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Cochran - Mobile web 2 sms

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MOBILE WEB 2 SMS 2 APPS: …

MOBILE WEB 2 SMS 2 APPS:
The Stages of Mobile Recruiting Solutions
KANE COCHRAN

Published in: Business, Technology

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  • 1. MOBILE WEB 2 SMS 2 APPS: The Stages of Mobile Recruiting Solutions KANE COCHRAN HR FLORIDA AUG 29, 2011Friday, August 5, 2011
  • 2. Mobile Landscape Statistics you need to know Mobile Phases The Hodes perspective on mobile recruitment opportunities Destinations Mobile sites, SMS, mobile apps and beyond Q&A But please ask questions anytime AgendaFriday, August 5, 2011
  • 3. Within the next decade, the mobile phone will be the primary internet connection for the majority of people across the world. -Pew InternetFriday, August 5, 2011
  • 4. Friday, August 5, 2011
  • 5. Mobile LandscapeFriday, August 5, 2011
  • 6. The devicesFriday, August 5, 2011
  • 7. Smartphones Feature phones The devicesFriday, August 5, 2011
  • 8. smartphones will outpace feature phones by 2014 The devicesFriday, August 5, 2011
  • 9. MOBILE PHASES MOBILE WEB | SMS | NATIVE APPSFriday, August 5, 2011
  • 10. Mobile PhasesFriday, August 5, 2011
  • 11. MOBILE WEB PHASE IFriday, August 5, 2011
  • 12. what it is: immediate, dynamic, on-demand, relevant, location-aware*, ready to take offFriday, August 5, 2011
  • 13. what it’s not: static, the desktop, a brochure, to be ignoredFriday, August 5, 2011
  • 14. Phase I - Mobile landing pagesFriday, August 5, 2011
  • 15. live demo Recommended: Full mobile career siteFriday, August 5, 2011
  • 16. but what about social + mobile? The devicesFriday, August 5, 2011
  • 17. Our devices are personalFriday, August 5, 2011
  • 18. Our devices are personalFriday, August 5, 2011
  • 19. our devices are personalFriday, August 5, 2011
  • 20. MOBILE live demo Mobile Personalization w/ Social JobMatcherFriday, August 5, 2011
  • 21. WHAT WE WANTED TO DO 1) Leverage Twitter, 4SQ, GPS, and Jobs to engage mobile users @ events Mobile events pageFriday, August 5, 2011
  • 22. MOBILE EVENTS PAGE live demo Mobile events pageFriday, August 5, 2011
  • 23. Mobile sites are foundation of mobile strategy App-like experience: Tailored UX will drive higher adoption than mobile apps right now Smartphones = flexibility: Touch screens, custom interactions, javascript, great UX Don’t forget: 80% still feature phones More than a landing page. Integrate jobs & events, inside-info, multimedia and tie to ‘wired web’ Mobile Websites: Key takeawaysFriday, August 5, 2011
  • 24. TEXT MESSAGING PHASE IIFriday, August 5, 2011
  • 25. what it is: immediate, on-demand, contextual, real-time, utility and FASTFriday, August 5, 2011
  • 26. SMS is the most widely used data application on the planetFriday, August 5, 2011
  • 27. 60% say me tooFriday, August 5, 2011
  • 28. Friday, August 5, 2011
  • 29. dedicated or sharedFriday, August 5, 2011
  • 30. Subscribe to SMS Alerts Aug 29, 2011 1:20 pm You are signed up to receive alerts about exciting career opportunities at HDx. Visit http://bit.ly/hDx0pt5 to learn more about our career optys. SMS AlertsFriday, August 5, 2011
  • 31. Event Opportunities Alert Aug. 29, 2011 1:20 pm Hi. We just added a new hiring event in your area. We will be at Georgia Tech U. on Sept 3, 2011. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsFriday, August 5, 2011
  • 32. Employee Alerts Aug. 29, 2011 10:34 am Big news! We just launched our new internal innovation site. Now you can share your great ideas for how to take our company to new heights. Visit http://bit.ly/iN0vAte to submit, rate, and review new ideas. SMS AlertsFriday, August 5, 2011
  • 33. Interview reminder alert Aug. 29, 2011 2:20 pm Hi Kane. Just a reminder that you have an interview tomorrow, Aug 30 @ 3:00pm. Visit http://bit.ly/iNtV13w for details, directions and more. SMS AlertsFriday, August 5, 2011
  • 34. DEMO SMS SEARCH SMS SearchFriday, August 5, 2011
  • 35. SMS is everywhere ... everywhere On-demand nature is perfect for quick access to info & brief conversations Shortcodes must be leased and provisioned Consider both push [alerts] and pull [sms search] strategies Possible strategies: Customized alerts for jobs and events, alerts to interviewees, jobs and events search & sharing SMS: Key takeawaysFriday, August 5, 2011
  • 36. MOBILE APPS PHASE IIIFriday, August 5, 2011
  • 37. what it is: location-aware, dynamic experience, on-demand, real-time, full lifecycleFriday, August 5, 2011
  • 38. so what might a talent lifecycle app look like* *keep in mind you might have to transport to the futureFriday, August 5, 2011
  • 39. Mobile Apps: Augmented RealityFriday, August 5, 2011
  • 40. Mobile Apps: Augmented RealityFriday, August 5, 2011
  • 41. Mobile Apps: Augmented RealityFriday, August 5, 2011
  • 42. Mobile Apps: Interview SchedulingFriday, August 5, 2011
  • 43. Mobile Apps: OnboardingFriday, August 5, 2011
  • 44. Mobile Apps: Employee CollaborationFriday, August 5, 2011
  • 45. Augmented Reality w/ LayarFriday, August 5, 2011
  • 46. MOBILE AUGMENTED REALITY JOB SEARCH Augmented Reality w/ LayarFriday, August 5, 2011
  • 47. MOBILE AUGMENTED REALITY JOB SEARCH live demo Augmented Reality w/ LayarFriday, August 5, 2011
  • 48. Apps play important role in totally integrated mobile strategy Must offer users compelling user experience Our perspective: Create app for total talent lifecycle from candidate - employee Leverage native features: location-aware, camera, local storage, push notifications Mobile Apps: Key takeawaysFriday, August 5, 2011
  • 49. OPTICAL RECOGNITION (OK, OK ... MOBILE BARCODES)Friday, August 5, 2011
  • 50. what it is: dynamic, quick, flexible, international, growing and visual (look below)Friday, August 5, 2011
  • 51. what it is: dynamic, quick, flexible, international, growing and visual (look below)Friday, August 5, 2011
  • 52. Mobile Barcodes: OutdoorFriday, August 5, 2011
  • 53. Mobile Barcodes: Store SignageFriday, August 5, 2011
  • 54. Mobile Barcodes: Events Contact CardFriday, August 5, 2011
  • 55. Big 3 Drivers: Search, Display, Promo Mobile Ads -> Landing or content page Mobile barcode adoption on the rise Open webpages, create SMS, display dynamic text and create contacts Media campaign integration: outdoor, print, store signage, web, and more Gives mobile users options Mobile Barcodes: Key takeawaysFriday, August 5, 2011
  • 56. Visual recapFriday, August 5, 2011
  • 57. KANE COCHRAN NATIONAL DIRECTOR, DIGITAL INNOVATION & MOBILE http://linkedin.com/in/kanecochran http://twitter.com/KaneC kcochran@hodes.com Thank YouFriday, August 5, 2011