Here is the contextWhat is your facebook strategy? Not having a social media strategy in 2012 is a lot like not having a web strategy in 2000. Drive the enterprise!Social media, consumerization of IT, and changing demographics are fundamentally changing how work gets done in enterprises. Social media facilitates instant connections to ideas and collaboration within and outside the enterprise. It can quickly provide feedback and involve the customer in the evolution of the product or service. It can help individuals connect and create new innovation for the industry. Adoption is being driven by the consumerization of IT and the demand that a set of self selected technology tools to be used in the work environment. This personalization will challenge the traditional role of IT as a supplier and evolve it into the role of broker of services.As manufacturing jobs have migrated to emerging countries, knowledge based worker jobs have steadily increased. By 2015, 50% of the information they need to do their job, will come from outside the enterprise. This will require technology to serve it to them in consumable chunks. The entry of the Net Gen & Gen-X employees into the workforce brings a new way of looking at problems. This generation is used to looking at everything they consume as a service. For them the “not invented here syndrome” is a foreign concept. As they follow the baby boomers, who will retire in massive numbers over the next 10 years, these younger entrants in the workforce will be promoted more rapidly. These mega trends will cause a new set of enterprise drivers and motivations that will fundamentally change how consumers interact with businesses and governments.
Since this journey has always been around, what’s different about it now? There’s two things that are happening.First of all, with the advent of converged infrastructure or what the analysts would call fabric based computing, with the integration with a number of the disparate components like service, storage, and networking, it provides significant business agility and cost reduction opportunities. In effect, Converged Infrastructure helps push businesses along the journey at a much faster rate.The other side of the journey is represented by the pull of new innovations like cloud computing.If you look at CEO’s and business owners, they’re looking at being able to acquire IT services external to the company at very low price rates, and this is putting a lot of pressure on internal IT organizations to react to that competition. So there is a push and a pull on this journey, and the result is that organizations are moving along the path a lot quicker now. It’s very much an opportunity for HP with our converged infrastructure solution, to help customers make this journey and capitalize on the overall benefits.
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