Using Google Plus To Get Your Real Estate Business On Top of Search Results

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90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you …

90% of home buyers start their search on the web. For small local agencies and brokers it's hard to beat out the nation wide companies like Zillow and Trulia in search rankings. In order to do so you need to us their size against them and unlock the power of Google Plus Local to jump to the top of search results. Find out how.

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  • In fact, the correlation of Google +1s beat out other well known metrics including linking root domains, Facebook shares, and even keyword usage.
  • If you run a business, the relative strength of your personal reputation will be the single most important factor, if you hope to gain clients or customers from Google+. It should go without saying that you need to create an avatar with YOUR FACE on it, not a graphic or logo, not your cute dog, or angry cat. YOU. Trust me, it matters.In summary, there is no hiding here, if you expect to use your Google+ presence to enhance your business opportunities. Nobody buys anything important from a stranger except for Gasoline and Gummi Bears. In summary, there is no hiding here, if you expect to use your Google+ presence to enhance your business opportunities. Nobody buys anything important from a stranger except for Gasoline and Gummi Bears. 
  • Reviews can only be written on Google+ Local business pages, not on personal or on non-local-business Google+ pageSome businesses may still have legacy Google Places pages as Google goes through the migration process. However, these will be moved to the Google+ Local format in the near future - See more at: http://www.thoughtshift.co.uk/google-pages-google-local-google-places-whats-going-on-here/#sthash.kh0EWnAQ.dFrwjBPb.dpuf
  • They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
  • They place this group of businesses on page #1, at the top, in Prime position each time they sense that a Consumer is “Searching” for a Business. When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top. Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google Places!“If You are not a Business Registered in Google Places You Have NO SHOT at Being Found During Those Searches”
  • Now, when people search for your brand on Google, they can get the latest info straight from your Google+ page, on the righthand side of their search results. And when your followers search for information relevant to your brand, content you've shared may appear in search.Here's how to be eligible:First, create your Google+ page. Then start publishing regular, relevant posts to attract and engage followers.
  • When a business owner verifies a local Google+ Page, any existing listing for the business is merged with the local Google+ Page to create a single page with a verified checkmark. Verified local Google+ Pages have features of both pages described above–scores and reviews as well as posts from the business owner.After you’ve created your page, follow these steps to request a Personal Identification Number (PIN) to verify your page:Go to https://plus.google.com/dashboard and click Manage this page on the page you’d like to verify.Click Verify your business beneath your address.Check that the contact information is correct. You can also address the postcard to a specific person by adding a name to the Optional contact name field. This name will not appear anywhere else on Google. Note that you can only receive a PIN at the business address you provided when you created your Google+ page for your local business.Click Request postcard. Once your postcard arrives, you can verify your Google+ page by entering your PIN online.
  • We know that email is an important channel for you to communicate with customers or partners. If you have a verified Google+ page, people who receive emails from your domain will now have the option to follow your Google+ page directly from your messages in Gmail. Recent posts can also surface next to this page widget, and help drive more views of your Google+ content next to emails they receive from you. Eligibility for this widget to show is simple and free - all your business or organization needs is a verified Google+ page and digitally signed email.The widget displays information culled from the business’s Google+ page, including the logo and recent Google+ activity, alongside opened Gmail messages originating from the business’s domain name.There are lots of good reasons to enable this widget:You can grow your Google+ following by prompting customers that receive your emails to follow your brand's Google+ page, right from Gmail.You can drive more views of your Google+ posts; your Google+ page's posts can appear in Gmail, next to email you send to your customers.It’s easy to be eligible; all you need is a verified Google+ page and digitally signed email.It’s free!Google+ posts will only appear if the page has posted recently. 

Transcript

  • 1. Burke Smith Founder of YourNetCoach Chief Communications Officer, HSA Home Warranty Technology will Never replace agents, but agents using technology will!™
  • 2. Burke Smith – Career Highlights • Chief Communications Officer at HSA Home Warranty • Founder of YourNetCoach, Founder of ipayOne, Executive Team at Prudential California Realty • Licensed California Broker & Real Estate Coach/Consultant/Trainer • Personally responsible for over 1000 closed real estate transactions • Featured on CNN & in the New York Times • Nominated 2 years in a row Inman Innovator of the Year Clients have closed over $25 billion in residential real estate!
  • 3. WHY CARE ABOUT GOOGLE +?
  • 4. Who Wants to be #1?
  • 5. Who is #1 Agent in Your Area?
  • 6. real estate agent in Richmond
  • 7. Homes in Charlottesville
  • 8. Homes For Sale in Norfolk
  • 9. Google represents over 70% of all searches on the Internet.
  • 10. #1 Social Media Platform for Boosting SEO
  • 11. SEO • a URL's number of Google +1s is more highly correlated with search rankings than any other factor.
  • 12. G+ Profile • Personal reputation • Increase awareness and sphere of influence • Build trust
  • 13. Getting Started on Google + • Most of you already have a profile • Log into www.google.com • Look for +YOURNAME
  • 14. • Using the menu under Home, select Profile
  • 15. • Talk about who you are, what you do and where you do it
  • 16. • Enter Your Current and Past employers • Enter Real Estate Related Skills New Home Sales; 1st Time Home Buyers; Listing Homes; Short Sales; Seller Representation; 1st Time Home Sellers; Vacation Homes; National Association of Realtors; Relocation; Buyers Agent; etc.
  • 17. Fill Out Your Info • Fill out all of your contact info • Set your Work information to Public
  • 18. • Link to your other social profiles – Facebook, YouTube, Twitter, LinkedIn • Add a Link to your Website under Links towards the bottom • If you blog add those sites under Contributor To
  • 19. Upload a Cover Photo
  • 20. Find People and Create Circles • Group people together based on how you think of them in real life • They do not know how they’re listed – People in your circles (but not the name of the circle) will appear to others on your Google Profile
  • 21. What happens when you add someone to a circle? • They may receive a notification that you've added them. • Anything that you previously shared with that circle (before he or she became a member) will now be visible to them. • If they add you to their circles, posts you've shared with them may appear within their stream of posts.
  • 22. Finding People • Place your cursor in the top left corner for the Google+ main menu. Click People. • Use Suggestions to find people who’ve added you to circles or to add people to your circles. • Use 'Find coworkers' or 'Find classmates' to find additional people and add them to your circles.
  • 23. Shared Endorsements
  • 24. Shared Endorsements • Part of Google Ads • You can choose whether your name and photo may be used in conjunction with reviews and ratings you have left online
  • 25. What Is It? Google Authorship
  • 26. https://plus.google.com/authorship
  • 27. • Enter your email • When the email arrives click the Verify button
  • 28. Check Your Links • Go back to edit the Links section on your profile • Make sure you list all of the websites that your contribute content to
  • 29. Google + Pages
  • 30. Get found, right when your customers are most interested.
  • 31. Google Places? • Now Google + Local
  • 32. Google + Local • They place this group of businesses on page #1 of search results, at the top, in prime position each time they sense that a Consumer is “Searching” for an agent. • When they use words like Realty, Real Estate Office, Real Estate Agents, ect Google inserts “Places” right at the top.
  • 33. Google + Local • Think of it as “This generations Yellow Pages”! Just as you HAD TO BE in the Yellow Pages, you really HAVE TO BE in Google+ Local!
  • 34. Top Results Verified Google + Local Business Page
  • 35. When your customers search on Google, the results to the right may include relevant posts, photos, and videos from your Google+ page.
  • 36. Search: HSA Home Warranty
  • 37. Create a G+ Page • Place your cursor over Home on the top left and select Pages
  • 38. • Choose Create A Page
  • 39. • Select Local Business or Place and enter your number
  • 40. • Select Add your business to Google
  • 41. • Enter your business name and address • Select a category (Real Estate Consultant)
  • 42. • Choose a page name and enter your web address
  • 43. You Did It!
  • 44. Complete your profile • Click Edit Business Information to update your contact info and other details which will help people find you on Google
  • 45. Verifying Your Page
  • 46. Request a Pin
  • 47. When The Pin Arrives
  • 48. After Verification
  • 49. Google+ Pages in Gmail
  • 50. Follow HSA on G+
  • 51. Video Walkthroughs • www.YouTube.com/HSAWarranty
  • 52. HSA Social Media Resources Facebook.com/HSAhomewarranty
  • 53. Thank You! Burke.Smith@onlinehsa.com Brian.Geick@onlinehsa.com