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Social Media 101

Social Media 101
Extending Your Brand Through Facebook and Twitter

Rick Gonzales Jobing

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    Gonzales - Extending your brand through facebook Gonzales - Extending your brand through facebook Presentation Transcript

    • Social Media 101Extending Your Brand Through Facebook and Twitter
    • About Me Rick Gonzales • Vice President, Florida • Employment/Recruitment Expert • Skilled in Internet Employment Marketing • Degree in Business Management Jobing • Founded in 1999 • Mission is to connect local employers and local job seekers • Local job board community and SaaS suite of technology application for web, mobile, social media, search & video recruiting
    • Agenda Why Engage in Social Media •  How these outlets can improve recruitment efforts How to Use Social Media •  The basics of Facebook and Twitter Examples of Effective Campaigns •  Real world examples of social media success
    • Why Engage in Social Media
    • What is Social Media?
    • What’s Your Definition?
    • Definition of Social Media A group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, which allows the creation and exchange of user-generated content                                                     -- Andreas Kaplan &          Michael Haenlein  Source: Wikipedia 
    • Simplified Social Media It s the information I want From the people I want to hear it from When I want to hear it And I can join in whenever I want
    • Social Media Fundamentals Lay the foundation by learning the basics before you begin a social media strategy •  What are the most popular channels? •  How do I use those channels? •  What are my goals?
    • How to Use Social Media – Facebook
    • About Facebook 750,000,000 users More than 700 billion minutes/month on Facebook More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month Source: Facebook.com
    • About Facebook Average User: •  50% log in every day •  55 minutes/day •  130 friends •  Connected to 80 community pages, groups, events •  Creates 90 pieces of content each month Source: Facebook
    • Why Facebook? Strengthen Brand Build Candidate Pipeline Learn More about Candidates and Customers
    • Facebook Accounts Pages Profiles Groups
    • Facebook Page People Who Like You •  This is your network •  People simply click the like button •  They can see your posts •  Their posts go on your news feed •  Encourage current/potential employees to like your page
    • Facebook Page Provides General Info •  Founded Date •  About •  Mission/Values •  Website Link •  Likes/Interests •  Photos/Videos
    • Facebook Page Basic Terminology •  Status Update •  Friend or Like •  Wall •  News Feed •  Tag •  Comment
    • How to Use Social Media – Twitter
    • About Twitter Fasted Growing •  195 Million Users Real-time Activities •  52% of Users Update their status daily Charlie Sheen Set a Record with More Than 1 Million Followers in 24 Hours!
    • Why Twitter? Reach a Wide Audience Huge Search Network Ample Referral Opportunities
    • Twitter Accounts There is only one type of account available
    • Twitter Profile One Photo Name Location Web link 160 Character Summary
    • Twitter Accounts Followers •  This is your network •  You don’t have to follow everyone who follows you •  Your twitter feed is populated by your network’s updates •  Your updates are not limited to your network
    • Twitter Accounts Basic Terminology •  Tweet –  140 character maximum public update •  Follower –  User in your network •  Mention –  When someone uses your name in a public tweet •  Direct Message –  Private message between users (*Note to DM both parties must be following each other) •  @reply –  Public response back to a twitter user •  Hashtag –  Adding the # to make a word searchable
    • Twitter Tips Bit.ly •  Website allows you to shorten web links to maximize character use Less Formal Text •  i.e & for the word and •  2 for to
    • Effective Social Media Campaigns
    • Facebook Example – King Soopers What They are Doing Right •  Identified a target market (candidates) •  Continuous, fresh content •  Engage Facebook community with questions •  Respond to all comments •  Great use of visuals with photos and videos •  Allow candidates to apply for jobs directly from Facebook
    • Facebook Example – King Soopers What They are Doing Right
    • Twitter Example – Sport Chalet What They are Doing Right •  Identified a target market (candidates) •  Continuous, fresh content •  Drive candidates to their Career Center •  Include multiple hashtags •  They aren t concerned with number of followers
    • Questions?
    • Contact Me Rick Gonzales Vice President, Florida Jobing rick.gonzales@jobing.com 1-866-376-9651