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Winning Listings and Converting Buyers on LinkedIn
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Winning Listings and Converting Buyers on LinkedIn

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This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence. …

This session was created specifically for real estate agents and will review the best practices for using LinkedIn to generate inbound leads and increase your sphere of influence.
In this free live 45 minute webinar you will learn how to:
* Build your personal brand on LinkedIn to showcase your expertise, experience and credibility to differentiate yourself online
* Implement best practices for updating your profile so that it serves as a selling tool
* Increase your visibility and search rankings compared to other real estate agents
Watch the recording now: http://youtu.be/-cnTUEba90Y

Published in: Real Estate, Business
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  • LinkedIn Profiles are the top search result for your nameLinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found 
  • LinkedIn frowns upon using anything in your name field other than your name. Hence, this is not the place to try to rank for keywords.
  • Linked in LinkedIn profiles are one of the best tools available for professionals to start developing their personal brand. Think of it as your online resume. when creating and/or boosting your LinkedIn profile make sure that it is 100% complete. You would not send a half-finished resume to an employer when applying for a job, so do not leave your online resume incomplete either. Not only does this give LinkedIn additional opportunities to identify search-related keywords in your profile, but the company is also more likely to rank completed profiles over partially finished ones. Fully completed profiles are 40% more likely to be found.If you aren't sure if you've filled out your profile completely, LinkedIn provides a helpful tracker in each profile that shows both the percentage of fields completed and any specific areas that still need information.only about 50% of users have a completed profile. This under-completed profile is an enormous missed opportunity to be found 
  • The Profile Strength meter is on the right side of your profile and gauges how robust your profile is. The strength will increase as you add more content.Move your cursor over the circle in the box to view the next level of strength you can reach. You can click the Improve Your Profile Strength link for a guided tour that’ll guide you through adding content to your profile.If you’ve reached the maximum strength, you’ll have the option to share your profile on Facebook or Twitter.Work History You can amplify this field with your proudest accomplishments or particular responsibilities you want readers to know about. It’s important to include the dates (and employer names) for each past assignment so LinkedIn can match you up with colleagues who have worked alongside you.Do not underestimate the power of the interests section, it is searchable by LinkedIn and can help other professionals find and /or connect with you. try to keep the items listed relevant to your job.Name: Use your “business” name. If your given name is Elizabeth but no one calls you that, use Liz in your profile and on your business card. Don’t add extraneous information in the Name field (like “5,000+ connections”) unless you want to brand the size of your Rolodex rather than yourself.
  • You get to add up to 50 tagsReal EstateReal estate DevelopmentReal Estate TransactionsCommercial Real EstateReal estate EconomicsCorporate Real EstateReal Estate FinancingReal Estate LicenseResidential HomesFirst Time Home BuyersFirst Time Home SellersNew Home SalesSingle Family HomesHome Staging Real Estate StagingExisting Home SalesCertified New home Sales ProfessionalCondosApartmentsValuationFinancial AnalysisHigh Value HomesBuyer representationMove up BuyersNational Association of Realtors
  • On LinkedIn, the people who are part of your network are called your "connections." A connection on LinkedIn is different than a "friend" on  Facebook. Connections imply that you know the person well or that they're a trusted business contact. LinkedIn warns against adding complete strangers to your network, or accepting an invitation from someone you don't have a trusted relationship with. In order to connect with people you have to have some sort of history with them. Going to the same school working at the same company or attending the same sales meetings are all valid ways to connect. Virtually anyone that you know will one day want to buy or sell a home, so there are a lot of possibilities—past colleges that could turn into clients, old friends and colleagues, or a favorite organization with the potential to reach new buyers and sellers. Address Book: If you have an address book on Gmail, Hotmail, Outlook, or another popular e-mail application, you can download your entire contact list into LinkedIn. Don’t panic—LinkedIn won’t send spam; it will just tell you which of these contacts are already using LinkedIn.Connections: Look for the green Add Connections bar on nearly every page of LinkedIn. Use this link to invite folks to join your first-degree network. In most cases you’ll need their e-mail addresses. If LinkedIn gives you the opportunity (some invitation channels do, and some inexplicably don’t), change the standard boilerplate invitation language to sound more like your own voice. Be wary of sending invitations to people who aren’t expecting them—you could lose your invitation privileges that way.
  • North Carolina REASN - Real Estate Agents in Social Networks
  • About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!Raleigh Regional Association of Realtors
  • Define your groupBefore you set up your LinkedIn group, do your homework, develop a list of keywords and topics that will revolve around conversations within your page. Once you have obtained a solid list, conduct a search for those terms in the Groups Directory. Review your findings to see if the group that you want to create is already in existence. If your topics have active groups, attempt to identify a disparity or taper the topic and/or contemplate regionalizing or localizing. Don’t forget to take a closer look into each group that comes up in your query, because there are many abandoned or unpopulated groups out there.
  • It’s easy to name the group after your brand, but doing this could turn off potential members who, while interested in your topic, are unfamiliar with your brand.  Time to put your marketing thinking cap on! Ask yourself, if you were looking for groups to join, what language would attract you? What from your list of keywords could be incorporated into the group name?About Groups http://www.youtube.com/watch?feature=player_embedded&v=F5CF1FEm_oA#!
  • Use on your Email signature and on your business card.
  • Transcript

    • 1. Win Listingsand ConvertBuyers WithLinked _
    • 2. Audio IssuesCheck to make sure your computer isn’t mutedMake sure your audio settings are for voip not call inHow To Participate
    • 3. Audio Issues• Check to make sure yourcomputer isn’t muted• Make sure your Audio Mode setto Use Mic & Speakers if youhaven’t dialed in
    • 4. Burke SmithFounder of YourNetCoachChief Communications Officer, HSA Home Warranty“The trusted name in home warranty!”Technology will Never replace agents,but agents using technology will!™
    • 5. Burke Smith – Career Highlights• Chief Communications Officer at HSA Home Warranty• Founder of YourNetCoach and ipayOne, Executive Team atPrudential California Realty• Licensed California Broker & Real EstateCoach/Consultant/Trainer• Personally responsible for over 1000 closed real estatetransactions• Featured on CNN & in the New York Times• Nominated 2 years in a row Inman Innovator of the YearClients have closed over $25 billion in residential real estate!
    • 6. • Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at AmericanFamily Insurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!Brian Geick – Career Highlights
    • 7. Live TweetFollow Us
    • 8. Tutorial Videos on YouTubeonwww.youtube.com/hsawarranty
    • 9. Help mefind ahouseWhat ismy houseis worthTell mehow themarket isPROVE TO ME THAT I CAN TRUST YOUReal Estate 101 vs. Social Media 101
    • 10. How You CLOSE the Sale with Social MediaYour #1 Goal is NOT to schedule an appointmentto show them the perfect property!!Your #1 Goal is that by the time they call, theprospect believes you are the perfect person toshow them any property because you understandtheir needs
    • 11. WhatisYourNiche
    • 12. You’re not just an agent, you’re a brand.What does your brand stand for?Hint: “Don’t say Loyalty, Integrity and experience”• 3 Step Branding Exercise:• Write down 3 – 5 things that you think your brand represents inthe market.• Ask your family, friends, co-workers and most importantly yourpast clients what is the first thing that comes to mind when theythink about you and your brand.• Compare their responses to yours.What is your BIG, BOLD, BRANDING statement?
    • 13. Concentrate on BeingInterested vs. Interesting
    • 14. Bonus Tips to Thinking BIG andThinking DifferentTake People Offline and Give them a Reason to JoinYou Online – Top 10 Lists!10 Most Important things you need to know whenthinking of selling your home in Cary, NC
    • 15. Over 200 Million and Growing
    • 16. There are 7,610 searches on LinkedIn per minuteSource: social jumpstart, http://goo.gl/zultc
    • 17. Engaged Business-focused Audience4 out of 5 LinkedIn membersdrive business decisions
    • 18. 90% of professionals use socialmedia to get access to thoughtleadership & information theycouldn’t get elsewhereSource: society for new communications research
    • 19. GrowReachGoals of using LinkedIn
    • 20. IncreaseEngagementGoals of using LinkedIn
    • 21. GenerateWebsiteTrafficGoals of using LinkedIn
    • 22. Goals of using LinkedInWin Listingsand ConvertBuyers
    • 23. Your NetworkandDegrees of Connection
    • 24. LinkedIn is your TopSearch Result
    • 25. • Featured on RIS Media• Marketing and Promotions at ESPN Radio• Social Media Intern at Monona Terrace• IT and Social Media Consultant at AmericanFamily Insurance• Social Media Specialist at HSAPhone: 608-798-6001 ext. 6410Email: Brian.Geick@onlineHSA.comContact:Hi!Brian Geick – Career Highlights
    • 26. Make your profile public
    • 27. Add a Vanity URL
    • 28. Competitive Means Complete
    • 29. Whatmakes yourProfileComplete?• Your industry andlocation• A current position(with description)• 2 past positions• Your education• Your skills (min. of 3)• A profile photo• 50+ connections
    • 30. • Use Keywords where possible– Headline– Summary– InterestsWhen filling out your profile
    • 31. • 50 max• Help increase yoursearch rankings• EndorsementsAdding Skills
    • 32. • Real Estate• Real Estate Development• Real Estate Transactions• Commercial Real Estate• Real Estate Economics• Corporate Real Estate• Real Estate Financing• Real Estate License• Residential Homes• First Time Home Buyers• First Time Home Sellers• New Home Sales• Single Family Homes• Home Staging• Real Estate Staging• Existing Home Sales• Certified New Home SalesProfessional• Condos• Apartments• Valuation• Financial Analysis• High Value Homes• Buyer representation• Move up Buyers• National Association of RealtorsAdd These Skills
    • 33. Connecting• Can’t add complete strangers• Add– Colleagues (past and present)– Classmates (College, High School, etc)– Members of your LinkedIn groups– Family & friends
    • 34. Add a Link to Web and Email
    • 35. LinkedIn GroupsMarketing Fact
    • 36. Getting Started in GroupsRealEstate• Join Many• Participate in a few• Run 1
    • 37. Groups toJoin:
    • 38. Winning Listings andConverting Buyers WithSocial MediaJoin Our Group!
    • 39. Join Our Group!• Insight on changes and emerging trends fordriving real estate business using social media• Early registration for webinars• Your source for all of the content guides,videos, and notes from presentations
    • 40. GroupsSearch for existing groups in yourcommunity
    • 41. • Your Regional Association of Realtors• Local Chamber of Commerce• Local Young Professionals Group• Alumni NetworksOther Groups to Look For
    • 42. Creating A Group• Define your group– Create a list of keywords and topics– Search for terms to see if a group already exists• Do Not name it after your business– John Doe Team Raleigh, NC
    • 43. • Moving to Pittsburgh• Homes For Sale in Raleigh• Middleton Community Information• Twin Cities Business Professionals• Relocating to __________Group Ideas
    • 44. Best Practices for Groups• Stay Active!• Engage in thought leadership discussions• Set discussions guidelines (be a moderator)• Create Content
    • 45. Endorsements
    • 46. Have Your Skills Recognized
    • 47. Endorse with 1-Click
    • 48. • Go to the profile of the person you want toendorse• Click on EndorseEndorse Multiple Skills
    • 49. See Who’s Endorsed You
    • 50. Best Practices for Status Updates• Use Links and images• Keep it short (80-120 characters)• Tell your followers what action to take
    • 51. Be Helpful Not Promotional
    • 52. Share Blog Articles
    • 53. Answer Questions
    • 54. Contribute Content RegularlyGoal:• Post Once a Day
    • 55. Best Times To Post• Post on weekdays• 7:00 – 11:00 AM
    • 56. Just a Thought…Everybody is….• Tweeting• Facebooking• Blogging• Texting• Pinging• Posting• EmailingNobody is…• Doorknocking• Farming• Calling• Talking• Writing• Mailing• LivingYour opportunity is to combine these two columns!!!!!
    • 57. HSA Social Media ResourcesFacebook.com/HSAhomewarranty
    • 58. Connect With Burke@BurkeJSmithFacebook.com/yournetcoachBurke Smith
    • 59. Thank You!burke.smith@onlinehsa.com
    • 60. Questions?
    • 61. • www.onlinehsa.com/Agents/FindrepContact Your Local Rep!
    • 62. • Under profile select EditProfile• Select the Edit buttonunderneath your picture,and across from your urlMake Profile Public
    • 63. Make Profile Public• Make sure the radiobutton next to Makemy public profilevisible to everyone isselected
    • 64. Setting a Vanity URL• Click customize yourpublic profile URL• Enter your name,NOT the name ofyour company andset the URL
    • 65. • Under profile select EditProfile• Select the pencil iconacross from Skills &expertiseAdding a Skill
    • 66. • Enter a new skill and click addAdding a Skill
    • 67. Create a Group
    • 68. • Using the search bar on the top right ofLinkedIn select Groups from the drop downmenu and enter either the location or type ofgroup you want to search forFinding/Joining a Group
    • 69. • When you find a group you would like to joinclick on viewFinding/Joining a Group
    • 70. • Select Join GroupFinding/Joining a Group

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