Class of 2011: Motivating the Millennials Dr. Bob Nelson

1. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson

Motivating the Millennials
HR Florida presents
with Bob Nelson, PhD
Meet Bob Nelson, PhD
 President, Nelson Motivation Inc.
 Co-Founder, Recognition
Professionals International
 New York Times / Wall St. Journal
Best-selling Author
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2. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Dr. Bob!
D B b!

Motivating the Millennials
 Profile of the Millennials
 Key Influences & Events
 Millennial Work Attributes
 Motivating the Millennials
 Questions & Answers
The Millennials Are Coming
Generation Age % Workforce
Traditionalists (67+) 4
Baby Boomers (47 - 66) 37
Generation X (27 - 46) 44
Millennials (18 - 26) 14
50 MM Gen Xers 44 MM Millennials are here;
70 MM Boomers retiring
can’t replace them 46 MM more are coming
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3. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
“ 76% of younger workers plan to find a
new job as the economy improves
improves.
”
— Harvard Business Review
Fall issue, 2010
Do You Know Me?
MILLENNIAL MAN
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4. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
D.O.B. 1980-2000
Height As far as I think I can go
Weight I matter and what I do matters
Address Upscale, and wanting to move up
Education The best in history
Tools All the latest high-tech
Connection Instant, variety of modes
Other Optimistic, socially responsible
The Millennials Speak
The Millennials Speak
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5. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Key Influences
PARENTS
 Loving, Sheltering
 Helicoptering, Clinging
 P
Pressure to Learn, Succeed
t L S d
 No Limits, No Boundaries
 Close Relationships (90%)
 Congruent Values
TECHNOLOGY
 iAnything  Texting, IM  Facebook
75% have a profile on Facebook 44% read blogs 76% use instant messaging
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6. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
PEERS
 Active in Teams
Throughout Childhood
 Constant Contact Via
Cell Phone and IM
 Peer Influence
and Pressure
Cultural Influences
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7. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Events Shaping the Millennials
1991 1999
1991 1999
9/11/01
2011
2008

Millennial Work Attributes
On Expectations
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8. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
On Expectations
On Working Hours
On Working Hours
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9. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
On Authority
On Authority
Millennial Work Attributes
Upsides
 Techno wizards
 Quick Learners
 Resourceful
 Hardworking, high achieving
Downsides
 Inflated opinion of themselves
 Overconfident, especially given
limited experience
 Need instant and ongoing feedback
 Need to be challenged
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10. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson

What Millennials Want in a Job

What Millennials Want in a Job
 Career Advancement Opportunities (55%)
 Salary (52%)
 Interesting & Challenging Work (42%)
 Benefits (30%)
 Training/Mentorship (27%)
I Love Rewards Class of 2001 Survey

How to Motivate Millennials
 Work Direction
 Personal Development
 Social Interaction
 Feedback
 Meaningful Rewards
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11. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Work Direction
 Keep them engaged
 Give general structure
to work within, but allow
their imprint
 Ask for and use their ideas
Personal Development
 Think long-term; connect
them t the future
th to th f t
 Be a mentor & a coach
 Provide opportunities to
learn and grow
Social Interactions
 Allow team work
assignments
 Provide socializing
opportunities
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12. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Feedback
 Provide frequent feedback
based on their performance.
 Provide context for how their
contributions relate to the
team, organization, customer
and society.
 Be authentic.
Use a proven online rewards and recognition platform
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13. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Use a proven online rewards and recognition platform
Meaningful Rewards
Creative Varied Personalized

How to Motivate Millennials
 Keep Them Challenged
 Personally Coach
 Create Social Interactions
 Frequent Feedback
 Meaningful Rewards
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14. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Questions?
Bob Nelson, Ph.D. bobrewards@aol.com
1 (800) 575-5521
www.nelson-motivation.com
 Speaking & Consulting Services
 Resources, Articles & Assessments
 Best Product & Bulk Book Discounts
 Free Tip-of-the-Week Registration
Conference Special: 2 books for $10!
+
Visit: www.ubuntuthebook.com
or call 1‐800‐575‐5521
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15. HR Florida Motivating the Millennials
August 29, 2011 Dr. Bob Nelson
Thank You!
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