HP MOBILE APPLICATION SERVICESDiscover mobile applications for the Instant-On EnterpriseAt-a-glanceTechnology is pervasive and easily accessible in Enabling enterprise mobilityall aspects of our daily lives. Consumers are morecomfortable with technology, social networking, and HP’s approach to enabling enterprise mobility iscloud-based services in their personal lives, and ideal for organizations across all industries that wantthey expect the same always-on experience in their to reach their constituents via multiple networks andprofessional lives. This trend is commonly referred to devices by delivering applications, content, andas the “Consumerization of IT.” services in a scalable, secure, and reliable way. This approach leverages our global applications services capabilities to provide our architecture, systemsBusiness impact integration, development, and support services.This mobile world opens endless opportunities. Combined, they help an organization simplify itsBusinesses can grow market share, create new applications, extend them where necessary, and buildrevenue streams, build customer intimacy, and innovative mobile business-to-business (B2B), business-increase profit margins by delivering secure, seamless, to-consumer (B2C), business-to-employee (B2E), andcontext-aware experiences in a connected world. machine-to-machine (M2M) systems. The approachThere are also unique challenges related to security, also leverages our Designed for Run™ methodologyprivacy, speed to market, and the increased costs that and ensures mobile applications are not onlycome with choice of supporting multiple platforms. developed quickly but redeployed, managed, andYour systems may not be flexible and efficient enough governed for the enterprise.to handle this change. And your data that’s capturedand stored everywhere is probably not being Reach new customers, enhanceprocessed efficiently or securely and converted intothe useful information that your company needs to service while reducing costsmaintain its competitive edge. • Create new revenue streams—Context-aware devices and new connections to consumersIs your business ready? can open the door to new revenue streams that were never possible before.• Do you have a mobile strategy to address • Increased productivity—Sharing information these challenges? across the enterprise and decentralizing• Do you know which users need mobile access decision-making can result in fewer and what level of control to give them? repeated tasks, making a business more• What business objectives do you hope to productive and more profitable. accomplish with your mobile application? • Reduced costs—Mobile technology can• Are you able to provide employees, customers, and enable employees to perform tasks in partners with information they need when they need less time, and this increased efficiency it to enable better business decisions? reduces operating costs.• How will you support your mobile application?• What mobile devices will you support?