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Winning Listings and Converting Buyers with Facebook (Part 3)
 

Winning Listings and Converting Buyers with Facebook (Part 3)

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People are always talking about your business and in the social world you need to know what is being said and how to join in on the conversation. We also go into more advance ways to differentiate ...

People are always talking about your business and in the social world you need to know what is being said and how to join in on the conversation. We also go into more advance ways to differentiate your Facebook page by integrating your website and customizing all of your tabs.

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  • Burke will talk about live events, and contacting local HSA Reps
  • Burke will talk about live events, and contacting local HSA Reps
  • Facebook's Page Post Targeting feature will be available to all brand pages with 100 likes or more over the next several months. In the meantime, start planning your content marketing campaigns with your followers' demographics in mind, because you'll soon be able to reach each member of your audience with more engaging content that's most relevant to them. 
  • Might want to cancel that meeting or at least make sure its in a public place

Winning Listings and Converting Buyers with Facebook (Part 3) Winning Listings and Converting Buyers with Facebook (Part 3) Presentation Transcript

  • Win Listingsand ConvertBuyers withFacebook(Part 3)
  • Burke Smith – Career Highlights• Chief Communications Officer at HSA HomeWarranty• Founder of YourNetCoach, Founder of ipayOne,Executive Team at Prudential California Realty• Licensed California Broker & Real EstateCoach/Consultant/Trainer• Personally responsible for over 1000 closed realestate transactions• Featured on CNN & in the New York Times• Nominated twp years in a row for Inman Innovatorof the YearClients have closed over $25 billion in residential real estate!
  • • Graduate from UW-Madison• Marketing and Logistics at WSDC• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at AmericanFamily Insurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!Brian Geick – Career Highlights
  • Live TweetFollow Us
  • HSA Social Media Resources
  • IE Users
  • • Webinar Recordings• Slides• Facebook Tutorials• Checklist• Quick Help VideosSocial Media Resources
  • Recap• Pages vs Profiles vs Groups• Creating a Page• Invite Friends & Share Your Page• Basic Recommendations• New Posting Features– Highlight, Pin, Milestones
  • Recap• Recommendations• Exporting & Inviting Email Contacts• Custom Facebook URL• Adding Apps To Your Page• New Posting Features– Highlight, Pin, Milestones
  • One Decade Ago
  • Refusal to AdaptResults in a Failureto Thrive
  • • Location Targeted Posts• Language Targeted PostsFacebook Update
  • • Age• Education (high school, schools attended,education level)• Gender• Interests• Relationship status• Language• Workplace• Location (country, state, city)Facebook Updates
  • • Instant InsightsFacebook Updates
  • Facebook Updates• Notifications on the go
  • • Order• Picture (111 x 74)• Name• UninstallCustomizing Tabs(111 px)(74px)
  • Adding Your Website
  • • 1 Application & 1 Line of CodeCopy and Paste the following code:<script>location.href ="http://www.YOURWEBSITE.com"</script>Adding Your Website
  • QR Codes
  • • http://qrcode.kaywa.com/• http://www.qrstuff.com/• http://goqr.me/=QR Codes
  • • Billboards on highways• On your website– Exception: When QR code is your contact info• Sending a QR code by email• Non-mobile friendly sites• Areas that don’t get reception (subways)How Not to Use QR Codes
  • facebook.com/HSAHomeWarrantytext like HSAHomeWarranty to 32665Text to Like
  • Text to Like
  • Text to Like
  • Text to Liketext like YourPageName to 32665facebook.com/YourPageName
  • Monitoring Your Presence
  • Monitoring Your Presence
  • • Master Agent Facebook ReportHSA Master Agents• Facebook Signage
  • HSA Master Agents
  • ReviewCustomizing TabsText To LikeMonitoring Social PresenceAdd Your WebsiteQR CodesTargeting Posts
  • Win PrizesPost on our page and be entered intoour monthly fan drawing