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HP at MES West - DL980
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  • Slide objective: HP gets the unique requirements and business lifecycles of midsize businessesThe midsize enterprise conference is such a great opportunity not only for HP to highlight what we’re doing and how we’re helping you do more with less, but to HEAR from you. Trust that we are listening, and this is what we’ve heard you tell us, which has directly influenced how we approach this segment and design our offerings to address your specific pain points.“My IT budgets are shrinking, but my user’s content keeps growing, and I need to upgrade my application base.” Your current business situation (still doing more with less): increasing competition , Merger and acquisition , Site consolidation , Business disruptions, Complexity, Budget cuts, Server sprawl, Data growthSpeaker’s note:In the face of increasing competition and economic downturn, many midsize businesses are experiencing significant changes. They are attempting to balance major budget cuts and the ability to gain competitiveness. Common events such as site consolidations and M&A’s often lead to consolidated branch offices where frontline employees are responsible for sales and customer services. These employees, who rely upon the consolidated infrastructure, must achieve higher levels of productivity,  and the IT staff, who manage the infrastructure, must reduce the operating costs with lower overhead and higher efficiency. HP’s designed its branch office consolidation solutions to address these concerns by removing remote management complexity, improving branch data protection  and supporting the increasing demand for data capacity in a cost-effective manner. Although many business risks exist,  IT does not have to be one of them. The current competitive environment leaves little room for operational disruptions that might cripple the processing of a sales order or a customer service request, or data losses or breaches that might lead to costly damage control.  HP’s designed its business risk mitigation solutions to diminish the risks of system downtime and data and network security so you can focus on moving things forward. These solutions were developed by leveraging the best-in-class technology across the broad HP portfolio and our deep partnerships with key ISV partners. One of the key enabling technologies is virtualization that addresses the issues of server sprawl and the associated increase in cost and complexity.  The HP Virtualization bundles, two of which are also the building blocks of the business risk mitigation solutions,  allow organizations to achieve the full potential of virtualization simply and affordably. Bundles range from entry configurations that deliver cost effective application high availability without external storage, to large metro clusters that keep applications online during site failures.
  • Total Americas x86 Highlights (CQ2) IDC recently released the final results for CQ2 x86 server market share. ISS delivered an outstanding quarter: HP maintained the #1 revenue share position in all regions, and regained the #1 unit share position in the Americas. On the other hand, Cisco’s revenue share basically fell flat QoQ with a mere .1 ppt uptick, and their blade server revenue declined 1.8 pptsQoQ. HP maintained the #1 Americas revenue share position at 37.2%, up 1.4 pptsYoY and up 3.4 pptsQoQ, HP is the only Top 3 Vendor to gain YoY and QoQ.Dell revenue share position at 26.2%, down 3.2 pptsYoY, and down 4.3 pptsQoQIBM revenue share position at 13.8%, down 1.1 pptsYoY and down 1.1 pptsQoQCisco revenue share position at 4.0%, up 2.5 pts YoY, but only up 0.1 pts QoQ, Cisco didn’t gain ground this quarter, basically flat QoQHP’s lead vs. #2 Dell is now 11.0 ppts (vs 1Q11 lead 3.3 ppts) HP regained the #1 Americas unit share position with 33.9% of the market, up 5.4 pptsYoY and up 2.7 pptsQoQ.  HP is the only Top 3 Vendor to gain YoY and QoQ.Dell unit share position at 32.0%, down 5.7 pptsYoY, and down 4.9 pptsQoQIBM unit share position at 10.8%, down 2.3 pptsYoY, but up 0.7 pptsQoQCisco unit share position at 2.6%, up 1.7 pptsYoY, and up 0.5 pptsQoQ HP maintained the #1  Americas revenue share position in Blades at 53%, down 1.3 pptsYoY but up 5.5 pptsQoQIBM blades revenue share position at 18%, down 7.6 pptsYoY, and down 2.5 pptsQoQCisco blades revenue share position at 15.7%, up 8.3 pptsYoY, but down 1.8 pptsQoQDell blades revenue share position at 10.5%, up .5 pptsYoY, but down 1.3 pptsQoQ HP maintained the #1  Americas unit share position in Blades at 52.1%, down 0.9 pptsYoY but up 4.6 pptsQoQIBM blades unit share position at 19.9%, down 6.4 pptsYoY, and down 3.1 pptsQoQCisco blades unit share position at 12.8%, up 8.2 pptsYoY, and up 0.8 pptsQoQDell blades unit share position at 12.8%, down .5 pptsYoY, but down 2.3 pptsQoQ HP continues to lead in revenue in the US, Canada and Latin America.  HP US revenue share at 37.3%, up 1.8 pptsYoY and up 4.7 pptsQoQHP Canada revenue share at 38.5%, up 0.9 pptsYoY but down 3.1 pptsQoQHP Latin America revenue share at 36.2%, down 2.5 pptsYoY and down 3.6 pptsQoQ
  • Key points:Data intensive workloads, including business processing and decision support, are placing today’s enterprise application environments under tremendous stress. Problems include inadequate  scaling of compute capabilities to effectively handle complex/demanding workloads and exponential data growthInsufficient reliability to handle large single system databases and high density virtualization Increased management complexity and operating cost due to server sprawl and the burden of legacy systems Why resiliency – Maximizing uptime is a key requirement especially of servers supporting large databases and virtualization workloads. Downtime results in loss to revenue, company reputation and to employee productivity. So the ability to ensure availability and avoid downtime is a clear economic benefit Why scalability - customers need a solution that can accommodate significant growth efficiently and effectively over the life of their database infrastructure. By scaling up, you can provide more efficient capacity expansion for a greater variety of applications without increasing complexity. Scaling up is much more efficient since interconnect inside a system has far higher bandwidth, far lower latency than interconnect that spans multiple systems. It is also much less complex to manage since you are dealing with a single OS image rather than multiple OS images. Eg. Imagine OS patch management with 10 separate servers versus a single server. Lastly, scale-up deployments are typically easier to implement since no additional programming in necessary which is often required with scale out clusters. Why efficiency - Another common problem are IT resources that are underutilized, consume too much space, cost too much to power, cool and maintain. Our customers are demanding the “efficiency opportunities “ to free up and redirect operational dollars into business innovations that will strengthen their competitive advantage.Additional information:Enterprise workloads include business processing, decision support, collaborative work applications, IT and web infrastructure, application development, industrial R&DScale-up for database workloads - by scaling up, you can provide more efficient capacity expansion for a variety of applications without increasing complexity. Certain write-intensive workloads, such as billing, and compute-intensive workloads, such as demand planning, are better suited to a scale-up approach. Using larger multiprocessor servers as the building block for scaling-out can be a far better approach to meeting the application and workload requirements. In general, if the application is write-intensive or dynamic, or if the workload is non-partitionable then a scale-up deployment is recommended.Scale-up for enterprise consolidations – scale-up servers are a good choice to support consolidations of resource intensive database workloads and business applications. Up to this point during the first wave of virtualizations  consolidations have been limited to vm support of smaller applications that had been deployed on 1P servers. Consolidation of more resource intensive workloads has been limited due to both the power of the servers to drive these virtualization environments as well as the capacity limitations in terms of memory and core support of virtual machines. The capacity limitations of hypervisors are increasing enabling the support of applications that require more memory and processing cores which is driving the need for new more powerful scale-up servers.Scale-up for High performance computing - to meet the ever-increasing performance demands of HPC applications, HP scale-up servers s are an an excellent fit for applications requiring large, globally addressable memory, or for applications with regular memory access that capitalize on large caches and/or large numbers of registers. Variable workloads such as research are typically more easily accommodated by a symmetric multiprocessing architecture since they are easier to program, especially by non-computer scientists. The target workloads for the DL980 are database, large-scale, OLTP an decision support, consolidation/virtualization and CPU and memory intensive applications and then competitive attack. Large databases -Windows and Linux environments supporting large database instances of decision support or OLTP applications. and need a server highly resourced with processors, memory and IO capacity. We’ve talking Oracle, SQL Server, Sybase and even DB2. As you know, data is exploding – the IDC stats are that data is growing at 80% per annum and is accelerating. Target a DL980 for a decision support or data warehouse greater than 5 TBs in size and supporting 400 users for an online transaction processing application supporting a DB of 1 TB or larger, supporting over 2000 users So our customers need a highly resourced server like to DL980 to support these very large databases and their supporting applications. Up to this point consolidations have generally been limited to the support of smaller workloads. Today, the breakthrough we are seeing with a server like the DL980 is the ability to consolidate more resource intensive tier 1 applications. Adds a new dimension to the virtualization portfolio. Look at consolidating larger workloads heavier VMs. The traditional guidance has been 1 DB per server now we see the possibility of consolidating multiple data bases on a scale-up x86 server. Target to consolidate resource intensive workloads that require > 4 vCPUs, > 16GB of memory, high I/O rates. The Databases (Oracle DB, SQL Server, Sybase, DB2) and applications like SAP ERP, CRM application and and Share Point. Note that DB consolidation can occur under a single OS instance such as deploying for example multiple SQL Server DB on a DL980 running a single instance of Windows Server 2008. Virtualization environments like VMware, Hyper-V, Red Hat Virtualization, Oracle VM can be used to consolidate both DB and application workloads. Note that for MS Exchange, a eight socket server (such as our DL980) is not a good fit for Exchange without virtualizing due to the scale up limitation of the MS Exchange database.  On the scientific side of the house, computational work either in gov’t labs or private industry are driving high performance computing which are CPU and memory intensive -this was the domain of proprietary RISC architectures and now the DL980, an industry standard server can meet these requirements at a very compelling P/P curveAnd then as you know of the trend over the past several years of customers have been moving some applications to industry standard servers running Linux or Windows. The DL980 is a great way to penetrate these accounts for these applications and then to potentially target and to upsell them to Integrity servers for those applications requiring the highest levels of reliability and availability.
  • Notes---------Key points:Introducing the industry’s most comprehensive portfolio of scale-up ProLiant servers. Maximize application uptime with a 200% boost (when compared to DL785 in comparably performing configuration) in server availability with self-healing resiliency Reduce the datacenter footprint and cost made possible through performance gains achieved by balanced scalingAt 1/8th cost of Price per Query (QPC-h) benchmark compared to the competition, the DL980 offersbreakthrough efficienciesThis new portfolio of HP ProLiant scale-up servers, (4 and 8 socket, blades and racks) delivers all of the goodness of our HP ProLiant “innovation on top of industry standards”. Innovations that have given HP the world’s leading portfolio of scale-up servers and that are now delivering a 2x performance compared to a SPARC T-series servers from SPEC_CPU2006 benchmarkScale-up customers are looking for systems that deliver superior availability, uptime, and performance and this new portfolio of servers delivers best-in-class availability along with these performance improvements. With a boost in availability of 200% and improvements of 8x in remote management these new servers are setting a new bar for increasing administration efficiency and reducing operating costs.Note 200% boost in availability is based on System crash rates comparison between the DL980 G7 to the DL785 G5. System crash rate is determined by availability features such as hot-swap components, redundant paths, ECC, and tolerant links such as QPI.
  • If you’re a VMware customer, scale-up virtualization is a safe strategy for your business. VMware continues to increase the size and capabilities of VMs deployed using their software (See virtualization limits slide in back-up for other hypervisor specs). VMware is at the center of a generalized market shift toward larger, more powerful VMs, breaking through the old definition of virtualization, which asserted it was only for smaller, less important workloads. This is no longer the case.The charts here show you VMware’s software specifications for VM size supported by its primary hypervisor software. This is dating back to the original ESX Hypervisor, with up to just one vCPU and 2 GB per VM, compared to vSphere 5, supporting 32x the CPUS, and 500x the memory. This increase in VM size is not linear – it is exponential. If you’re not considering scale-up virtualization as part of your IT strategy, you should be. This is where the market is headed, and HP and VMware are ready to take you into the new era of the virtual data center.Data source: VMware specifications
  • And to take this a step beyond price-performance for a moment, let’s look at TCO and ROI. This example, using costs from Ideas International and calculations by industry analyst, Alinean, compares an IBM POWER 5 system running AIX and Oracle, versus the x86-based HP ProLiant DL980 G7 running Linux and the same Oracle databaseThe 3-year overall TCO is 70% lower for the x86 configuration, including an 82% reduction in hardware and software maintenance and support costs. And this comparison accounts for the change costs associated with a transition. Part of the savings come from an immediate 50% reduction in Oracle database license fees when you shift to the Intel Xeon processor-based HP ProLiant system. The ROI is impressive at 219%, with a payback in just over a year.This is only one example of the TCO savings and ROI you can expect from moving your workloads off of expensive IBM POWER systems to an industry-standard configuration with the HP ProLiant DL980 running Linux. <>
  • Slide objective: The latest technology advancements with HP and Intel with Intel Xeon inside.Why does Intel inside matter? Intel Xeon based ProLiant servers are the foundation of all mid-market solutions (BOC, BRM, UCC) Fast ROI on Intel based servers makes these solutions cost effective HP builds the infrastructure solutions (we’ve just talked about) …. our partnership with Intel makes them EVEN more energy efficientHP offers the broadest line up of Intel-based platforms which utilize the new Intel® Xeon® processor series. The Intel Xeon processors give you a tremendous step forward in technology and the ProLiant servers take full advantage of these advancements delivering double the performance of existing quad-core servers. ExampleThe HP ProLiant DL380, the world's largest selling server, delivers on its history of design excellence with enterprise-class uptime and manageability, proven 2-way Intel Xeon performance, and 2U density for a variety of rack deployments and applications. What's newDual-Core Intel Xeon version of HP ProLiant DL380 models, for improved server responsiveness, enhanced multi-tasking capabilities and up to 50% improved performance for your most demanding applications and virtualization projects. Ideal environmentEnvironments of all types and sizes The unmatched flexibility of the DL380 has made it the best selling server in the world - sold to businesses of all sizes for a vast array of applications. Large internal storage capacity for everything from web apps to databases.Easily connected to storage networks and easily managed from wherever you are. Space-constrained corporate data centers and service providers The DL380 packs the storage, memory, and I/O you need into only 2U of rack space Availability features like hot plug redundant power, online spare memory, and hot plug/redundant fans keep environments up and running and users productive Sophisticated SMB locations The DL380 is not just for enterprises. Small and medium businesses with rack environments that can benefit from remote server management or network backup should consider the DL380. Note: Supporting boardroom sessions from Intel “Assessing the business case for server refresh with HP and Intel” and “Intel Intelligent Servers - cores, compute capabilities and costs”.
  • Slide objective: thank you, stop by showcase, let’s talk and we’re here to listenWe are pleased to be here with you once again as the World Premier sponsor of MES and I’m personally very pleased to be here and looking forward the opportunity to demonstrate HP’s commitment to your success. Additionally, we have a team of specialists from HP that want to speak with you to better understand the unique requirements. We’re here to listen. (ask the team to stand up in the audience)Please stop any one of us in the boardrooms, between breaks and at the showcase tonight and tomorrow evening to tell us about your experiences (good or bad) with HP, and ask for more information about HP’s products and solutions designed specifically with your unique requirements in mind.The opportunities that lie ahead are exciting. We’re in this together. You drive the recovery as you create and deliver your products and services, as you connect with your customers and communities, and you do more than you ever thought possible.Thank you. Have a great event!(optional: mention you are personally available throughout the conference as well as afterwards. Please stop me at any time and I’ll provide you my business card…)

HP at MES West - DL980 HP at MES West - DL980 Presentation Transcript

  • ©2011 Hewlett-Packard Development Company, L.P.
    The information contained herein is subject to change without notice
    Raising the bar on the HP Scale-up Portfolio
    Scale up
    John Stewart
    Business Critical Servers
    Mid-Sized Enterprise Summit
    Huntington Beach, CA
    Sept 11- 13, 2011
  • Your current midsize business imperatives
    Enabling innovation
    Energy conservation
    Business continuity
  • The most preferred platform across the enterprise
    HP ProLiant Leadership
    #1 x86 Vendor for 58 consecutive quarters
    39.8% Marketshare
    Unmatched business value
    #1 Consolidation platform with ratios of 91:1
    27x Performance per watt increase
    Innovations across the datacenter
    Common modular design
    Integrated management, power and cooling
    Customer choice for every workload
    #1 Windows, #1 vmware, #1 Red hat, #1 SAP
    20+ years of
    x86 leadership
  • Large databaseDecision support
    Virtualization Consolidation
    High performance computing
    Flex to meet growing business requirements
    Maximize business availability
    Exceed SLAs while controlling costs
    Today’s data intensive enterprise applications demand more
  • Lower your operational costs!HP’s scale-up x86 servers
    Two and four socket customers who
    • Need greater capacity and scaling as their applications hit headroom constraints
    • Want scalability WITH performance and reliability
    • Value the operational cost savings of a consolidated environment
    SPARC/POWER users who have made a strategic decision to move to x86 and want..
    • Comparable performance and scaling
    • Lower costs and flexibility of industry standard servers
    • Lower operational costs of a larger, 8 socket server over time versus 2 and 4 socket solutions
  • Yourturn
    • How many of you are an HP ProLiantshop?
    • Are you considering scale-up servers?
  • Innovations of Scale-Up ProLiant Servers
    Optimized for the most demanding, data intensive x86 workloads
    Balanced Scaling
    • #1 Performance
    • 20% better in SPEC CPU20061
    Self-healing Resiliency
    • 200% boost in availability

    Breakthrough Efficiencies
    • #1 Price/Performance
    • 1/6th the Price/QphH in TPC-H2
    1 SPEC CPU2006 Benchmarks results forSPECfp_rate2006 comparing ProLiant DL980 G7 with Intel Xeon E7-4870 processors with Fujistu PRIMERGY RX9000 S1 with Intel Xeon E7-8870 Processors
    2 Non-clustered 3000GB Results for TPC-H
    HP Confidential
  • VMware: Scaling up for your growing VMs with each new release
    HP Confidential
  • IBM system p5-590, AIX, Oracle DBVS.HP ProLiant DL980 G7, Linux, Oracle DB
    Example TCO/ROI comparison *Actual customer savings may differ
    * Source: Costs and calculations provided by Ideas International Ltd, and Alinean Inc. Compares 3-year TCO for Oracle DB 11g on 1 HP ProLiant DL980 G7 (4P, 32C), with Intel Xeon Processor X7560 (2.26 GHz) & Red Hat Linux OS; vs. the same DB on 3 IBM Power 590 servers (16P, 32C total), with POWER5 processors (1.65 GHz) & AIX 6 OS. HP DL980 3-yr TCO: USD $761,170, vs. IBM Power 590 TCO: USD $2,534,991, for a difference of 70.0%. www.ideasinternational.com;www.alinean.com.
    HP Confidential
  • Customer Challenges
    Need more headroom to grow
    Servers at max utilization during peak times- 1.7M transactions supporting 130,000 paychecks for 19,000 clients
    Need performance improvements on payroll processing
    Paycor improved peak utilization
    Solution: HP ProLiant DL980 & MS-SQL
    Improved server utilization from 75-80% to 20% with new servers
    Improved performance by 50% on payroll processing
    Reduced overall TCO with improvements in power, cooling and data center floor space
    “One-to-one client service is the foundation we build our business on. With the DL980 servers, our associates now are supported by the level of performance they need to provide clients with quick, accurate information.” – Kevin Armour, Chief Technology Officer, Paycor, Inc.
    HP Confidential
  • 11
    HP Confidential
    Xeon® 5600(Westmere)
    Why does Intel inside matter?
    Delivering converged infrastructure TODAY!
    Xeon® 7500(Nehalem-EX)
    Intel Xeon based ProLiant Servers are the foundation for mid-market solutions
    • Public and Private Cloud
    • Branch Office Consolidation
    • Business Risk Mitigation
    • Unified Communications and Collaboration
    Powerful, energy efficient and secure!
  • Thank you
    Please stop by Showcase #201and pick up your FREE thank you gift
    Thank you for recognizing HP and Intel’s commitment to you
    MES East 11 Best Midmarket Solution - Hardware
    MES East 10 Best of Show
    MES East 10 Best Midmarket Solution - Hardware
    MES West 09 Best Midmarket Solution – Hardware
    MES East 09 Best Execution of a Midmarket Solution
    MES West 08 Best of Show
    MES East 08 Best Presentation
    MES West 07 Best of Show
    MES East 07 Best of show
    HP Confidential