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HAVEn Big Data best practice: aligning business and IT for success

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When planning a Big Data strategy implementation, you address how that strategy can create business value. Ever wonder what additional value is possible ? HP HAVEn can provide opportunities to create …

When planning a Big Data strategy implementation, you address how that strategy can create business value. Ever wonder what additional value is possible ? HP HAVEn can provide opportunities to create more value for business and your customers. However, you can’t just tack Big Data capabilities onto your existing solutions. You must understand what data you already have access to, what data you could potentially have access to, how you could use that data, and what value that data could create. In this session, we will discuss these Big Data opportunities and how your industry plays a role in how you extract value from your growing pool of information.

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  • 1. Aligning business and IT for success Angela Chin December 10, 2013 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 2. My background Name: Angela Chin E-mail: angela.chin@hp.com Title Years at HP HP Global Consulting Strategist 18 IT industry experience Current responsibilities • Global service portfolio management for big data, cloud, and service management • IT Service management consulting • Mission critical service consulting • Accredited ITIL® trainer • Big data service global portfolio management • Service management consulting • HP service manage profession leadership Professional information • HP service management profession past global lead • Chinese translation of the ITIL V3 books and exams • ITIL® V2 Service Manager and ITIL®V3 Expert Certified, 3 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 3. Agenda How does IT create value for the business? How can your business create value using big data? What should IT be talking to the business about? What data do you already have? What data could you obtain? How do other organizations use big data to create value? How can you prioritize all these opportunities? 4 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 4. How does IT create value for the business? IT organizations do NOT create value by • Managing servers, storage and networks • Logging, resolving and closing incidents • Developing, deploying and managing applications We spend much of our time doing these things • But the business that funds our activities really doesn’t care about them The business would be very happy if • The technology didn’t need any management • Incidents didn’t happen • Applications didn’t need any effort to create and manage 5 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 5. How does IT create value for the business? Data 6 Server Application Network © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. End user computing Customer
  • 6. How does IT create value for the business? Money spent Data Server Application Value realized Network Value added 7 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. End user computing Customer
  • 7. How does IT create value for the business? External customer External customer External customer The Business Business unit Business unit IT unit IT unit IT 8 IT unit © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT unit
  • 8. How does IT create value for the business? External customer External customer External customer Value realized The business Business unit Business unit Value Added? IT Money spent IT unit 9 IT unit IT unit © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. IT unit
  • 9. How can you create value using big data? Data Information Knowledge Wisdom 10 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 10. Two views of big data IT sees big data as just more infrastructure “When we talk to the IT infrastructure team about big data, most of them say, ‘It’s not really a focus for us.’ When we speak to the business team, they say, ‘Oh, big data is huge.’ So there is kind of disconnect.” – Simon Robinson (451 Research), interview in MIT Sloan Management Review, June 7, 2012 11 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Marketers, analysts, are hungry to explore Big Data for business value If necessary, they’ll look for resources beyond IT
  • 11. What does big data look like to IT? Protection Movement Governance Storage Capture Backup & restoration Velocity Speed & direction Destruction Retention Archival Analytics 12 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Variety Data formats Volume Data scale Voracity Consumption & processing
  • 12. What does big data look like to the business? Greater understanding of customers and markets Faster time to exploit opportunities Ability to create completely new business opportunities Increased productivity 13 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 13. How can you create value using big data? IT cannot do this separately from the business The business will have a greater understanding of their strategy and priorities The business cannot do this separately from IT IT has a greater understanding of the technology and what it can do Your big data project must involve IT and the business from the start Create a team to investigate how big data could create value Include stakeholders from multiple business units as well as from IT If you discuss how big data can create value for your business, you may find that they suddenly have a much better perception of the value of IT. 14 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 14. What should IT be talking to the business about? What data do you already have? What data could you obtain? How do other organizations create value with big data? 15 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 15. What should IT be talking to the business about? What data do you already have? Data may be collected by different groups for different purposes Data may be stored in many different places and formats The business may collect data that IT knows nothing about IT may know about data that the business doesn’t realize they could use There is usually no catalog or tool to help you understand what data you own You may want to create a data catalog to maintain this information for the future There may be transient data that you discard without realising its value Understanding what data you have may trigger ideas about how it can create value 16 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 16. What should IT be talking to the business about? What data could you obtain? This is your opportunity to be creative Could you use sensors or video? To get data about movement of people / things Could you collect data from customers? How do they use your products and services? What new products or services would they like? Could you collect data from suppliers? To learn more about your business supply chain Be creative. What additional data could you collect? 17 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 17. What should IT be talking to the business about? How do other organizations create value with big data? Understanding variability in customers and markets Experimenting with different products, services, or marketing Automating decisions Providing increased transparency and accountability 18 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 18. How do other organizations create value with big data? Understanding variability in customers and markets Could your business offer differentiated products or services to different market segments? Examples from different industries “You may also want…” messages for online shoppers Personalized medicines in the healthcare industry Targeted employment intervention in the public sector Targeted political advertisement based on segmented demographics 19 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 19. How do other organizations create value with big data? Experimenting with different products, services or marketing And collecting detailed data to help understand how effective these are Examples from different industries Evidence based treatments in the healthcare industry Effect of physical product placement in a supermarket Soliciting customer input to design in manufacturing industry Trialing multiple versions of retail products 20 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 20. How do other organizations create value with big data? Automating decisions To provide more consistent and faster responses to changing conditions Examples from different industries Optimizing the supply chain in the retail sector Fraud analysis in financial services Use of sensor data to automate energy production 21 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 21. How do other organizations create value with big data? Providing increased transparency and accountability By showing who has made what decisions, and what impact these have had Examples from different industries Performance dashboards in the public sector Regulatory and compliance support in the finance and pharmaceutical industries Tracking system for delivery services providing data to end customers 22 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 22. How can you prioritize all these opportunities? There may be lots of different opportunities for investment How are you and the business going to decide which big data opportunities to invest in? What about all the other things that you are also considering? What is a service portfolio? A service portfolio is much more than a list of services It is a description of services in terms of business value It is a tool to help you understand and compare services It includes current services, planned services and retired services It helps you to make the right decisions about future investments 23 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 23. How to create a service portfolio Understand business outcomes 24 Review existing services Prioritize portfolio changes Document portfolio © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Build business cases
  • 24. In conclusion Variety Velocity Volume Voracity IT Business Understanding variability Experimenting Automating decisions Increased transparency Big data refinery Business strategy Data analytics and service design VALUE 25 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 25. “The gap between organizations that achieve benefits from big data …and those that struggle...will widen. Successful organizations will target big data projects at delivering big business impact .” Forrester Research, Inc. “Big Data Adoption Trends In Asia Pacific: 2013 to 2014” January 23, 2013 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 26. Learn more about this topic Use HP’s Augmented Reality (AR) to access more content 1. Launch the HP AR app* 2. View this slide through the app 3. Unlock additional information! *Available on the App Store and Google Play 27 © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • 27. Thank you © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.