Social Media Tips Every
Recruiter Should Know
Nadia Hamdan
Marketing Coordinator
Presented by
Judy Fort
Sr. Solutions Engi...
Who am I?
I am immersed in social media.
See! That’s me…
But really though…
Nadia Hamdan
Marketing Coordinator
HRsmart
Judy Fort
Sr. Solutions Engineer
HRsmart
VSCO cam
Agenda
Define Recruit versus Social Recruiting
Social Media Tips Every Recruiter Should Know
5 Social Media Monitoring App...
A Game of Social Thrones
Definition of Recruit
Re cruit
/ri’kroot/
verb
: to find suitable people and get them to join a
company, an organization, ...
Definition of Social Recruiting
So cial Re cruiting
/soh-shuh l/ /ri’kroot-ting/
verb
: a contested term. It is a concept ...
POLL
What is the second most popular
social network for recruiting?
Top Social Networks for Recruiting
94%
65%
55%
18%
Social Recruiting Survey Results 2013
Social Media Tips Every Recruiter
Should Know
I use social for HR to:
Share, recruit, & engage with employees
Employment b...
Here’s A Tip: Be a Chameleon
You have to be comfortable being a chameleon.
That means you must know how to speak and trans...
Here’s A Tip: Spend Less
Spend less than $1000/month
on social recruiting
43%
Social Recruiting Survey Results 2013
But 60...
Here’s A Tip: Sharing Is Caring
Take your time to
find and share useful
videos and articles
that are relevant to
your indu...
Here’s A Tip: Everyone Is Doing It
Across industries, there is a
near-universal
adoption of
social recruiting
94%
use or p...
Here’s A Tip: Use The Employees
Employee referrals are the best source of
hire – so why not extend that to your
employees ...
Here’s A Tip: Don’t Mess Up
If you screw up with social
and HR it is public.
Obviously, mistakes
happen. But try and make
...
POLL
What is the average number of
times a company should post on
Facebook?
Here’s A Tip: Post and Post Often
Twitter
handles
32 billion
search queries
per month
95% of all
Facebook
wall posts are
N...
Here’s A Tip: Tend Your Garden
Add a personal approach to your
profile.
The profile should look
professional, but you stil...
Here’s A Tip: Don’t Just Blast
Here’s A Tip: Learn By Doing
Everyday should be a digital
learning day.
5 Social Media Monitoring Apps
Buffer App
Bitly
Facebook Insights
Tweet Binder
Pocket
A Quick Snapshot of HRsmart
Demo
Upcoming Webinar
April 24th – 11:00 AM CST
“Payroll’s Seismic Technology Shift – Three Key Factors in
Payroll Decision-Mak...
Questions
Nadia Hamdan
Marketing Coordinator
nhamdan@hrsmart.com
O: 972.783.3000
Thank You
For Attending
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Social Media Tips Every Recruiter Should Know

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We are immersed in social media every day. Whether you like it or not, social media has become a necessary extension to the workplace. But how do you optimize social media as a recruiter?

Join HRsmart's own Nadia Hamdan, Marketing Coordinator, to learn how to not only recruit, but network, share, engage with employees, build communities, provide and find leading ideas and snoop on what other HR Pros are doing with social and HR.

Plenty of people will tell you that social for HR is important, but most have no idea WHY it is important. Join our webinar and find out for yourself!

Published in: Social Media, Technology, Business
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  • They might like you, but it’s all about the newsfeedAfter a user has liked your page (or chosen to follow it), the user will probably never visit your Page again.  According to multiple studies, 90 – 95% of fans never return to a page after they like it.This means that the biggest (and perhaps only) opportunity you have to influence and engage with your followers is via their Newsfeed. And how are you going to get into your followers’ Newsfeeds? Via posts!User engagement on our posts also influences how many other people see that post. The more users that get involved in a post (e.g. likes it, share it), the more users will see the post.Pages that post between 1.5 – 2 new posts per day engage (on average) twice as many users as Pages that posts once or twice per week.Pages who post once per day engage almost 10% of their followers.While frequency is important, it’s not more important than the quality of your content. You should never post more than 1x per day if you can’t provide any value to your followers.  Nobody likes a spammer and less quantity with higher quality is better than high quantity with lower quality.  On Facebook, you are never better than your last post and if that post is a bad one, users will choose to unfollow you.So, to sum up: Post regularly (if you have the content, at least once per day), experiment with different types of content to see what your unique followers like the best, make sure that your followers engage with your posts, and post when your followers are online.
  • An app that manages multiple Twitter, Facebook, and LinkedIn accounts, with the ability to set a tweeting or updating schedule unique to each. Includes detailed analytics for all your posts.
  • Understand your audience, see who like or unlikes your page, view post engagement and reach etc
  • Pocket allows you to save any article you come across on the web. You can create tags that allow you to save categorized content, and build resource libraries on a variety of topics. With such an abundance of great content on the web, and limited hours in your day, this is a valuable tool to make sure you don’t miss anything. 
  • Social Media Tips Every Recruiter Should Know

    1. 1. Social Media Tips Every Recruiter Should Know Nadia Hamdan Marketing Coordinator Presented by Judy Fort Sr. Solutions Engineer
    2. 2. Who am I? I am immersed in social media. See! That’s me…
    3. 3. But really though… Nadia Hamdan Marketing Coordinator HRsmart Judy Fort Sr. Solutions Engineer HRsmart VSCO cam
    4. 4. Agenda Define Recruit versus Social Recruiting Social Media Tips Every Recruiter Should Know 5 Social Media Monitoring Applications How Does Social Work With a TMS solution? HRsmart Social Media Integration Questions
    5. 5. A Game of Social Thrones
    6. 6. Definition of Recruit Re cruit /ri’kroot/ verb : to find suitable people and get them to join a company, an organization, the armed forces, etc. :to form or build (a group, team, army, etc) by getting people to join :to persuade (someone) to join you in some activity or to help you : to find suitable people and get them to join a company, an organization, the armed forces, etc. :to form or build (a group, team, army, etc) by getting people to join :to persuade (someone) to join you in some activity or to help you
    7. 7. Definition of Social Recruiting So cial Re cruiting /soh-shuh l/ /ri’kroot-ting/ verb : a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media : when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment : a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms. Smooke, David. "Question: What is Social Recruiting?."SmartRecruiters. 08 03 2012: n. Web. : a contested term. It is a concept at the intersection of recruitment and the embryonic field of social media : when companies and recruiters use Facebook, LinkedIn, Twitter and other social media sites to source and recruit candidates for employment : a proactive process for job seekers and recruiters to search, converse, share, engage, and refer each other using social media, web-based and mobile platforms.
    8. 8. POLL What is the second most popular social network for recruiting?
    9. 9. Top Social Networks for Recruiting 94% 65% 55% 18% Social Recruiting Survey Results 2013
    10. 10. Social Media Tips Every Recruiter Should Know I use social for HR to: Share, recruit, & engage with employees Employment branding for my company Snoop on what other HR pros are doing Build relationships with jobseekers If this is your goal, interest, situation, or opportunity then stay tuned…
    11. 11. Here’s A Tip: Be a Chameleon You have to be comfortable being a chameleon. That means you must know how to speak and translate between two HR cultures. Traditional Cultures versus Social Media Cultures
    12. 12. Here’s A Tip: Spend Less Spend less than $1000/month on social recruiting 43% Social Recruiting Survey Results 2013 But 60% estimate the value of their hires through those channels as greater than $20k/year. 20% estimate it at greater than $90k per year
    13. 13. Here’s A Tip: Sharing Is Caring Take your time to find and share useful videos and articles that are relevant to your industry and helpful to your followers, and you will soon attract many people that are worth recruiting.
    14. 14. Here’s A Tip: Everyone Is Doing It Across industries, there is a near-universal adoption of social recruiting 94% use or plan to begin using social networks/social media for recruiting 78% 89% 94% 2008 2011 2013 Social Recruiting Survey Results 2013
    15. 15. Here’s A Tip: Use The Employees Employee referrals are the best source of hire – so why not extend that to your employees social media presence? Many of your candidates are passive candidates and there is a large chance they are friends with your employee.
    16. 16. Here’s A Tip: Don’t Mess Up If you screw up with social and HR it is public. Obviously, mistakes happen. But try and make sure they happen when you are small and nobody is watching, then learn from those mistakes and do it better next time. Example:
    17. 17. POLL What is the average number of times a company should post on Facebook?
    18. 18. Here’s A Tip: Post and Post Often Twitter handles 32 billion search queries per month 95% of all Facebook wall posts are NOT answered by brands Write what you know, shar e what you don’t The average user spends 20 minutes per visit on FB Post 1 – 2 times per day. The half-life of a Facebook post is 18 hours Photos & videos create 100%-180% more engagement than the average post
    19. 19. Here’s A Tip: Tend Your Garden Add a personal approach to your profile. The profile should look professional, but you still need to add a touch of human presence.
    20. 20. Here’s A Tip: Don’t Just Blast
    21. 21. Here’s A Tip: Learn By Doing Everyday should be a digital learning day.
    22. 22. 5 Social Media Monitoring Apps
    23. 23. Buffer App
    24. 24. Bitly
    25. 25. Facebook Insights
    26. 26. Tweet Binder
    27. 27. Pocket
    28. 28. A Quick Snapshot of HRsmart
    29. 29. Demo
    30. 30. Upcoming Webinar April 24th – 11:00 AM CST “Payroll’s Seismic Technology Shift – Three Key Factors in Payroll Decision-Making” Jeff Penson Marketing Specialist Empower Software
    31. 31. Questions Nadia Hamdan Marketing Coordinator nhamdan@hrsmart.com O: 972.783.3000
    32. 32. Thank You For Attending
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