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  • Slide objective: HP & Intel get the unique requirements and business lifecycles of midsize businessesThe midsize enterprise conference is such a great opportunity not only for HP to highlight what we’re doing and how we’re helping you do more with less, but to HEAR from you. Trust that we are listening, and this is what we’ve heard you tell us, which has directly influenced how we approach this segment and design our offerings to address your specific pain points.“My IT budgets are shrinking, but my user’s content keeps growing, and I need to upgrade my application base.” Your current business situation (still doing more with less): increasing competition , Merger and acquisition , Site consolidation , Business disruptions, Complexity, Budget cuts, Server sprawl, Data growthSpeaker’s note:In the face of increasing competition and economic downturn, many midsize businesses are experiencing significant changes. They are attempting to balance major budget cuts and the ability to gain competitiveness. Common events such as site consolidations and M&A’s often lead to consolidated branch offices where frontline employees are responsible for sales and customer services. These employees, who rely upon the consolidated infrastructure, must achieve higher levels of productivity,  and the IT staff, who manage the infrastructure, must reduce the operating costs with lower overhead and higher efficiency. HP’s designed its branch office consolidation solutions to address these concerns by removing remote management complexity, improving branch data protection  and supporting the increasing demand for data capacity in a cost-effective manner. Although many business risks exist,  IT does not have to be one of them. The current competitive environment leaves little room for operational disruptions that might cripple the processing of a sales order or a customer service request, or data losses or breaches that might lead to costly damage control.  HP’s designed its business risk mitigation solutions to diminish the risks of system downtime and data and network security so you can focus on moving things forward. These solutions were developed by leveraging the best-in-class technology across the broad HP portfolio and our deep partnerships with key ISV partners. One of the key enabling technologies is virtualization that addresses the issues of server sprawl and the associated increase in cost and complexity.  The HP Virtualization bundles, two of which are also the building blocks of the business risk mitigation solutions,  allow organizations to achieve the full potential of virtualization simply and affordably. Bundles range from entry configurations that deliver cost effective application high availability without external storage, to large metro clusters that keep applications online during site failures.
  • Today, everything is mobile, connected, interactive, immediate and fluid. 3 “mega” trends are shaping the next generation of businesses and gov’tsEvolving business models … driven when technology combines with “extreme” markets … such as demand for very low price points, new buying patterns, or “leap-frogging”, i.e. when emerging countries by-pass land lines for cell phones.Fundamental shifts in technology … Mobile, cloud and ubiquitous computing will shift expectations and role of IT … with new ways and new industries to deliver immediate services. Next decade … 2 trillion devices + 5 billion people connected to internet.Changing Workforce Social media, consumerization of IT, and changing demographics are changing how work gets done. Net Gen & Gen-X workers bring new ways to look at problems … they see tech. as merely a service-delivery platform. Replacing baby boomers (next 15 yrs.) and changing how enterprises work … facilitating instant connections to ideas and collaboration within and outside the enterprise.I’d like to take a moment to show you a video to introduce Instant-On Enterprise. Please Please roll Instant-On Enterprise Video
  • What does this mean for in terms of growth over the next 5 years? I think that represents what technology will be in the future. More people accessing the internet, with more devices, to more visual and interactive content. In the next five years, we will add a billion more people to the internet (total of 2.5B). We estimate 15 billion connected devices and visual data growth over 10 times in size increasing the data footprint across the internet to >1000Exabytes!This will create exciting new experiences. What those new experiences will mean for you as a consumer and employee is that everything you want your technology to do “just works.” The impact for leaders of the IT business and developers of those new services will be opportunities to deliver business capabilities around those “just works” experiences for users and customers.But that “Just works” experience with data and services will pose some daunting infrastructure challenges in terms of efficiency, security and resource capability that need to be addressed.
  • Storyline: To address these key challenges, the IT datacenter needs to continue to evolve – it’s really about evolving from discrete datacenters to today’s virtualized datacenters to an evolution to cloud computing. Cloud, especially public cloud, has been getting a lot of attention. However, the largest cloud sub-segment growth over the next several years is expected in private cloud. The main reason is there are many moving parts to cloud implementation, and IT shops are starting at different points on this continuum with regards to infrastructure and internal expertise. Also, most medium to large IT shops won’t go completely to a public cloud only model, as they want to maintain control of critical business processes and data.Discrete DatacenterFew years ago datacenters used to have independent silo’s of Compute, storage, and multiple networks. Over these years IT has been consolidating servers over discrete and independent networks. Ethernet, Infiniband, and Fibre Channel networks were all prevalent in the discrete data center. The key challenge of discrete data center has been lack of flexibility.Virtualized DatacenterAs virtualization is taking hold in the datacenter. We are seeing that the silo of compute, network, and storage are broken. Virtualization is enabling high level of agility and riving lower costs as we get rid of proprietary interfaces and proprietary solutions. And improving each to deliver on demand scalable performance so that as the application needs grow the infrastructure can respond. In each of these areas Intel is delivering critical building blocks that are companions to the Xeon 5600. In the Intel Xeon 5500 platform, we have enhanced the compute virtualization capabilities of the processor with Extended Page Tables, along with enhanced IO virtualization capabilities which allow the use of native drivers by directly assigning network resources to each virtual machine (VT-d and VT-c).Our 10Gb Ethernet solution we have leads in virtualization on the network, and we are leading the next phase toward unifying the data center storage and network fabrics with support for both Fibre Channel or iSCSI technologies over Ethernet. Intel’s Intelligent Power Management technology, Demand Based Switching and emerging technologies such a Node Manager are providing a host of capabilities for end-users to deliver fine grained power management within their virtual environment. Cloud computing is an evolution of IT that delivers IT resources in a flexible, pay as you go model. From an end user perspective, cloud-based services need to provide the illusion of infinite resources, sense of ownership and security and dictate a pay-as-you model. Both internal (behind corporate firewall) and external (via public internet) clouds offer the potential for highly flexible computing and storage resources, provisioned on demand, at theoretically lower cost than buying, provisioning, and maintaining more fixed equivalent capacity. The core element that makes something a “cloud” is the architecture of the underlying compute, network and storage in the datacenter.  From a Network perspective the Cloud Datacenter needs a Simplified Network: We had server sprawl, now we have vm sprawl. We increased server utilization through virtualization but have driven network bandwidth through the roof in complexity creating the next bottleneck in the system. IDC estimates that it costs roughly as much to manage a virtual server as a physical one. Business Drivers for Cloud: Cloud is not HYPE for us – we see core business value in using and maximizing the cloud. Benefits align with the key elements of our Data Center Strategy an the needs of our business (agility, efficiency, security and availability). Cloud Computing and the usage models it brings is forcing us to change the way we inside Intel IT look at our architecture: from the client technology to the data center infrastructure and the way in which we deliver services to our business partners and developers.
  • For 22nm - more integration, better transistors. Revolutionary process technology. This advancement extends Intel’s lead over competitors. It’s one of the biggest breakthrough in microprocessor design in decades.22nm 3-D transistors deliver unprecedented performance improvement and power reduction 2x transistor density drives low power performance and greater integrationEnhanced media and graphics performance with processor graphicsEfficient performance for thin and light form factorsLower voltage operation with lower leakageIntegrated hardware + software securitySuperior power draw
  • *Source: Based on HP internal estimatesASSUMPTIONSCost/kwhr = 0.10 (Note that power figures should translate directly into Euros as EU-EnergyStar uses €0.10 as the average rate for EU.)License Cost = $800/yr RHEL per serverPerformance data based on results at 30% load on G4 or G5 systems and a 60% load on G6 systemsDL380 G6 cost = $3500
  • Hopefully you’re already thinking of a customer, if not, here are the 2 primary virt. sales strategies that may help you narrow it downContainment is for customers with a current project in mindConsolidation is for any customer (regardless of weather or not they have a project going)IT and Business Benefits:Infrastructure refresh can realize cost reductions in less than one yearReduce complexity and server sprawlOptimize assets to utilize compute powerNear-native performance for virtual machinesShrink energy burdenFree up data center floor space
  • Hopefully you’re already thinking of a customer, if not, here are the 2 primary virt. sales strategies that may help you narrow it downContainment is for customers with a current project in mindConsolidation is for any customer (regardless of weather or not they have a project going)IT and Business Benefits:Improved operating expenditure efficiency via dynamic resource poolsImproved responsiveness to business demands for compute capabilityVirtualized high availability can reduce dependence on complex cluster solutionsSeamless data accessVery fast migration of virtual machines
  • Three ways Intel technology helps with increasing security, particularly in virtualized environments (and the cloud) is to: isolate, enforce, and encrypt. Intel® VT provides isolation of virtual machines not readily available in a non-virtual implementation. Intel® TXT locks down the virtualization configuration so that it can only be changed by entering into the TXT driven secure mode. It’s kind of an additional armor around the protections promised by virtualization isolation.Intel TXT is a multi-faceted protection technology, but the main protection is around measuring the launch environment, whether it’s the virtualization hypervisor or a bare-metal operating system. Launch-time is an unprotected flank which now can be protect to ensure the foundation of your multi-tenancy has not been tampered with. Additionally, security policies based on “trusted” platform or virtualized pool status can then be set to allow/restrict sensitive VMs or data to move to “trusted” or “untrusted” platforms.AES-NI speeds up encryption algorithms. This allows IT departments to deploy encryption of data not feasible before due to performance concerns. This could be the use of AES-NI optimized SSL and IPsec for protecting data in transit, or full-disk encryption or database encryption to protect data at rest. The foundation of enhanced cloud security will be build around the ability to deliver secure multi-tenancy, better protect data and enable compliance and control accessWe tend to look at it under the terms Isolate, Encrypt, Enforce and Connect. Let’s briefly look at each in turnIsolate: A key premise for virtualized environments is that each virtual machine believes it is a real machine, and has control over its physical and logical resources—and as such it is “protected” from other systems/VMs. But the reality is that VMs are existing on shared resources and that software layers are responsible for arbitrating access to these shares resources and protecting the contents of one VM from another. With emerging attacks such as virtual rootkits and other VM escape methods and more scrutiny driven by the desire to move more critical workloads to the cloud, software-only approaches fall short. Intel VT and Intel TXT provide additional hardening to isolate workloads and system execution from launch through runtime, and helping to reduce overall attack surfaces of these shared environments.Encrypt: Whenever physical control of data is reduced (such as putting data on laptops or storing in cloud), encryption is essential as the last line of defense to protect from misuse. For the cloud and other shared infrastructures, one wants to have encryption in place to protect data as it is moved to the cloud or between clouds and while in storage. Intel AES-NI provides performance benefits to make high-volume encryption faster and more efficient for these data transport and storage workloads. AES-NI also provides strengthening again side-channel attacks, which is an increasingly critical function in shared compute resources models.Enforce: Knowing the computing environment is difficult in a cloud implementation—the resources are abstracted away and may exist anywhere. But when considering deployment of critical workloads to the cloud, one often MUST have more knowledge of the environment—due to policy or regulatory conditions. Intel TXT helps provide assurances of platform integrity through the enforcement of platform trust—that a “known good” software environment is in control of the platform. With this knowledge, IT managers can establish and enforce policies such that critical workloads or sensitive data can only be deployed onto trusted platforms as a way to provide best protection of these apps.Connect: Controlling access to cloud resources is vital. Establishing user and system identity is critical to provide relevant information needed for the decisions about allowing or disallowing access. The Intel Expressway Cloud Access 360 product from Intel’s Software and Solutions Group helps fill this need. It provides a foundation for access control, authentication and audit that will be an essential part of the governance model as more critical andf higher-value applications move to cloud infrastructures and as businesses begin to accelerate the federation of clouds in public-public, hybrid cloud or and client-aware cloud models to meet their needs for scale, performance, uptime and other attributes.
  • Our data footprint on the internet is growing with every digital action we take online. Knowing the size of the internet’s data footprint is impossible. The only good proxy is to look at how much traffic that footprint generates. The growth is staggering. Since the invention of the Internet through 2009, the data footprints that crossed the Internet totaled 150 Exabytes. Almost half that number came after the year 2000, as the ‘net became about multi-media. This year, our data footprints that cross the ‘net will grow over twice in size, adding 175 Exabytes; takes the total amount of traffic crossing the Internet to over 325 Exabytes. It begs the question: “What’s behind this? “
  • Kirk speaking points:Lead with Cloud definitionAgility, EfficiencyWhat can we/the industry achieve by making clouds more simple, efficiency, secure and open? Save 45 GW (1 billion watts) power/ by driving Intel power efficiency trend across the cloud for next 5 years Cut $25B in annual “excess” spending by 2015 making deployment of clouds simpler Avoid >$100B in lost services revenue by making clouds more secure and easier to adopt/deploy Sources: Saves 45 GW power which equals 45 coal plants avoidedPower savings calculated based on projected performance improvements from Intel roadmap while keeping power / system flat.  Moore’s Law drives ~2x perf / 18 months.  At 5 years, that equals 10X.   We assume that compared to 2010, we’re saving 9X (i.e, the 10x less the 1X for what you’ll need).  It assumes we keep power per system constant at 200W.   We assume we’ll need 16M servers in 2015 (based on market model) – that means we save 16M x 9X x 200W (average system power) x 1.6 PUE = ~45GW.    The estimated power/coal plant is 1Gw 45GW = ~ 45 coal plants needed which equates to approximately 30 million homes according to the EPA website:  http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant Cut $25B in annual “excess” by 2015 making deployment of clouds simplerProjects out $142B in annual Bain spending estimates on infrastructure and assumes we can reduce by 15% by 2015.  Extrapolating on 2013 yearly estimate of $142B, assumes 15% reduction.2013: $142B spend in infrastructure / support that doesn’t add value but is “overhead” of deployment (source: Bain) Open:  Industry could miss out on $95B of cloud services revenue due to customers on sidelines for cloud due to concerns over lock-in now thru 2015Takes IDCs services forecast of $40B and calculates over the ’10-’15 horizon and cuts growth rate by half – Intel projection.  $40B IDC projects by 2014 (grossed up to 2015) from July, ‘10 report.
  • Cloud computing offers the potential to provide true flexibility, agility, improved efficiencies, and lower costs in delivery of IT services, among other benefits. To help IT evolve to realize cloud’s true potential, Intel believes the cloud of 2015 will look dramatically different from today’s computing infrastructure. The Cloud will beAutomated: Dynamically allocate resources to agreed upon services levels and automatically optimize for maximum resource utilization and power efficiency. This includes automation of provisioning, resource monitoring, reporting of consumption for bill back and workload balancing.Federated: data and services will seamlessly and securely scale beyond borders to span public and private clouds when desired. Federation allows you to move your workload from one service provider to another, burst between your internal private cloud and public cloud providers if additional capacity is needed and more easily share information across vendors, partners or clients.Client aware: the data center will provide secure access and optimal experience across a range of devices to take advantage of the capabilities of the device in hand. Today many internet services are “dumbed down” to the lowest common denominator – even if the user is accessing the service via a powerful desk top computer. Or the opposite can be true where services are difficult to read/use if you access them from a device that isn’t a personal computer (e.g. have you ever tried to track a flight on your blackberry?). In a client aware environment, the capabilities of both the server and the client will be exposed to the cloud service. The cloud service will then be able to adapt based upon that information and deliver optimal service based on the device at hand – fully utilizing the power of the client/server when available.Why would a company care about client capabilities?  A:    The bottom line is money and flexibility.  Taking advantage of client based performance means that users may be less likely to experience performance degradation when transitioning to a cloud.  In cases where servers supporting a particular application are heavily subscribed, companies can take advantage of client side processing to improve resource utilization.  There can also be network related benefits. Where the proliferation of mobile devices and growth of rich content are impacting wireless network capacity, the ability to run applications on the end point can help reduce network traffic, alleviate performance impacting bottle necks.  Finally, robust clients give companies the flexibility to run both conventional and cloud based applications and enable users to remain productive whether working in an online or offline mode.  Some of these attribute exist today, but many are not fully developed, complete software capabilities do not exist and standards are missing that will enable businesses to achieve the full realization and potential of the cloud
  • Slide objective: The latest technology advancements with HP and Intel with Intel Xeon inside.Why does Intel inside matter? Intel Xeon based ProLiant servers are the foundation of all mid-market solutions (BOC, BRM, UCC) Fast ROI on Intel based servers makes these solutions cost effective HP builds the infrastructure solutions (we’ve just talked about) …. our partnership with Intel makes them EVEN more energy efficientHP offers the broadest line up of Intel-based platforms which utilize the new Intel® Xeon® processor series. The Intel Xeon processors give you a tremendous step forward in technology and the ProLiant servers take full advantage of these advancements delivering double the performance of existing quad-core servers. ExampleThe HP ProLiant DL380, the world's largest selling server, delivers on its history of design excellence with enterprise-class uptime and manageability, proven 2-way Intel Xeon performance, and 2U density for a variety of rack deployments and applications. What's newDual-Core Intel Xeon version of HP ProLiant DL380 models, for improved server responsiveness, enhanced multi-tasking capabilities and up to 50% improved performance for your most demanding applications and virtualization projects. Ideal environmentEnvironments of all types and sizes The unmatched flexibility of the DL380 has made it the best selling server in the world - sold to businesses of all sizes for a vast array of applications. Large internal storage capacity for everything from web apps to databases.Easily connected to storage networks and easily managed from wherever you are. Space-constrained corporate data centers and service providers The DL380 packs the storage, memory, and I/O you need into only 2U of rack space Availability features like hot plug redundant power, online spare memory, and hot plug/redundant fans keep environments up and running and users productive Sophisticated SMB locations The DL380 is not just for enterprises. Small and medium businesses with rack environments that can benefit from remote server management or network backup should consider the DL380. Note: Supporting boardroom sessions from Intel “Assessing the business case for server refresh with HP and Intel” and “Intel Intelligent Servers - cores, compute capabilities and costs”.
  • Slide objective: thank you, stop by showcase, let’s talk and we’re here to listenWe are pleased to be here with you once again as the World Premier sponsor of MES and I’m personally very pleased to be here and looking forward the opportunity to demonstrate HP’s commitment to your success. Additionally, we have a team of specialists from HP that want to speak with you to better understand the unique requirements. We’re here to listen. (ask the team to stand up in the audience)Please stop any one of us in the boardrooms, between breaks and at the showcase tonight and tomorrow evening to tell us about your experiences (good or bad) with HP, and ask for more information about HP’s products and solutions designed specifically with your unique requirements in mind.The opportunities that lie ahead are exciting. We’re in this together. You drive the recovery as you create and deliver your products and services, as you connect with your customers and communities, and you do more than you ever thought possible.Thank you. Have a great event!(optional: mention you are personally available throughout the conference as well as afterwards. Please stop me at any time and I’ll provide you my business card…)
  • Transcript

    • 1. ©2011 Hewlett-Packard Development Company, L.P.
      The information contained herein is subject to change without notice
      Michael Swain
      HP America’s Enterprise Business Sales Mgr
      Intel Sales and Marketing
      September 2011
      Helping mid-sized businesses deliver business value
      2011 Solution Advantages with
      Intel Intelligent Servers
      innovate
    • 2. Legal disclaimer
      2
      • Intel may make changes to specifications and product descriptions at any time, without notice.
      • 3. Performance tests and ratings are measured using specific computer systems and/or components and reflect the approximate performance of Intel products as measured by those tests.  Any difference in system hardware or software design or configuration may affect actual performance.  Buyers should consult other sources of information to evaluate the performance of systems or components they are considering purchasing.  For more information on performance tests and on the performance of Intel products, visit Intel Performance Benchmark Limitations
      • 4. Intel does not control or audit the design or implementation of third party benchmarks or Web sites referenced in this document. Intel encourages all of its customers to visit the referenced Web sites or others where similar performance benchmarks are reported and confirm whether the referenced benchmarks are accurate and reflect performance of systems available for purchase.
      • 5. Intel processor numbers are not a measure of performance. Processor numbers differentiate features within each processor family, not across different processor families. See www.intel.com/products/processor_number for details.
      • 6. Intel, processors, chipsets, and desktop boards may contain design defects or errors known as errata, which may cause the product to deviate from published specifications. Current characterized errata are available on request.
      • 7. Intel Virtualization Technology requires a computer system with a processor, chipset, BIOS, virtual machine monitor (VMM) and applications enabled for virtualization technology. Functionality, performance or other virtualization technology benefits will vary depending on hardware and software configurations. Virtualization technology-enabled BIOS and VMM applications are currently in development.
      • 8. 64-bit computing on Intel architecture requires a computer system with a processor, chipset, BIOS, operating system, device drivers and applications enabled for Intel® 64 architecture. Performance will vary depending on your hardware and software configurations. Consult with your system vendor for more information.
      • 9. Lead-free: 45nm product is manufactured on a lead-free process.  Lead is below 1000 PPM per EU RoHS directive (2002/95/EC, Annex A).  Some EU RoHS exemptions for lead may apply to other components used in the product package.
      • 10. Halogen-free: Applies only to halogenated flame retardants and PVC in components.  Halogens are below 900 PPM bromine and 900 PPM chlorine.
      • 11. Intel, Intel Xeon, Intel Core microarchitecture, and the Intel logo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
      • 12. © 2009 Standard Performance Evaluation Corporation (SPEC) logo is reprinted with permission
    • 3 MEGA focuses for mid-size enterprises
      3
      Enabling innovation
      Energy conservation
      Business continuity
    • 13. The 3 global
      Mega trends
      1
      2
      3
      TECHNOLOGY ADVANCEMENTS
      EVOLVING BUSINESS MODELS
      CHANGING WORKFORCE
      4
    • 14. By 2015…
      More users
      More devices
      More data
      >1,000 ExabytesInternet Traffic
      >1 Billion More
      Netizen’s
      15 Billion
      Connected Devices
      1. IDC “Server Workloads Forecast” 2009. 2.IDC “The Internet Reaches Late Adolescence” Dec 2009, extrapolation by Intel for 2015 2.ECG “Worldwide Device Estimates Year 2020 - Intel One Smart Network Work” forecast 3. Source: http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html extrapolated to 2015
      5
    • 15. As a result, the datacenter is evolving
      Cloud Datacenter
      Virtualized Datacenter
      Cloud
      Infrastructure
      VM
      VM
      VM
      VM
      Security
      Discrete Datacenter
      Network
      Storage
      Compute
      Mgmt
      Datacenter Facilities (e.g. cooling, power)
      Management
      Unified Network
      Compute
      Network
      Storage
      Efficient and secure
      Open architecture
      Simplified network
      Storage Arrays
      Servers
      Flexible management
      10G Unified Network
      Consolidation
      Discrete networks
      6
    • 16. 7
      Are you taking ACTION?
      Do you have legacy platforms in your datacenter?
      How many of you have ongoing virtualization programs in place?
      Cloud an option today? Future?
    • 17. The impact of old age
      8
      Rising client TCO
      Older power hungry servers
      Power in Watts vs. Server Age
      1500
      400
      Mobile
      375
      Desktop
      1000
      350
      Refresh!!
      Virtualize!!
      Manage!!
      Outsource to the Cloud!!
      325
      500
      Old technology costs you money
      What are your options??
      300
      0
      <2 Years
      2 Years
      4 Years
      Year 1
      Year 2
      Year 3
      Year 4
      Year 5
    • 18. Energy-efficient performance built on Moore’s Law
      Lower Transistor Leakage
      14nm*
      32nm
      45nm
      65nm
      22nm
      1x
      0.1x
      Higher Transistor Performance (Switching Speed)
      0.01x
      0.001x
      22 nm Benefits Smallest Handhelds to Powerful Cloud-based Servers
      9
      Source: Intel
      Source: Intel
      * Projected
    • 19. Server refresh: Xeon 5600
      10
      G7 savings vs. G5
      G7 savings vs. G4
      New HP ProLiant G7
      Lower Operating Costs $1,656/yrPower/Cooling Savings
      Lower Operating Costs$8,613/yrPower/Cooling Savings
      Featuring
      Intel® Xeon® Processor 5600 Series
      Lower Software Costs$4,000/yrOS licensing Savings
      Lower Software Costs $15,200/yr OS licensing Savings
      200520 G4 servers(single-core) 5100 W W
      20076 G5 servers(dual-core) 1122 W
      20101 G7 server (quad-core)177 W
      Rapid Payback2 monthROI from G4
      Rapid Payback8 monthROI from G5
    • 20. Consolidate up to 197 G4 servers on a single server
      Breakthrough efficiencies: Xeon 7500
      11
      ®
      Savings by consolidating G4 servers on to…
      Savings
      OS licensing
      Power/cooling
      :
      91
      1
      Up to $38,940/yr
      Up to $72,800/yr
      Payback
      in as little as
      60 days
      DL580 G7
      G4
      :
      197
      1
      Up to $82,374/yr
      Up to $313,600/yr
      G4
      DL980 G7
    • 21. Savings scenario
      DL380 G7
      The HP / Intel solution consolidates servers, storage and networking infrastructure to safely achieve higher utilization
      Capital Costs
      1
      Operating Costs
      2
    • 22. Virtualization 1.0: Consolidation
      13
      App
      App
      App
      OS
      OS
      OS
      Test
      Production
      VMM
      VMM
      VMM
      App
      App
      HW
      HW
      HW
      OS
      OS
      VMM
      HW
      VMM
      HW
      App
      App
      App
      OS
      OS
      OS
      Consolidation use models require
      Multi-core, memory capacity, performance, and capability
      Test and Development
      Server Consolidation
      Intel® architecture is built for server consolidation
      1 Best published VMmark results as of 10/19/09 except Xeon® 5500 processor scores, which are Intel Measurements May 2009. Intel Xeon® processors 5600 VMmark performance: Intel Xeon processors X5680 (12 M Cache, 3.33 GHz, 6.40 GT/s Intel® QPI), 96 GB memory (12x 8 GB DDR3-800 Reg ECC DIMMs), VMware ESX* V4.0 Update 1. Performance measured at 32.25@ 26 tiles.
    • 23. Virtualization 2.0: Flexible resource management
      14
      App
      App
      App
      App
      OS
      OS
      OS
      OS
      VMM
      VMM
      HW
      HW
      Dynamic use models require
      Architectural consistency, HW/SW compatibility, I/O optimization
      Rapid Provisioning,
      High Availability/ Disaster Recovery
      HW and SWcompatibility
      Dynamic Load Balancing
      Intel® architecture is built for dynamic virtualization
      1Source: IDC Q1’08 Quarterly Server Tracker: 8 Out of 10 servers sold are based on Intel® architecture.
      2For notes and disclaimers on the 2x throughput, see the linked slide at end of this presentation.
    • 24. Establishing the foundation for more secure IT services
      Intel virtualization & security technologies
      15
      ®
      Encrypt
      Isolate
      Intel® AES-NIdelivers built-in encryption acceleration for better data protection
      Intel® VT andIntel® TXTprotect VM isolation and provide a more secure platform launch
      VM1
      VM2
      VM1
      VM1
      VM2
      Enforce
      VMM
      Intel® TXT
      establishes “trusted” status to enable migration based on security policy
      VMM
      ??
      Intel® TXT ensures platform launch with known configuration
      Intel TXT: How it Works
      Intel® TXT Enabling Status
      Intel® TXT Platform Req’ts
    • 25. Saving time and money with Intel vPro manageability
      Quantified real-world benefits
      16
      Significant reductions in service delivery cost
      Substantial customer power cost savings
      * For MSPs with management consoles supporting SOL/IDEr
      * Other names and brands may be claimed as the property of others.   Copyright © 2010, Intel Corporation.
    • 26. 150,000,000,000,000,000,000Bytes*
      245,000,000,000,000,000,000 Bytes*
      Source:
      http://www.cisco.com/assets/cdc_content_elements/networking_solutions/service_provider/visual_networking_ip_traffic_chart.html
      http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-481360_ns827_Networking_Solutions_White_Paper.html extrapolated to 2015
      Quiz: Total data crossing the internet
      17
      Through 2009
      In 2010 alone
    • 27. Cloud computing can once again transform the economics of computing & services
      Accelerate $100B of Industry Services Through 2015
      Save $25B of IT Spend in 2015
      Save 45 Giga Watts in 2015
      Sources:
      Save 45GW:
      http://www.epa.gov/RDEE/energy-resources/refs.html#coalplant
      and internal analysis
      Save $25B of IT spend: Bain
      Acelerate $100B of industry services through 2015: IDC and internal analysis
      18
    • 28. Cloud 2015 Vision
      19
      AUTOMATEDIT can focus more on innovation and less on management
      FEDERATEDShare data securely across public and private clouds
      CLIENT AWARE
      Optimizing services based on device capability
      Embedded
      Smartphones
      Netbooks
      Personal Devices
      Desktops
      Laptops
      Smart TVs
      Open & Interoperable Solutions Essential
    • 29. Key takeaway: HP and Intel have tools & best practices to help you on your IT journey!
      20
      Refresh savings estimator
      Server sizing tool
      Tools, Cloud best practices & more available at Intel.com/IT
    • 30. Delivering converged infrastructure TODAY!
      Why does Intel inside matter?
      21
      Xeon® 5600(Westmere)
      Xeon® 7500(Nehalem-EX)
      ®
      Intel Xeon based ProLiant Servers are the foundation for mid-market solutions
      • Public and Private Cloud
      • 31. Branch Office Consolidation
      • 32. Business Risk Mitigation
      • 33. Unified Communications and Collaboration
      Powerful, energy efficient and secure!
    • 34. Thank you
      22
      Please stop by Showcase #201 and pick up your FREE thank you gift
      Thank you for recognizing HP and Intel’s commitment to you
      MES East 11 Best Midmarket Solutions - Hardware
      MES East 10 Best of Show
      MES East 10 Best Midmarket Solutions - Hardware
      MES West 09 Best Midmarket Solution – Hardware
      MES East 09 Best Execution of a Midmarket Solution
      MES West 08 Best of Show
      MES East 08 Best Presentation
      MES West 07 Best of Show
      MES East 07 Best of show
    • 35. THANK YOU

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