To register, visit
HR FLORIDA 2010
CONFERENCE & EXPO
August 30 – September 1, 2010
Rosen Shingle Creek, Orlando, Florida
Page 2 Conference-at-a-Glance
Page 3 Pre-Conference Workshops
Page 4 Concurrent Sessions
Page 5 Keynote Speakers
Page 6 Masters Series Speakers
Page 7 Hotel & Entertainment Information
Page 8 Sponsor Listings
Page 9 Registration Form
Day / Date Time Activity
8:00 am - 5:00 pm Pre-Conference Workshop - Certification Preparation Class
9:00 am - 12:00 pm Pre-Conference Workshop - The Language of Profitability - The Basics
9:00 am - 12:00 pm Pre-Conference Workshop - What Has Happened to the Golden Rule of HR?
Sunday, 9:00 am - 12:00 pm Pre-Conference Workshop - Hack Your Work: Smart and Small HR
August 29 1:00 pm - 4:00 pm Pre-Conference Workshop - The Language of Profitability - The Next Level
1:00 pm - 4:00 pm Pre-Conference Workshop - How HR Should Use Social Media to Meet Strategic Objectives
1:00 pm - 4:00 pm Pre-Conference Workshop - Influence Strategies for HR Professionals
4:00 pm - 7:00 pm Registration Open
7:00 am - 5:00 pm Registration Open
9:00 am - 10:00 am HR Florida Conference Orientation
9:00 am - 10:00 am Morning Concurrent Sessions (8)
10:15 am - 11:45 am Opening General Session - Henry Winkler
11:45 am - 7:00 pm Expo Hall Open / Lunch in Hall
1:15 pm - 3:30 pm Masters Series - A New Paradigm for HR - Ron Pilenzo, PhD, SPHR, RODC
1:30 pm - 5:30 pm Afternoon Concurrent Sessions (24)
3:45 pm - 4:15 pm Refreshment Break / Expo Hall
5:30 pm - 7:00 pm Grand Opening Reception / Expo Hall
6:45 am - 2:00 pm Registration Open
7:00 am - 8:00 am Rise and Shine Sessions (8)
8:00 am - 4:00 pm Expo Hall Open
8:15 am - 9:30 am General Session - China Miner Gorman
9:30 am - 10:15 am Refreshment Break / Expo Hall
10:30 am - 11:30 am Morning Concurrent Sessions (8)
11:30 am - 12:45 pm Lunch Break / Expo Hall
1:00 pm - 3:15 pm Masters Series - The Leader of the Future - John Spence
1:00 pm - 5:15 pm Afternoon Concurrent Sessions (24)
3:15 pm - 4:00 pm Refreshment Break / Expo Hall
8:00 pm - 12:00 am Evening Entertainment
6:45 am - 9:00 am Registration Open
7:00 am - 9:15 am Masters Series - Tomorrow’s HR Today: How to Transform HR to Deliver Value - Dave Ulrich
8:00 am - 8:30 am Coffee Break
8:30 am - 10:45 am Concurrent Sessions (16)
11:00 am - 12:30 pm Closing General Session/Luncheon - Robin Koval
Earn 13.75 HR Certification Institute recertification credits in less than 3 days!
Enjoy exciting events, sessions, entertainment and The use of this seal means that this program has met
more at the 2010 HR Florida Conference & Expo and the HR Certification Institute’s criteria to be pre-approved
still earn credit hours toward PHR, SPHR and GPHR. for recertification credit. Any questions or comments
The event is pre-approved for a maximum 13.75 regarding the quality of the program should be directed
recertification credits. to the program sponsor.
To register, visit www.hrfloridaconference.org
8:00 am - 5:00 pm: Certification Preparation Class
Certification is the badge of our profession. Employers large and small are increasingly seeking human resource professionals with the capabilities
to be an effective contributing partner to the bottom line. Earning your PHR or SPHR certification provides assurance to your employer that you
are HR Smart, dedicated to your profession and have the tools to be successful in today’s workplace.
The Pre-conference HR Florida Certification Prep Class is presented by a team of leading HR professionals. Primary focus of the day is key
concepts of all the functional areas from the HR body of knowledge. The prep class also offers test taking tips and what to expect on exam day.
Attendees will get the benefit of experienced facilitators, peer-to-peer interaction and a structured classroom environment to enhance learning.
You will also have the opportunity to share real world experiences with your fellow HR professionals. Notebooks are provided with all of the
presentations and access to an on-line final exam. Presenters: Linda L. Bailey, SPHR; Shelley (Shell) Fick, SPHR; Ron Hamilton;
Donald C. Works III, SPHR
9:00 am - 12:00 pm: HR Metrics: Speaking the Language of Profitability, The Basics (Pre-approved for 3 Strategic Recertification Credits)
In these economic times it is critical that HR be seen as a profit driver – not a cost center – and uses metrics that executives see as
measurements of success. When HR “speaks their language,” executives are more likely to listen. This session explores the basics of HR
metrics. 1) Learn the importance of using metrics to demonstrate value to your organization; 2) Gain a basic understanding of business metrics
- transactional and strategic, leading and lagging indicators, etc. Review basic HR metric concepts and terms; 3) Gain a basic understanding of
what to measure, the types of measurements you can use and sources of data. Presenter: Patricia Mathews, MBA, Consultant
9:00 am - 12:00 pm: What Has Happened to the Golden Rules of HR? The Legal Pitfalls Associated with Human Resources'
Use of Social Media (Pre-approved for 3 General Recertification Credits)
In today’s world of instant access to information, how much information is too much information? Social media once began as a resource for
friends to stay in touch, people to find matches and sharing information. However, employers are now capitalizing on the same social media
once used for personal means to research employees and candidates for hire. With social media and the onslaught of personal blogs and web
pages, the Golden Rules of HR professionals seem irrelevant and outdated. What should employers do (or not do) with all of the information that
they gather from a candidate’s webpage or blog? Do the Golden Rules still apply and if so, how does HR apply them to social media research?
Can employers legally consider information obtained from social media when making a hiring decision? If an employer may use social media
information in the hiring decision-making process, what liability does this create for the company? 1) Identify the legal risks associated with the
use of social media in human resources/recruitment efforts; 2) Minimize the legal risks of using social media for human resources/recruitment
efforts; and 3) Develop his/her own social media policy for his/her organization. Presenter: Carrie Cherveny, Esq.
9:00 am - 12:00 pm: Hack Your Work: Smart and Small HR (Pre-approved for 3 General Recertification Credits)
As the “HR department” for your entire company, does it feel like you can’t win? Participants will learn how to “hack” through priorities and
leverage free and inexpensive resources to regain time, influence, and sanity. This highly interactive session will provide practical, realistic
organizational development, compensation design, change management, internal communications, recruiting, marketing, all with real-world
measurable results to influence leaders and help set company direction. 1) Prioritize work and say “no” without getting fired; 2) Access and
use free tools and information related to recruiting, HR, and leadership; 3) Dig out from under the paperwork to influence leaders and help set
company direction. Presenter: Franny Oxford, SPHR
1:00 pm - 4:00 pm: Influence Strategies for HR Professionals (Pre-approved for 3 Strategic Recertification Credits)
HR professionals are constantly challenged to help improve their organization’s capabilities by delivering effective people management practices
at all levels of the organization. Among the many skills required to accomplish this is the ability to influence individuals and groups in varying
situations. In most cases this must be accomplished where the HR professional has little or no direct control related to the situation. It is also
important for managers to understand how other people and situations influence them.
This workshop will provide a greater understanding of personal motive preferences, the preferences of others, and application of this dynamic
toward becoming more effective in influencing specific work situations. At the core of this workshop are nine specific influence tactics that –
when used appropriately--can have a positive impact on the achievement of organizational objectives. Presenter: Dr. Robert K. Prescott, Ph.D.,
SPHR, Associate Professor of Human Resource Management, Crummer Graduate School of Business, Rollins College
1:00 pm - 4:00 pm: How HR Should Use Social Media to Meet Strategic Objectives (Pre-approved for 3 Strategic Recertification Credits)
This session will demystify social media, show exactly how HR professionals are using it today... including high profile case studies. After this
session, HR professionals will: 1.) Better understand social media best practices; 2) Learn to leverage social media to straighten their corporate
brand; and 3) Understand the tie between social media and employee engagement.Presenter: William Tincup, BA, MA, MBA, Co-owner,
1:00 pm - 4:00 pm: HR Metrics: Speaking the Language of Profitability, The Next Level (Pre-approved for 3 Strategic Recertification Credits)
HR professionals who are already using HR metrics may still encounter issues in capturing the attention of non-HR executives. It is critical that
HR be seen as a profit driver – not a cost center – and uses metrics that “speak” to executives in language they understand. 1) Understand
the concept of organizational strategic objectives and competitive advantage, and the competencies HR managers need in order for HR to be
viewed as a profit driver rather than a cost center. 2) Understand how to align the HR Mission and strategic objectives with the organization’s
Mission and strategic objectives. This is especially relevant as the economic recovery begins. Participants will audit their current HR Mission and
strategic objectives to evaluate their alignment. 3) Examine the HR metrics you currently use, evaluate their strategic relevance, and begin to
identify other HR measurements that are strategically aligned with organizational objectives. Understand how to communicate the numbers that
will engage the attention of your executives. Participants will work on case studies throughout. Presenter: Patricia Mathews, MBA, Consultant
To register, visit www.hrfloridaconference.org
To view a complete list of concurrent sessions, www.hrfloridaconference.org
MEMBER ADVOCACY PROGRAM
We are very proud to announce that Florida is one of ten states selected to pilot SHRM’s new state of the art
member advocacy program to take HRVoice to another level.
Workplace Public Policy: Why HR Needs to Be More Proactive in this Debate
Presenters: Mike Aitken, Director, Governmental Affairs; Bob Carragher, Manager, Government Relations
This special two-hour session will focus on current issues affecting the HR profession and how to influence
federal/state public policy and regulatory efforts.
For years, the backbone of SHRM’s member advocacy program has been the HRVoice program, through
which members can send electronic messages to their elected officials on issues of interest to the HR
community. While important, this activity represents a small part of what SHRM’s advocacy strategy can and
should be. This session will showcase other opportunities for grassroots activism and why the HR community
can’t afford to maintain the status quo.
In addition, choose from a variety of other relevant Concurrent Sessions including:
What the C-Suite Wants from HR! Plugging into the Electronic Workplace Without Crashing
How Leaders Drive Workforce Performance! the System
Why Social Media Skills are Essential for the HR Practitioner Recovery Prescription: How Assessment Data Can Drive
Healthcare Reform - Don’t Bet Your Career On It!
Lessons Learned from the Top 10 Human Resource
HR Trends: Circa 2010 & Beyond
The Levity Effect: It Pays to Lighten Up
Opening the Global Immigration Door - Now What?
Are There Lilly Ledbetter’s in Your Workforce?
Are You Keeping Up?
Evolving Workplace Technology Issues
Best Practices in Talent Management Strategy
Florida Employer Survival Guide - How to Reduce Your Risk
Changing The Way WORK Works
of Wage and Hour Lawsuits
Fasten Your Seatbelts: Workforce Planning in Turbulent Times
How to Survive an ICE Audit
How the Global Recession Changes International HR
Recruiting and Hiring Liabilities: Protecting Your
Organization from the Harmful Effects of Web 2.0
Employee Surveys and Unionization
One Size Does Not Fit All - SMB Performance Appraisals
Unemployment Compensation Hearings - How to Win
Achieving Cultural Alignment in Mergers and Acquisitions
A Global Perspective on Recruitment and HR
Consumer Driven Healthcare Success Factors
Going Mobile: Managing a Diverse and Dispersed Workforce
OSHA in a Changing World: New Compliance Directives
You Need to Know Money Talks: Corporate Policies, Communication and
What Do You Mean I Can’t Wear My Nose Ring to Work?
To register, visit www.hrfloridaconference.org
Actor, Author, Producer, Director
Henry Winkler knows a thing or two about Hollywood, having spent nearly three decades enjoying
success in the business. Winkler’s portrayal of “The Fonz” for 10 seasons (1974-84) made him one of
the most recognized actors in the world. He won two consecutive Golden Globe Awards for Best Actor
in a Comedy Series (1976 and 1977), and three Emmy nominations in the same category. He was also
honored with a “star” on the Hollywood Walk of Fame.
In 2003, he began writing a series of children’s novels with his co-author, Lin Oliver, entitled, “Hank
Zipzer: The World’s Most Amazing Under-Achiever.” The books are inspired by Winkler’s struggle
throughout his education due to his learning challenges and have appeared on several Best Seller lists including The Los Angeles
Times and Barnes and Noble.
China Miner Gorman
Global Member Engagement Officer
Society for Human Resource Management
For more than 25 years, China has held strategic leadership roles in the human capital services
industry. Her expertise in business strategy, market-share growth and new business development
together with her people and results oriented leadership style has enabled her to successfully lead
organizations through turnarounds and rapid growth cycles, as well as through business slowdowns,
with exceptional results.
China joined SHRM in 2007 as Chief Operating Officer and assumed her current role in 2009. Prior
to joining SHRM, China was President of DBM North America, and President of Lee Hecht Harrison, a $250 million division of
Adecco, which became the performance leader in its industry under her leadership.
She currently serves on the boards of the Chicago-based Council for Adult and Experiential Learning (CAEL), Jobs for America’s
Graduates (JAG), and the SHRM Foundation. A native Midwesterner, China earned a bachelor’s degree from Principia College in
Elsah, Ill. She has completed significant post-graduate work in Organizational Development.
President, The Kaplan Thaler Group
Author, Motivational Speaker and NYU Professor
Robin is the President of The Kaplan Thaler Group and is responsible for the general management
of the agency, including client services, strategic development, new business and KTG’s Buzz
unit. A founding member of the agency with Linda Kaplan Thaler, she has helped KTG grow from a
fledgling start-up to a company with over a billion dollars in billings.
Robin is also a best-selling author. Her latest collaboration with co-author Linda Kaplan Thaler,
The Power of Small: Why Little Things Make All the Difference — an instant Wall Street Journal,
USA Today and Washington Post best-seller — shows how “sweating the small stuff” can help you win big even in these
challenging times. Linda and Robin’s previous title, The Power of Nice: How to Conquer the Business World with Kindness,
debuted on the New York Times and Wall Street Journal bestseller lists. Their first book, Bang! Getting Your Message
Heard in a Noisy World, a savvy marketing book, was also a national bestseller.
A much sought-after speaker, Robin has presented to audiences across the country, sharing her thoughts on such diverse
topics as: marketing strategy, brand building, the advertising industry, women’s leadership and retaining top talent, among
many others. Robin also serves as an esteemed faculty member at New York University, where she is an adjunct professor
in The Steinhardt School of Culture, Education, and Human Development. She earned a BFA from Syracuse University and
an MBA from Baruch College.
To register, visit www.hrfloridaconference.org
Meet with the M asters
The Masters Series is a unique educational experience that provides comprehensive learning opportunities for everyone,
not just senior level professionals. These in-depth workshops are led by the best of the best and will enhance your
A New Paradigm for HR
Monday, August 30 – 1:15 pm – 3:30 pm
Ron C. Pilenzo, PhD, SPHR, RODC
The major threat facing HR today is the inability of HR to define itself in terms of what constitutes a true
profession and how to create the business partnership it strives to achieve. Ron will demonstrate how
to make a business case for moving the profession to the next level by using a building block approach
in analyzing the need for a new HR paradigm.
Ronald C. Pilenzo is President & CEO of The Global HR Consultancy, a management consulting firm
headquartered in Hobe Sound, Florida. A past President of SHRM, with over 50 years of experience
in the field of human resource management, business management and international relations, he
has been a keynote speaker, commentator, facilitator and panelist in the US and abroad, including the former USSR, the PRC,
Africa, Europe, South America and the Far East. He was awarded the World Federation of Personnel Management Association’s
(WFPMA) prestigious Georges Petitipas Award in 1990, as the person contributing the most to the profession of HR in the world.
He earned a BBA (cum laude) with a dual major in Economics and Industrial Relations and a MBA from the University of Detroit.
In 2005, Ron was awarded his Ph.D. in International Business from Kennedy-Western University.
The Leader of the Future
Tuesday, August 31 – 1:00 pm – 3:15 pm
Based on the more than nine years of intensive research that John Spence carried out to write two
books, as well as 16 years of personal experience working with some of the world’s top leaders in
business, government, higher education and the non-profit sector – this program will identify the key
characteristics of outstanding leaders in a clear, straightforward and practical manner and address the
critical elements of building a winning, high-performance culture.
At the age of just 26, John was named CEO of an international Rockefeller foundation, overseeing
projects in 20 countries and reporting directly to the Chairman of the Board, Winthrop P. Rockefeller
III. Two years later John was nominated as one of the top CEOs under the age of 40 in Florida. Inc. Magazine’s “Zinc Online”
recognized him as one of America’s up and coming young business leaders. For the past 14 years, John has presented
workshops, speeches and executive coaching to more than 300 organizations worldwide. He is also the author of “Excellence
by Design – the six key characteristics of outstanding leaders” and “Awesomely Simple – essential business strategies for turning
ideas into action” and has been a guest lecturer at over 90 colleges and universities across the United States including Harvard,
Rutgers, Brown, Stanford and the Wharton School of Business at the University of Pennsylvania.
Tomorrow’s HR Today: How to Transform HR to Deliver Value
Wednesday, September 1, 7:00 am – 9:15 am
Professor Ulrich and his colleagues have helped shape thinking on how to transform HR practices
so that they are aligned to customer needs and integrated around organization capabilities to build
this employee, customer, and investor results. This workshop will address the changing business
conditions and the implications for managing individual ability, organization capability, and leadership.
The required organization capabilities of the future and what leaders should know and do to respond to
future business realities will be highlighted. It will end with implications for the changing role of human
resource professionals and competencies they must demonstrate to be successful. The participants will
be able to utilize the learning and practice of this workshop to transform their HR departments.
Dave Ulrich is a Professor of Business at the University of Michigan and a partner at the RBL Group, a consulting firm focused on
helping organizations and leaders deliver value. He studies how organizations build capabilities of speed, learning, collaboration,
accountability, talent, and leadership through leveraging human resources. He has helped generate award winning databases
that assess alignment between strategies, human resource practices and HR competencies. He has published over 100 articles
and book chapters and 20 books.
To register, visit www.hrfloridaconference.org
Hotel Infor m ation
Rosen Shingle Creek
Rosen Shingle Creek is nestled on a 230-acre site along Shingle Creek just off Universal Boulevard, east of the
Orange County Convention Center North/South expansion and just 10 minutes away from the Orlando International
Airport. This ideal location is just a short distance to a variety of Orlando's best attractions, restaurants, shopping
and entertainment venues.
Guest rooms offer luxurious first-class settings that capture the hotel environment. Capitalizing on Rosen Shingle
Creek’s elevation, every single room offers a stunning view of the golf course and the area’s incomparable setting
— from the perfectly manicured fairways and greens to the picturesque creek, magnificent cypress trees, and lush
The HR Florida room rate is $130 plus tax and includes
self-parking. Reservations may be made online through
Entertainment Infor m ation
An Evening in Morocco
In Morocco, there is a strong tradition of hospitality, togetherness and enrichment. Much
like HR professionals, Moroccans are interested in sharing their lives and their talents.
That’s why we invite you to step into the magical world of our Morroccan street fest, where
anything can happen.
Come lounge in the oasis beneath one of our tents. Prepare to be dazzled by the upscale
street bazaar—complete with belly dancers, tattoo artists, fortune-tellers and more! And
don’t forget to grab a quick bite before settling in for an evening of fun-filled entertainment.
While Morocco is certainly known for its creative energy and cultural events, we
invite you to unwind and let loose in the spirit of a Mediterranean getaway. Music
will add to the friendly atmosphere created here. We’re proud to have one of
Florida’s premier DJs spinning
musical tracks and mixing
popular beats. Come dance the
night away, dressed however you feel
most comfortable. Let’s celebrate,
Moroccan style. (21 and over please)
To register, visit www.hrfloridaconference.org
A Special Thank You to Our
THE CURTISS GROUP
AAA Auto Club South Fowler White Boggs P.A. SeaWorld Parks and
Applicant Insight Entertainment
DBM, Inc. St. Petersburg Times &
Gehring Group/BenTek Tampabay.monster.com
Management, Inc. Pelican Dental Concepts Suddath Relocation Systems
Florida Intracity Patrol Publix Super Markets Ultimate Software
To sponsor, visit www.hrfloridaconference.org
R EG I S TR A TI O N HR Florida 2010 Conference & Expo August 30 – September 1, 2010
Mail registration form with check payable to HR Fax to 850-435-8352
www.hrfloridaconference.org Florida to: Shannon Lands, HR Florida Treasurer [Registration is not made
c/o Saltmarsh, Cleaveland & Gund, P.A. until both payment and
PREFERRED METHOD! P.O. Drawer 13207 completed form are
Pensacola, FL 32591-9985
Please print clearly. Use one form for each registrant.
First Name for Badge_________________________________ PHR SPHR GPHR Job Title:
Company_________________________________________________________ Telephone _______________________________________
Email (required for confirmation) ________________________________________________________________________________________
If Florida SHRM Chapter Member, provide Chapter name_________________________________________________________________
Conference Registration Rate Register Fees *One-Day rate is assumed for Tuesday (Does not include
evening event). Check if for Monday or Wednesday
Pre-Conference Workshops Regular Student** **Must be a full-time student and a member of a SHRM affiliated
Student or Regular Chapter to be eligible for student rate. (Not
Certification Preparation Class $195 $195 currently employed as HR practitioner.) Student rate excludes Tuesday
The Language of Profitability - The Basics $95 $30
What Has Happened to the Golden Rules of HR? $95 $30
Hack Your Work: Smart and Small HR $95 $30 Circle Check here if you require special meals or auxiliary aids
Influence Strategies for HR Professionals $95 $30 Session during the Conference. Description of special needs:
The Language of Profitability - The Next Level $95 $30
How HR Should Use Social Media to $95 $30
Meet Strategic Objectives
Full Registration 1 5 10
Regular Rate $535 $2425 $4800 7/1/10
Late Rate $595 $2775 $5500 8/15/10 Full registration fee includes all conference sessions (except pre-
Walk-In Rate $630 - - After 8/15/10 conference workshops) plus: expo hall admission; lunch, afternoon
One-Day Registration* 1 3 5 beverage break and evening reception on Monday; breakfast break,
Regular Rate $290 $720 $1125 7/1/10 lunch, afternoon beverage break, and one (1) ticket to the evening
Late Rate $330 $865 $1375 8/15/10 event on Tuesday; and breakfast break on Wednesday. Registration
Walk-In Rate $360 - - After 8/15/10 does not include hotel accommodations or any other fees. Additional
Student Registration** Tuesday evening tickets will be sold based on availability (over 21
Full Conference $145
One-Day Rate* $75
Conference attire - business casual for all venues.
SHRM Foundation Donation $1, $5, $10
HR Florida reserves the right to provide attendee contact information to
P A Y M E N T I N F O R M A TI O N qualified sponsors and exhibitors. HR Florida is not responsible for
TOTAL vendor marketing – all concerns must be made directly with the vendor.
Check enclosed DUE
MasterCard Visa American Express
Credit Card Number: Please Print Clearly D E M O G R A P H I C I N F O R M A T I O N - Please take a moment to complete the following. This
information is used to plan future HR Florida events.
Years in Profession: 1- 2 3-5 6 – 10 11 – 20 over 20 Student
Expiration Date ____________CSC code: ___________
Name as it appears on card: No. of Employees in Your Org: <100 100 – 499 500 – 999 1,000+
Gender: Male Female
Billing Street Address:
Age: <30 30 – 39 40 – 49 50 or older
HR Service/Programs Authority Level: Decision Maker Influencer None/NA
Billing Zip: ______________________________________
Authorized Signature: Additional Info: First Time Attendee Full Time Consultant SHRM Member
How did you hear about the HR Florida State Conference? (check only ONE)
Postcard/Brochure/Letter Mailing Local Chapter Co-worker/Friend Email
HR Florida Review Magazine Florida Trend Website
C AN C E L LA TI O N PO LI C Y
• Cancellations must be in writing.*
HO T E L I N F O R M AT I O N
• Cancellations will be assessed a $50 administrative fee if received prior Rosen Shingle Creek rate is $130/night including self-parking. Call the hotel directly at
to 7/8/2010 866-966-6338 and indicate you are with the HR Florida Conference or register online
• Cancellations received after 7/8/2010 are non-refundable. through www.hrfloridaconference.org.
• Registrations are transferable.*
*See General Info at www.hrfloridaconference.org for full details. Administrative Use Only:
Date: ____________EM ______________ Amt: $_________ Check #__________
HR Florida Tax ID Number: 31-1591245 For Additional Information: www.hrfloridaconference.org