Lee Kedrie - BB2872 - Master the Cloud series: Building a cloud roadmap with a cloud discovery workshop

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HP Expert: Lee Kedrie, presentation deck from HP Discover 2012 Las Vegas “Master the Cloud series: Building a cloud roadmap with a cloud discovery workshop" …

HP Expert: Lee Kedrie, presentation deck from HP Discover 2012 Las Vegas “Master the Cloud series: Building a cloud roadmap with a cloud discovery workshop"

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  • Every 7-10 years, technology delivery undergoes a tectonic shift; one that opens up new business and access models. A shift that changes the way technology is consumed and the value that it can bring. A change in what is possible. A removal of inhibitors that unleash the power of innovation. Today, mobility, social, big data, and the advent of cloud computing are representative of such shifts offering a new means for IT to help organizations accelerate progress towards solving their most pressing challenges (including speeding innovation, enhancing agility, improving financial management). These shifts can unleash the power of IT to not only support but help shape the business.
  • Let’s look at the current evolution of service delivery…and HP’s view on the right hybrid delivery approach.A business service is a self-contained, full model unit including information, application & infrastructure. It’s a model that IT is very familiar with. In the traditional IT world, the service model is tightly coupled to the deployment model (data center)….dedicated, physical, homogeneous…and lacks flexibility. It’s served it’s purpose in the past as speed, agility and cost gave way to performance & security.Now what we’re seeing evolve in the market place with current solutions is not much different than what we’ve fundamentally seen in the traditional data center…i.e. service model tightly bound to the underlying deployment model. Disparate architectures, different management & security, and inconsistent tools for developers across the various models means that each service will require 4 separate deployment models - one for traditional, one for private cloud, one for managed clouds and one for the public cloud.This is problematic on a number of fronts. It is cumbersome for the developer and limiting from a deployment optionstandpoint. It does not allow a single service to travel between deployment models based on policies and changing business requirements. Instead, becausefour separate service-deployment model combinations must be maintained, the environment becomes much more complex and change resistant.The future model one needs to embrace is where the service model is loosely-coupled with the deployment model. This means that the service “binds” to the deployment model at execution time with no modification to the service required. You have a single service that can travel across traditional, private, managed and public cloud environments based on the need at that moment. This hybrid environment (across traditional, private, managed and public cloud) is built on an open and standards based common architecture, converged management & security across all deployment models, enables the means to “develop once and run anywhere”, and provides the flexibility and portability that delivers the “Services Anywhere” promise.However, the just like traditional environments often the business process is embedded in the cloud service. This makes them dependent to that specific deployment environment.To really be effective, the service model must separate from the deployment model so that they can travel across traditional, private, managed and public cloud infrastructures with the same management and security that drive enterprise-grade SLAs.
  • HP Converged Cloud is the industry’s first hybrid delivery approach and portfolio based on a common architecture spanning traditional IT, private, managed and public clouds. Engineered for the enterprise, HP’s Converged Cloud extends the power of the cloud across infrastructure, applications and information and provides customers with: Choice through an open, standards-based approach supporting multiple hypervisors, operating systems, development environments, heterogeneous infrastructure and an extensible partner ecosystemConfidence through a management and security offering that spans information, applications and infrastructureConsistency through a single common architecture, portability across models, and one consumption experience.
  • HP Cloud Planning Services are designed to directly address most common cloud misconceptions that can stop organizations fulfill the real promise of converged cloud
  • http://www.hp.com/hpinfo/newsroom/press/2012/120322a.html
  • http://www.hp.com/hpinfo/newsroom/press/2012/120322a.html
  • http://www.hp.com/hpinfo/newsroom/press/2012/120322a.html
  • Why are we uniquely positioned to win with HP Converged Cloud:We have the industry’s most complete portfolio with best in class technology and integrated solutions. We are #1 or #2 in all markets.HP Converged Cloud is the industry’s first hybrid delivery approach and portfolio based on a common architecture spanning traditional IT, private, managed and public clouds. Engineered for the enterprise, HP’s Converged Cloud extends the power of the cloud across infrastructure, applications and information.We’re bringing an open and extensible architecture…that enables flexibility and portability across deployment models. We provide un-matched heterogeneous support and choice: multiple hypervisors, multiple operating systems, multiple development environments, and multi-vendor infrastructure. And we’ve built the Converged Cloud architecture with partners in mind..allowing us to leverage an already second to none partner ecosystem and deliver the broadest set of solutions in the industry.Our culture is all about collaboration and partnering…..our ISVs, SI, outsourcers, VARs and Service Providers will all play a key role in this emerging market….and we will embrace them all with the Converged Cloud. We also provide customers with a single point of accountability for the spectrum of solutions – versus partnerships that drive complexity and cost up.And finally, as the largest IT vendor on the planet, our experience brings learning from thousands of customer engagements….these customer interactions have helped us create and shape our strategy….and focus our efforts on delivering innovation and value. We will also take our experience in operating large scale cloud environments (e.g. Snapfish, Autonomy) – and transfer this knowledge to our customers; helping them manage, secure and scale with industry best practices.

Transcript

  • 1. BB2872Master the Cloud series:Developing your cloud Hybrid Delivery Strategy andRoadmap© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2. BB2876 - Master the Cloud series:Developing yourcloud HybridDelivery Strategyand RoadmapLee Kedrie, Managing Partner, Advanced Technologies, HPTechnology ConsultingJune 5, 2012© Copyright 2012 Hewlett-Packard Development Company, L.P.The information contained herein is subject to change without notice.
  • 3. Creating your Converged Cloud StrategyWithout a plan your journey can be circuitousHP’s converged cloud experience is your roadmap to success…3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 4. Market Adoption, Collaboration & Experience 8 out of 10 4 out of 5 3 most popular 4 of 5 leading of the world’s most of the world’s largest social media properties hosting providers trafficked websites search engines in the U.S. recognized by analysts • Powering ~575 private and public clouds with HP CloudSystem • ~180 Managed Cloud customers • Launched HP (Public) Cloud Services (Thousands of registered customers) • > 100 Cloud Maps for key partners • Managing world’s largest private cloud with 50PB of storage (Autonomy) • Delivering services to 90+ million Snapfish users • CloudAgile Program4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5. Accelerating innovation & change kaggle Pandora 98,000 Music SolidFire Scribd. SmugMug tweets iHandy Amazon Finance SuperCam salesforce.com 23,148 apps AppFog Plex Systems Urban Travel Joyent DCC Google Snapfish Xactly Facebook Parse downloaded Product SAP eBay Dragon Diction GoGrid PingMe LinkedIn New technology Reference HP Configurator CCC Hosting.com UPS Mobile Bromium Atlassian Bills of Material CRM Tata Communications buzzd Lifestyle 400,710 ads Engineering Amazon Web Services SCM Inventory Quickbooks Ariba NetReach Scanner Pro LimeLight Splunk Sport requests NetDocuments Zoho access methods Quality Control ScaleXtreme EMC box.net Foursquare every Alterian Qvidian Burroughs HCM Datapipe Taleo Education Pinterest Hitachi Cost Management OpenText Hyland IBM Manufacturing Projects MRM Workscape Sage Mobile, Social,Mainframe Unisys Client/Server Order Entry The Internet NetSuite Big Data & The Cloud 60 seconds Cash Management CyberShift PaperHost DocuSign CloudSigma Bull Yandex Baidu NEC ERP HCM Hootsuite Games Xerox Yahoo! YouTube Fijitsu Time and Expense Serif nebula Microsoft Atlassian • Change how technology is HP ePrint Costing Accounts Fixed Assets Receivable OpSource Avid SLI Systems WorkbrainZynga Navigation Mixi 2000 lyrics played Elemica iSchedule Workday cloudability Payroll Billing ADP VirtualEdge SCM Yandex Twitter Photo & Video on Tunewiki Activity PLM Corel Khan Academy Heroku Sales tracking & Marketing Training Management Time & Rostering Adobe Microsoft Yahoo CyberShift SugarCRM Kinaxis Renren News Zillabyte SuccessFactors Entertainment Viber Atlassian Yammer Answers.com 1,500 pings consumed & value it can bring Attendance Service Saba BrainPOP RightScale Social Networking sent on PingMe • Open up new business models Commissions PPM Sonar6 Quadrem CYworld Database Kenexa Sonar6 MobileFrame.com Claim Processing Saba Business Jive Software myHomework Data Warehousing Softscape NetSuite Tumblr. Qzone Intacct Toggl Cornerstone onDemand Exact Online Fring Amazon dotCloud 34,597 people Cookie Doodle Xing • Remove current inhibitors & Mozy Softscape FinancialForce.com MailChimp New Relic Utilities Zynga PingMe are using Zinio Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore SmugMug Rackspace Flickr MobilieIron Fed Ex Mobile Productivity 208,333 minutes unleash power of innovation Twitter Angry Birds played Paint.NET TripIt Business needs to innovate to remain relevant 5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 6. What is the future state of ITData centers must support hybrid IT delivery – cloud is one model of manyBy 2015, senior business, government and technology executives believethat:• 18% of their IT delivery will be via the public cloud Insourced IT• 28% of their IT delivery will be by private cloud. Outsourced IT• The remainder – 58% will be in-house or outsourced. Shared Services Private Cloud Public Cloud Coleman Parkes Research for HP October 20106 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 7. Evolution of service delivery Traditional IT Evolving Current State Future Information Applications Infrastructure Hybrid Delivery Model Information Information Information Applications Applications Infrastructure Private Cloud Applications Infrastructure Infrastructure Information Applications Infrastructure INFORMATION Traditional Applications INFRASTRUCTURE Managed Cloud Public Cloud Traditional Public Cloud Private Cloud Managed Cloud Dedicated Disparate architectures Physical Different management & security Common architecture Homogenous Inconsistent development environments Converged management & security Inflexible Increased complexity Open & standards based Develop once, run anywhere Flexibility & portability7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 8. HP Converged CloudHybrid delivery based on common architecture across traditional & all cloud models Choice • Open…standards-based across all delivery models • Heterogeneous…hypervisors, development, infrastructure • Extensible…partner ecosystem Information Confidence Applications • Security…across info, apps, infrastructure, delivery models Infrastructure • Management …end to end • Automation…for cloud based architectures & processesTraditional Public Cloud Consistency Private Cloud • Common architecture…across all delivery models Managed Cloud • Portability…for flexibility & optimization • Consumption experience…one simple model8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 9. Journey to cloud© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10. Common project pitfalls on the wayto converged cloud• Cloud computing is just virtualization, automation or any other technology• There is no need to involve business early on• We can build an internal private cloud and the see if we can consume public cloud services later• Our security requirements prevent us from adapting cloud• We can absorb/adapt cloud within our current organization, processes, business10 operations © Copyright 2012 Hewlett-Packard Development Company, L.P.10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The information contained herein is subject to change without notice.
  • 11. Step by step cloud planning and analysis1. Align business and technology teams2. Define future state and optimum delivery model (cloud and traditional)3. Assess your current state, identify gaps between current and future state4. Develop detailed master project plan5. Develop detailed business plan and/or business case6. Analyze workloads and categorize for different delivery models11 © Copyright 2012 Hewlett-Packard Development Company, L.P.11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The information contained herein is subject to change without notice.
  • 12. Speeding-up analysis process throughautomated tool and models Build the concept of future operating Understand cloud opportunities, model, architecture align teams Analyze current state, validate future Build a detailed master project plan state concept and analyze the gaps that addresses these gaps Build the financial business case for List of projects in timeline the first or the total initiative and priority order Automated Transformation Planning Delivery Workshops Meetings Templates System data Market data Questionnaires Project artifacts1212 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 13. HP Cloud Capability ModelNeed to know where you are and where you are going Characteristics Technical infrastructure Service management Governance, Best practice Service portfolio Culture & staff & architecture framework finance & security processes management Value based pricing Stage 5: Cloud Cloud services Continuous value Business/commercial Value chain Commercial service Embedded commercial service supplier optimized infrastructure mgmt optimization centric optimized processes portfolio mgmt & security mgmt Stage 4: Differentiated Automated Value chain based Variable IT costing Customer centric Service strategy Service brokering service sourcing Infrastructure pooling service mgmt Optimized policy mgmt behavior processes Stage 3: Service Shared virtualization Integrated information Service driven Service Processor Service with enabled infrastructure service Policy principles Consolidated, negotiated Enterprise IT Negotiated SLA based technology Stage 2: Optimized Expertise Planning processes functionality information mgmt budget/resource mgmt services Enterprise infrastructure Mgmt control by Joint, agreed budget Departmental silo’s & Defined technology Stage 1: Standardized Operational processes architecture function/element driven, Hierarchical mgmt competency hero’s services1313 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 14. Defining your future state1 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 15. Strategy for service-centric worldCloud is accelerating the change• New service-centric enterprise business models• New role of CIO and IT departments (massive shift in skill, behavior)• Service user—consumer relationship between LOB and IT• Impact of ongoing technology innovations—automation, virtualization, SOA, mobility15 © Copyright 2012 Hewlett-Packard Development Company, L.P.15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The information contained herein is subject to change without notice.
  • 16. Cloud changes architectureApplications become ―cloud services‖ Service Architecture Model: 5 Attributes that support outcomes Service Based Scalable & Elastic Shared Metered by Use Internet Technologies Consumer concerns Services scale on Services share a pool Services are tracked Services are delivered are abstracted demand to add or of resources to build with usage metrics through use of Internet from provider remove resources economies of scale to enable multiple identifiers, formats and concerns through as needed payment models protocols service interfaces Enables innovation, agility and efficiency1616 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 17. Steps of defining optimum operational modelHP Cloud Future Definition Service Planning Conduct strategy workshop Analysis Mobilization Investigation Facilitation Analysis of workshop output Present Report • Management reporting • 30-45 minute • Compare output • Present findings methods educational modules • Formalize and • Provide final presentation • Definition of services • Conversation around develop principles (optional) • Available architecture each module • Financial reporting structure • First draft current state profile Recommendations Plan Next Steps • Organizational Structures • High level principles • Formalize draft roadmap • Consolidated action items list • Other customer exhibits • Run FTE model output (HP & client) Transformation Tool (optional) Workshop Preparation • Input data into model • Workshop focus and running the model Report • Agenda and content definition • Generating a high-level • Develop draft report • Attendee list roadmap • Review draft with • Venue workshop participants • Logistics1717 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 18. Understanding the gapto success© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 19. Are you ready? Technology Management Governance • Consolidation, virtualis • Information availability • Control & ation, automation • Monitoring & reporting decision making • Resource • Integration of data • Business – pooling/sharing • Dashboard & tracking IT alignment • Capacity • Supply & demand • management matching • Architecture & standards People Process Services • Organisational • CMM level attainment • Services Catalog structure • ITIL adoption • Services Levels • Roles and • Focus on process • Service provisioning responsibilities management • Service • Culture, Mmt. Style • Level of process differentiation • Measurement & automation & pricing appraisal19 © Copyright 2012 Hewlett-Packard Development Company, L.P.19 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The information contained herein is subject to change without notice.
  • 20. Cloud Gap Analysis and Master Project PlanServiceUndertake current state analyses, gap analyses and program planning Current state analyses Roadmap development Define current Gap analyses and roadmap development Develop schedule 1 month Develop effort estimate Discuss and present results Schedule development2020 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 21. Example RoadmapMapped to a Program Schedule. Phase ―Initiate‖ Phase 1 ―Plan‖ Phase 2 ―Design‖ Phase 3 ―Build‖ Phase 4 ―Run‖ Accept project vision, goals, Design Srv Mgmt + Technical Conduct PoC Build pre production Handover to production future state definition and Architecture Plan preproduction Test and Pilot Pre-production Initiate optimization and cost benefit analyses Validate market analyses + Accept service descriptions Use of self service portal migrations projects Staff the core project team opportunity Design self service portal Implement/migrate two Implement MOC Make budget available to Define Process framework + Service costing customers Accept Completion of the execute plan phase approach Conduct End Services + project Learning and development Selection of delivery partner Accept progress tracking plan Applications pilots Final business case methodology Publish service catalogue Define major process, incl. Needs for skills Tools support Service pricing Plan proof of concept MOC plan Execution of MOC program Initiate & define short Terms Resource utilization goals Design/test migration scenarios Savings (P2V, …) Approval of changes in Eval. of BC + project BC Eval. of BC + project BC operational procedures Eval. of BC + project BC Decision to start Decision to Decision to Decision to use Decision to put to project invest implement Operations Month 12 Month 18 Month 0 Month 4 Month 82121 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 22. Example - IT Cloud Project Roadmap Architecture Projects or Programs # Domains0 Underpinning Projects Culture Barriers Elimination Communication Plan1 Best Practice Processes 1. Business Case for Common 2. Corporate Business 3. Implement Common Corporate Process Model Process Taxonomy Model Processes & applications 1. Capture Business, data 3. ILM Policies 2. Architect Solution & Enforcement & Meta data requirements2 1. Application Rationalization 2. Application 3. Application 6. Global Service Portfolio 4. Execute Application Management /Modernization Transformation Rationalization Modernization 5. SOA Common Services Rationalization and Modernization Experience (MTE) workshop assessment assessment 1. Software Lifecycle 2. Shared Application Updated Platforms5 Technical 1. IT Shared Services 2.Infrastructure 3. Modular Shared Infrastructure & infrastructure Modules Build Architecture Experience workshop Consolidation study 1. Data Center Program 2. Data Center 3. Data Centers 4. Data Centers 4. Data Centers & Trusted Advisor Master Planning Conceptual Design Detailed Design Telecommunication Build7 Culture & Staff Leadership 4. SOA, BPM, ILM Skills 1. IT Organizational 2. RACI & Job 3. ITIL V3 5 Six Sigma Barriers Barriers Design Descriptions Training & EDW Training Training8 Service Management IT Process & Tools 2. Enterprise System 3. ITIL V3 Service 4. ITIL V3 Service 5. ITIL V3 Service 1. ITSM Tools Assessment Framework Barriers Management Architecture Operation Tools Transition Tools Design Tools 1. ITSM Vision & 2. Service 3. ITSM 4. ITSM Race to 5. ITIL V3 Service 6. ITIL V3 Service 7. ITIL V3 Service 8. ITIL V3 Service 9. ITIL V3 Value Proposition Foundation Assessment Results Simulation Operation Process Transition Process Design Process Strategy Process CSI11 Governance Finance & security 1. Security Policy 2. Security assessment 3. Security Enforcement 4. SOX Continuous 5. Role Based and Governance & gap analysis tools and process & policy Compliance Reporting ID Management 1. Enterprise Architecture 2. Enterprise 3. Portfolio Architecture assessment Architecture Program Management Integration Standards Barriers Portfolio Management 1. IT Transformation 2. Project Portfolio 3. RACI Architecture 4. RACI Barriers PMO Management Enforcement IT Processes2222 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is Stage to change without notice. Get Ready Stage 1 subject 2 Stage 3 Stage 4 Stage 5
  • 23. Developing your business case2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 24. Cloud Business Case Development ServiceCreate a supporting business model FTE model Revenue scenarios development Virtualisation impact Project costs Develop 4 weeks scenarios FTE reduction (FTE model) Develop cash flow Discuss and present results Virtualization savings Cash flow analyses24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 25. Sample Output:Business plan development for Public Cloud providers Market analyses Competitive analyses Product market combination (service structure) IaaS Market: Revenue Forecasts (Malaysia), 2009 -2017 60.0 56. 80.0% Selection of product market combination 65.7% 67.5% 9 9.0 70.0% platform as a 50.0 61.6% 60.4% service 57.7% 60.0% Revenues (US$ million) 52.9% 53.4% 40.0 37. Growth rate (%) 47.4% 50.0% high (500) 1 6.4 Protect position Invest Selective expansion 30.0 40.0% 23.1 47.8 30.0% 20.0 4.4 13. Infrastructure as 30.7 20.0% a service 8.3 8 2.9 10.0 5.2 18.7 Selective investment Selective strategy Selective expansion 2.1 3.3 1.8 10.0% Software as a 1.5 0.6 1.1 10.9 profits Of harvest service attractiveness 0.2 6.5 0.0 1.3 1.8 0.3 2.7 4.1 0.0% 2009 2010 2011 2012 2013 2014 2015 2016 2017 Legend: Compute Storage Growth Rate (%) Market share Protect and Harvest Disinvest Year 2009 2010 2011 2012 2013 2014 2015 2016 2017 reconsider disinvest Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8 low (0) Selective Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0 harvest Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4% Invest/grow High(500) Ability to compete (0) Low Note: Compound Annual Growth Rate (2010 -2017): 59.8% Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Service forecast Investment plan Price plan & Marketing and sales plan AVG case PROPOSED monthly market price Service UOM Year1 year2 year3 year4 year5 year6 Results Table VM machine 4GB 4 GB ram 18.75 37.5 250 500 750 1000 VM machine 8GB VM machine 16GB 8 GB ram 16 GB ram 18.75 25 75 75 250 200 550 375 750 750 875 875 under/over pricing VM machine 48GB 48 GB ram 25 75 187.5 375 500 625 GB storage networkbandwidth GB mb/sec 500 30 2500 75 5000 125 15000 125 20000 125 25000 125 Value at Stake (VaS) 7,032,441 RM Avg case derived volumes worst case Instances # 88 263 888 1800 2750 3375 Service UOM Year1 year2 year3 year4 year5 year6 GB storage networkbandwidth Intiations GB mb/sec # 2250 205 87.5 7750 600 175 22750 1900 625 51000 3725 912.5 75000 5625 950 92500 6875 625 Net Present Value (NPV) 19,539,030 RM 40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM311 Worse case Service VM machine 4GB UOM 4 GB ram Year1 3.75 year2 7.5 year3 50 year4 100 year5 150 year6 200 Internal Rate of Return (IRR) 153 % 80% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756 VM machine 8GB 8 GB ram 3.75 15 50 110 150 175 100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280 VM machine 16GB VM machine 48GB GB storage 16 GB ram 48 GB ram GB 5 5 100 15 15 500 40 37.5 1000 75 75 3000 150 100 4000 175 125 5000 Payback (static; not discounted): 1.2 years 115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012 networkbandwidth 1 mb/sec 6 15 25 25 25 25 derived volumes avg case Instances # 17.5 52.5 177.5 360 550 675 Payback (dynamic; discounted): 1.2 years 100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45 GB storage GB 450 1550 4550 10200 15000 18500 networkbandwidth Intiations mb/sec # 41 17.5 120 35 380 125 745 182.5 1125 190 1375 125 Baldwin Rate of Return 0.0 % 100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59 Best case 100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5 Service VM machine 4GB VM machine 8GB UOM 4 GB ram 8 GB ram Year1 45 45 year2 90 180 year3 600 600 year4 1200 1320 year5 1800 1800 year6 2400 2100 Return of Investment (ROI): 48 % VM machine 16GB 16 GB ram 60 180 480 900 1800 2100 VM machine 48GB 48 GB ram 60 180 450 900 1200 1500 GB storage GB 1200 6000 12000 36000 48000 60000 networkbandwidth mb/sec 72 180 300 300 300 300 derived volumes best case Instances # 210 630 2130 4320 6600 8100 GB storage GB 5400 18600 54600 122400 180000 222000 networkbandwidth mb/sec 492 1440 4560 8940 13500 16500 Intiations # 210 420 1500 2190 2280 1500 avg case worse case best cae 25% 5% 60% Profitability estimation Risk analyses SWOT analyses RM35 Risks Millions RM30 •HP-Maxis partnership •New competitors entering •Use of proven technologies •Too high Customer expectations •Proven Methodology •Suitability of current Maxis operating RM25 6 2 •All required skills available model for cloud computing •Highly scalable •Too late readiness RM20 Worse case 3 Strengths Threats RM15 Avg case 1 Weaknesses Opportunities impact 8 Best case RM10 • Cross sell current Maxis offerings •No finalized market penetration plan. 5 •New service offering for Maxis. • Resell SaaS on IaaS platform RM5 4 •Complex governance structure. •Extend partnership into other area’s 7 RM0 Year1 year2 year3 year4 year5 year6 probability -RM52525 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 26. Customers trust HP to lead them on their journey to the cloud2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 27. TNT PostLeading Mail Service Provider Problem Solution Results • Significant changes in • Cloud Discovery workshop • The roadmap steps of the their Service Portfolio with a Cloud Discovery Workshops • Assess flexible models to declining share of classic mail have been used as one of the support downsizing and services and an increasing inputs to TNT Post’s new IT resizing share of additional services Strategy • Seed, Select and Amplify new • HP will support initiatives to business opportunities using implement the Cloud model Cloud Delivery models of the of deploying IT services supporting IT services.2727 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 28. SwissCommCloud Planning Services Problem Solution Results • Transform IT service • A planning framework and • Detailed roadmap towards a architecture and management a stepwise implementation cloud-based architecture and towards standardized services program leveraging HP operational model delivered through a cloud-type Capability Framework for • Well integrated transformation model. Cloud and a conceptual plan thorough development description of the future state • Also, reduce number of of overall plan, the of the various aspects of the servers by one third, increase services, the technical new production model based utilization and replace > 50% infrastructure, on HP Reference Architecture of the delivery of many the system and process for Cloud unique, locally managed management tooling, the service offerings with the financial costing model, the delivery of standard services skills requirements, the achieving significant savings process framework and the and business responsiveness. project progress tracking2828 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. methodology
  • 29. TurkcellPublic Cloud and Marketplace in production Problem Solution Results • A single software platform that • Turkcell is using HP • In production Turkcell can aggregate numerous as- CloudSystem Service Provider SuperBulut cloud platform, is a-service offerings, to provide its business expected to reduce small and customers with infrastructure medium sized enterprises’ cost • Flexibility to adapt quickly to as a service (IaaS) and of internet access by a market changes and customer communications as a service minimum of 40% while needs. (CaaS). offering an average of 80% • Easily add new offerings as savings on all Information • HP provided consulting and well as create customized technology services for its integration services for design, cloud service bundles that users. implementation and project simplify procurement and management, as well as usage for enterprise support and management customers.2929 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 30. MaxisPublic Cloud and Marketplace in production Problem Solution Results • Extend beyond telecom • Advise on market trends & Maxis is now: leadership into providing business models • Malaysia’s first public cloud enterprises with • Design & implement IaaS and services provider integrated, end-to-end co-lo infrastructure communications • Positioned to lead in integrated • Customize front-end portal that enterprise communications • Introduce data center co- manages customer services location & IaaS services • Building expertise in co-lo, • HP Enterprise Services IaaS markets & technologies • Acquire business & provides managed services to technology expertise in rapidly • Equipped to pursue new high- run infrastructure changing market end channels and accounts3030 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 31. GE Energy BentlyEnergy Equipment Conditioning and Monitoring Solutions Problem Solution Results • Inability to quickly stand-up a • CloudStart Workshop (review • Developed and centralized 4 T&D environment for engineers objectives and strategy, agree on standard Windows solution to use in developing new services to be implemented, environments (Build conditioning and monitoring select standard server image Machine, Test solutions solutions, review CloudSystem Machine, Developer Matrix components) Machine, General Machine) • Wanted a cloud based solution to enable the GE team to chose • CloudSystem Platform • Removed physical boxes from a standard set of configuration Implementation and Configuration under engineers desk options, decide on the option to be implemented, and enable • Documentation of the Service • Ensures software for their build quick access to an infrastructure Catalogue, Storage Integration and test environments is up to solution Configuration Guide, and date Windows Developed Solutions • Provided opportunity to move • Training and enablement development efforts from NA to capabilities to GE Bently team offshore resources3131 • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Enabled significant reduction in provisioning times, server can
  • 32. HP Converged Cloud is uniquely positioned Hybrid Open, extensible Best-in-class technology Experience Delivery architecture• Converged Infrastructure • Spans traditional IT, private, • Enables service flexibility & • Thousands of customer managed & public cloud portability• Converged Management & engagements Security • Supports infrastructure, • Heterogeneous (hypervisor, • Knowledge running large- applications & information deployment, development,• Converged Information scale cloud environments infrastructure) • Designed with partners in mind32 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 33. Connecting with HP Experts • HP Cloud Consulting Services www.hp.com/services/cloud • Shape your Own Cloud in 2 mins http://h30431.www3.hp.com/?fr_story=c2d32ea9cc0286baaa3f5a77e1d416ff2b9573ba&rf=bm • Hear cloud computing trends http://h30423.www3.hp.com/?fr=sitemap&fr_story=ab6b6214d816571f49aebf489d2851a1640 179f&jumpid=reg_R1001_USEN • Maxis customer video http://h30431.www3.hp.com/?fr_story=b81035db8ffc45e2b7178e921f173f7a5ee563e3&rf=bm • Meet cloud experts http://h30406.www3.hp.com/campaigns/2010/humanity/transform-it.php33 © Copyright 2012 Hewlett-Packard Development Company, L.P.33 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The information contained herein is subject to change without notice.
  • 34. Find out more Attend these sessions Visit these demos After the event • PMBB2874 - How to • CI Pavilion • Contact your sales rep accelerate the journey to • Your Cloud. Your Way • Visit the: private or hybrid cloud • www.hp.com/go/cloud 6/6/2012 4:00 • Your Cloud. Your Way – • www.hp.com/go/cloudsyste 19 different cloud demos m • PM BB2877 - Taking the for you to review cloud to the next level • Follow: 6/7/2012 2.45 • @HPCloudSystem Your feedback is important to us. Please take a few minutes to complete the session survey.34 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 35. Download Now Get the Mobile App Download content from this session with the free Mobile App. Text the word “Discover” to 474747 or m.hp.com/events35 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 36. Thank you3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 37. Back-up slides© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.