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MOBILE WEB 2 SMS 2 APPS:    The Stages of Mobile Recruiting Solutions                                    KANE COCHRAN     ...
Mobile Landscape Statistics you need to know             Mobile Phases The Hodes perspective on mobile             recruit...
Within the next decade, the mobile                 phone will be the primary internet                 connection for the m...
Friday, August 5, 2011
Mobile LandscapeFriday, August 5, 2011
The devicesFriday, August 5, 2011
Smartphones   Feature phones                                            The devicesFriday, August 5, 2011
smartphones will outpace                         feature phones by 2014                                            The dev...
MOBILE PHASES                         MOBILE WEB | SMS | NATIVE APPSFriday, August 5, 2011
Mobile PhasesFriday, August 5, 2011
MOBILE WEB                           PHASE IFriday, August 5, 2011
what it is:                 immediate, dynamic, on-demand, relevant,                 location-aware*, ready to take offFri...
what it’s not:                 static, the desktop, a brochure, to be ignoredFriday, August 5, 2011
Phase I - Mobile landing pagesFriday, August 5, 2011
live demo                         Recommended: Full mobile career siteFriday, August 5, 2011
but what about                         social + mobile?                                                The devicesFriday, ...
Our devices are personalFriday, August 5, 2011
Our devices are personalFriday, August 5, 2011
our devices               are personalFriday, August 5, 2011
MOBILE                                   live demo                         Mobile Personalization w/ Social JobMatcherFrid...
WHAT WE WANTED TO DO              1) Leverage Twitter, 4SQ, GPS, and Jobs                 to engage mobile users @ events ...
MOBILE EVENTS PAGE                            live demo                                        Mobile events pageFriday, A...
Mobile sites are foundation of mobile strategy                         App-like experience: Tailored UX will drive        ...
TEXT MESSAGING                             PHASE IIFriday, August 5, 2011
what it is:                 immediate, on-demand, contextual, real-time,                 utility and FASTFriday, August 5,...
SMS is the most widely used               data application on the planetFriday, August 5, 2011
60% say me tooFriday, August 5, 2011
Friday, August 5, 2011
dedicated or sharedFriday, August 5, 2011
Subscribe to SMS Alerts                         Aug 29, 2011 1:20 pm                         You are signed up to receive ...
Event Opportunities Alert                         Aug. 29, 2011 1:20 pm                         Hi. We just added a new hi...
Employee Alerts                         Aug. 29, 2011 10:34 am                         Big news! We just launched our new ...
Interview reminder alert                         Aug. 29, 2011 2:20 pm                         Hi Kane. Just a reminder th...
DEMO                         SMS SEARCH                                      SMS SearchFriday, August 5, 2011
SMS is everywhere ... everywhere                         On-demand nature is perfect for quick                         acc...
MOBILE APPS                           PHASE IIIFriday, August 5, 2011
what it is:                 location-aware, dynamic experience, on-demand,                 real-time, full lifecycleFriday...
so what might a     talent lifecycle app look like*                         *keep in mind you might have to transport to t...
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Augmented RealityFriday, August 5, 2011
Mobile Apps: Interview SchedulingFriday, August 5, 2011
Mobile Apps: OnboardingFriday, August 5, 2011
Mobile Apps: Employee CollaborationFriday, August 5, 2011
Augmented Reality w/ LayarFriday, August 5, 2011
MOBILE AUGMENTED REALITY                                JOB SEARCH                                     Augmented Reality w...
MOBILE AUGMENTED REALITY                                JOB SEARCH                                live demo               ...
Apps play important role in totally                         integrated mobile strategy                         Must offer ...
OPTICAL RECOGNITION                          (OK, OK ... MOBILE BARCODES)Friday, August 5, 2011
what it is:                 dynamic, quick, flexible, international, growing                 and visual (look below)Friday...
what it is:                 dynamic, quick, flexible, international, growing                 and visual (look below)Friday...
Mobile Barcodes: OutdoorFriday, August 5, 2011
Mobile Barcodes: Store SignageFriday, August 5, 2011
Mobile Barcodes: Events Contact CardFriday, August 5, 2011
Big 3 Drivers: Search, Display, Promo                         Mobile Ads -> Landing or content page                       ...
Visual recapFriday, August 5, 2011
KANE COCHRAN                         NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE                         http://linkedi...
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Cochran - Mobile web 2 sms

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MOBILE WEB 2 SMS 2 APPS:
The Stages of Mobile Recruiting Solutions
KANE COCHRAN

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Transcript of "Cochran - Mobile web 2 sms "

  1. 1. MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN HR FLORIDA AUG 29, 2011Friday, August 5, 2011
  2. 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaFriday, August 5, 2011
  3. 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetFriday, August 5, 2011
  4. 4. Friday, August 5, 2011
  5. 5. Mobile LandscapeFriday, August 5, 2011
  6. 6. The devicesFriday, August 5, 2011
  7. 7. Smartphones Feature phones The devicesFriday, August 5, 2011
  8. 8. smartphones will outpace feature phones by 2014 The devicesFriday, August 5, 2011
  9. 9. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSFriday, August 5, 2011
  10. 10. Mobile PhasesFriday, August 5, 2011
  11. 11. MOBILE WEB PHASE IFriday, August 5, 2011
  12. 12. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offFriday, August 5, 2011
  13. 13. what it’s not: static, the desktop, a brochure, to be ignoredFriday, August 5, 2011
  14. 14. Phase I - Mobile landing pagesFriday, August 5, 2011
  15. 15. live demo Recommended: Full mobile career siteFriday, August 5, 2011
  16. 16. but what about social + mobile? The devicesFriday, August 5, 2011
  17. 17. Our devices are personalFriday, August 5, 2011
  18. 18. Our devices are personalFriday, August 5, 2011
  19. 19. our devices are personalFriday, August 5, 2011
  20. 20. MOBILE live demo Mobile Personalization w/ Social JobMatcherFriday, August 5, 2011
  21. 21. WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events Mobile events pageFriday, August 5, 2011
  22. 22. MOBILE EVENTS PAGE live demo Mobile events pageFriday, August 5, 2011
  23. 23. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget: 80% still feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’ Mobile Websites: Key takeawaysFriday, August 5, 2011
  24. 24. TEXT MESSAGING PHASE IIFriday, August 5, 2011
  25. 25. what it is: immediate, on-demand, contextual, real-time, utility and FASTFriday, August 5, 2011
  26. 26. SMS is the most widely used data application on the planetFriday, August 5, 2011
  27. 27. 60% say me tooFriday, August 5, 2011
  28. 28. Friday, August 5, 2011
  29. 29. dedicated or sharedFriday, August 5, 2011
  30. 30. Subscribe to SMS Alerts Aug 29, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsFriday, August 5, 2011
  31. 31. Event Opportunities Alert Aug. 29, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Sept 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsFriday, August 5, 2011
  32. 32. Employee Alerts Aug. 29, 2011 10:34 am Big news! We just launched our new internal innovation site. Now you can share your great ideas for how to take our company to new heights. Visit http://bit.ly/iN0vAte to submit, rate, and review new ideas. SMS AlertsFriday, August 5, 2011
  33. 33. Interview reminder alert Aug. 29, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Aug 30 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsFriday, August 5, 2011
  34. 34. DEMO SMS SEARCH SMS SearchFriday, August 5, 2011
  35. 35. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysFriday, August 5, 2011
  36. 36. MOBILE APPS PHASE IIIFriday, August 5, 2011
  37. 37. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleFriday, August 5, 2011
  38. 38. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureFriday, August 5, 2011
  39. 39. Mobile Apps: Augmented RealityFriday, August 5, 2011
  40. 40. Mobile Apps: Augmented RealityFriday, August 5, 2011
  41. 41. Mobile Apps: Augmented RealityFriday, August 5, 2011
  42. 42. Mobile Apps: Interview SchedulingFriday, August 5, 2011
  43. 43. Mobile Apps: OnboardingFriday, August 5, 2011
  44. 44. Mobile Apps: Employee CollaborationFriday, August 5, 2011
  45. 45. Augmented Reality w/ LayarFriday, August 5, 2011
  46. 46. MOBILE AUGMENTED REALITY JOB SEARCH Augmented Reality w/ LayarFriday, August 5, 2011
  47. 47. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarFriday, August 5, 2011
  48. 48. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Mobile Apps: Key takeawaysFriday, August 5, 2011
  49. 49. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Friday, August 5, 2011
  50. 50. what it is: dynamic, quick, flexible, international, growing and visual (look below)Friday, August 5, 2011
  51. 51. what it is: dynamic, quick, flexible, international, growing and visual (look below)Friday, August 5, 2011
  52. 52. Mobile Barcodes: OutdoorFriday, August 5, 2011
  53. 53. Mobile Barcodes: Store SignageFriday, August 5, 2011
  54. 54. Mobile Barcodes: Events Contact CardFriday, August 5, 2011
  55. 55. Big 3 Drivers: Search, Display, Promo Mobile Ads -> Landing or content page Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options Mobile Barcodes: Key takeawaysFriday, August 5, 2011
  56. 56. Visual recapFriday, August 5, 2011
  57. 57. KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouFriday, August 5, 2011
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