Winning Listings and Converting Buyers With Facebook (Part 1)

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Interested in learning how to win listings and convert buyers with Facebook? The time to get started is now and we're here to help. Learn how to set up a Facebook business page and all the basics of using Facebook as a lead generation tool.

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Winning Listings and Converting Buyers With Facebook (Part 1)

  1. 1. Winning Listings& ConvertingBuyers withFacebook(Part 1)
  2. 2. About Me• Graduate from UW-Madison• Marketing and Logistics Intern at WSDC• Marketing and Promotions Intern at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at American FamilyInsurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!
  3. 3. • Do you have a new FacebookEmail Address?• Facebook email is essentiallyFacebook Messages• Briancgeick@facebook.comFacebook Email
  4. 4. Agenda
  5. 5. Stats
  6. 6. Pages, Profiles and GroupsPage Group ProfileUsed for Business Personal or Business PersonalUnlimited “likes” Unlimited Members 5,000 FriendsPosts Appear in News Feed(Public)Posts Only Appear to Members Posts Appear to FriendsAnyone Can Like Set To Public or Private Have to Approve Each FriendCustomized With Apps Can NOT be Customized Can add gamesFound by Search Engines NOT found by Search Engines Depends on Privacy SettingsPosts come from Page(Business)Posts Come from IndividualProfilesPosts From ProfileAdmins Are Not Visible Admins Are Visible N/ACustom URL/Username Neither UsernameInsights About Visitors NO Insights No Insights
  7. 7. Page Categories• Brick and Mortar• Foot Traffic• Open Hours∗ More Than 1 Location∗ Online∗ Franchise
  8. 8. TimelineAll ActivityMost ActivityImportantActivityMilestonesand Highlights
  9. 9. Milestone
  10. 10. Highlighted Postvs2 X as largeAlwaysvisible
  11. 11. Pinned PostTop of Page (7 Days)Only Pin 1 Post
  12. 12. 5 Common Mistakes1. Agents who only post their listings2. Broadcasting – one way conversations3. Inappropriate content4. Confusion between FB profiles and pages5. No consistency
  13. 13. Recommendations
  14. 14. Recommendations
  15. 15. Recommendations4,561 573431
  16. 16. Bottom LineRelevant Engaging
  17. 17. 3 Rules of Social Media1. Social Media is all about enablingconversations among your audience ormarket.2. You cannot control conversations with socialmedia, but you can influence them.3. Influence is the cornerstone on which all realestate relationships are built
  18. 18. • Post on our Facebook Page (www.facebook.com/hsahomewarranty)• Mention this webinar and you will be enteredto win prizes• Last months winnerContest
  19. 19. Questions
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