content is to produce shorter versions of long-form content. Build a theme around a topic and then post bite-size versions of the theme on a weekly basis. This will keep your audience engaged and coming back for more.
  • Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
  • Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.You will appear more professional and the viewers will have a stronger connection with you than just the video itself. Sometimes it can be hard for the viewer to understand what they are seeing. Thus, your voice is very important to explain and guide your viewers of your property. This will definitely increase your credibility as a real estate professional.
  • Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
  • Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
  • Videos like this allow agents to increase their marketing breadth to video, which could be the deal maker in listing presentations. The videos also offer some SEO benefits since YouTube videos (when done well) tend to rank well in Google search results.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • The most effective websites incorporate video to establish yourself as an expert in the field and provide value to your clients.
  • Don’t need to do this right now. You’ll receive a copy of the slides. Take your time and decide.
  • YouTube gives you the option to overlay one custom link and up to 4 social links on top of your channel art.For the social media links, you must select from YouTube’s drop-down menu of social networks. You cannot enter in your own links, but there is a wide range of social media sites to choose from, including Google+, Twitter, Facebook, Myspace, Tumblr, Blogger, etc.
  • Do NOT make the #1 mistake with your description field. You want to optimize the first 1-2 sentences with a link back to your website or landing page. This is essential because YouTube truncates your description, and only the first 2 sentences are shown when viewers watch your video.
  • The key to a successful marketing campaign, even on YouTube, is creating clear and concise calls to action. 

YouTube Marketing for Real Estate Agents YouTube Marketing for Real Estate Agents Presentation Transcript

  • Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty “Like No Other Home Warranty Company on the Planet!” • Technology will Never replace agents, but agents using technology will!™
  • Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
  • 75%of home sellers say they are more likely to list with an agent who uses video Only 1% of realtors use a YouTube account to market themselves or their listings
  • • Real estate professionals, brokerages and brands are embracing video now more than ever before Facts
  • • Over 6 billion hours of video are watched each month on YouTube—that's almost an hour for every person on Earth • 100 hours of video are uploaded to YouTube every minute Facts
  • • According to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network Facts Your Next first time home buyer/seller Now outnumber baby-boomers! Would you have advertised during Cheers or Friends or M.A.S.H. if you could have?
  • • YouTube Videos are a large factor in determining Google rankings YouTube Advantages
  • • Sites that showcase relevant YouTube videos are ranked higher • This means posting and linking to these videos gives you an advantage over other real estate professionals YouTube Advantages
  • • People trust content from videos more than any other medium • Videos attract 300% more traffic and leads (Marketing Sherpa) YouTube Advantages
  • • YouTube is your mobile advertising it’s available on hundreds of top mobile devices YouTube Advantages
  • • Video is the most engaging and versatile content • Can be used on your – Website – Email – Facebook – Twitter – LinkedIn – Blog YouTube Advantages
  • Making a Video
  • Equipment
  • • 720p HD Video Smart Phones are all you need
  • • Easy, Fast Recording • Quick touch up tools • Instant uploads to YouTube and all other social networks YouTube Capture
  • • Boom Mic • $40 Audio • Lapel Mic • $30-$60
  • • Have a Plan • Keep it Short –1-3 minute videos • Make Content Not Ads Best Practices
  • • iMovie (Mac Only) • Windows Movie Maker (Windows) • YouTube (Edit Online) Video Editing
  • Who has a Google account? Quick Poll
  • Create Regular Content
  • Do Not Do This!!
  • • Agent Profiles – Well done agent videos can increase the time spent on site by prospects • Which in turn decreases their time spent on competitors sites – Prospects who call an agent after watching a video profile are far more qualified based on the investment they’ve made in learning about the agent. Video Ideas
  • • Property Videos – Use property photos to create a branded slideshow tour of a listing with voiceover. – Include pricing information and a link to the listing in the description Video Ideas
  • • Neighborhood Profiles – Use video to help prospective home buyers learn about cities or neighborhoods – Hyperlocal – Focus on selling the community, not just the listing Video Ideas
  • • Neighborhood Profiles Video Ideas 7,000+ Views
  • • Corporate Communications – Using video for corporate communications can be a great way to get the word out about change, both externally and internally Video Ideas
  • Video Ideas • Real Estate Industry Current Events – Establish yourself as an expert by discussing current changes in your real estate market
  • Video Ideas • Real Estate Industry Current Events 13,300+ Views
  • Video Ideas • Testimonials – Ask your best clients to say a few words about what it’s like working with you – Take a video camera with you whenever you're out with clients
  • Video Ideas • Pre-listing presentation video – Create a video with your value proposition, why a seller should pick you and send it to potential clients before you meet in person
  • Video Ideas • Open House Promotions – Give people a sneak peek at a new property and let them know when the next open house will be
  • Video Ideas • How To Videos – Real estate can be a big complicated world for your clients. Help them navigate with short, informational videos that include answers to common questions you receive
  • Video Ideas • How To Videos
  • Video Ideas How to Ideas: • Eco-friendly building • How to purchase a home • Lease-to-own tips • How short sales work • Renovation tips
  • • You NEED a Google Account • If you have a Gmail for your business use it! Setting Up A Channel
  • • Go to www.YouTube.com and choose create an account
  • • Fill in the required information
  • • Skip
  • • Unsubscribe
  • • After you are logged in click the drop down arrow on the top right and select My Channel • Select Click Here right underneath your name to create a channel for your business.
  • • Enter your business name and category then hit Create Channel
  • • If you already have an account go to All My Channels
  • • Click on the blue “Create a new channel” button
  • • Choose a Channel Name • Select Local Business or Place for the Category • Agree to the Pages Terms
  • • Select a Profile Picture • This is linked to your Google + profile picture
  • • Set your channel art
  • • Set your URL
  • Once set your URL is permanent and can never be changed!
  • Seriously. . . It’s permanent
  • • Click on your profile in the top right and select YouTube Settings
  • • Choose Advanced
  • • Click Create Custom URL
  • Think it over
  • Add A Description
  • • Click on the pencil icon
  • • Channel Description – Highlight your most important content up front i.e. a link to your website – The description also shows up in the About Tab for a channel and is a valuable resource for subscribers to find out more – Include relevant contact information (email, phone, etc) – Remember to think about your description as it shows up on YouTube- on your channel page and in search results.
  • • Add Links to: – Your Website – Facebook – Twitter – LinkedIn – Pinterest Include Links
  • • Can add 4 social links to your profile • However only 1 link to an external site can appear on your channel art
  • • Click on the pencil icon directly below the description
  • • Use this to drive traffic to your website. Check this box Add your website
  • Auto Post to Social Networks
  • • Choose “YouTube Settings” from the menu in the top right
  • • Click on “Connected Accounts”
  • • Connect Facebook and Twitter then choose what updates you want to appear on those accounts
  • • Select Upload, then Select files to upload. Uploading a Video Note: You can also drag and drop a video file into this area to upload it
  • Uploading a Video Category Privacy Settings Tags Description Share This Link
  • • Title: What you want to call your video. • Include Keywords • Description: Keep it brief, and include keywords and your company name and information so that people can more easily find your video when they conduct online searches.
  • • Tags: These are keywords that help identify your video or business. • For example, if you’re a realtor posting a video on how to stage a home, you might use the following tags: [Home Staging], [How to Sell Your Home], [Name of Your Business]
  • • Privacy Settings • Public – anyone can view your video • Unlisted - only people who have the link to will be able to view your video • Private - only those who you list can view the video
  • • Category: Select a subject matter category that’s most relevant for your business. Most often “Real Estate” • Advanced Settings: These settings are optional and allow you to include information about the video location and recording date, and settings for comments.
  • • Keywords in the Title • Keywords in the Description • Use Tags • Transcription • Keywords in the File name of the video 5 Components to MAXIMIZE Traffic
  • Do Not Make the #1 Mistake!
  • Have a URL at the beginning of the description
  • The key to a successful YouTube marketing campaign is creating clear & concise calls to action.
  • • Create tours for available properties • Create a welcome video that showcases your expertise and always keep it on top of your YouTube channel • Create testimonial videos • Create neighborhood tours • Create videos discussing Real Estate trends in your area. • Create how-to videos for home sellers to help them get the highest possible price (staging, before & after, rehab) • Create home-buying tips and best practices (first time home sellers) You Tube Ideas Review
  • • KISS: Keep your Real Estate videos short and sweet (3 minutes is good) • Take advantage of video annotations to share more videos with your audience or link back to your website • NEVER compromise quality! • Take advantage of YouTube create page to add special effects to your videos • Purchase royalty-free music for video voiceover from Royaltyfreemusic.com,istockphoto.com orMusicbakery.com • Make sure to include your full contact information in the video You Tube Production Tips
  • • Respond promptly and informatively to people’s comments on your videos. • Thoughtfully comment on videos that are interesting to your target clients to increase your channel’s visibility. • YouTube Video response is a very powerful feature if used wisely. You Tube Networking Tips
  • Video Walkthroughs • www.YouTube.com/HSAWarranty
  • • Many people attempt to use YouTube, make a few videos, get discouraged quickly and abandon their channel Remember Never Give Up
  • HSA Social Media Resources Facebook.com/HSAhomewarranty
  • Thank You! Burke.Smith@onlinehsa.com Brian.Geick@onlinehsa.com