Bert van Rij – BB2872 - Manage your move to the cloud with HP Cloud Roadmap Service
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Bert van Rij – BB2872 - Manage your move to the cloud with HP Cloud Roadmap Service

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HP Expert: Bert van Rij, presentation deck from HP Discover 2012 Frankfurt “Manage your move to the cloud with HP Cloud Roadmap Service"

HP Expert: Bert van Rij, presentation deck from HP Discover 2012 Frankfurt “Manage your move to the cloud with HP Cloud Roadmap Service"

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  • The presenter is critical to the success of this presentation – the slides just show service after service – it needs a story teller to bring it to life.
  • Every 7-10 years, technology delivery undergoes a tectonic shift; one that opens up new business and access models. A shift that changes the way technology is consumed and the value that it can bring. A change in what is possible. A removal of inhibitors that unleash the power of innovation. Today, mobility, social, big data, and the advent of cloud computing are representative of such shifts offering a new means for IT to help organizations accelerate progress towards solving their most pressing challenges (including speeding innovation, enhancing agility, improving financial management). These shifts can unleash the power of IT to not only support but help shape the business.
  • Services are an integral element of the CloudSystem solution. CloudSystem customer deployments will include HP Services consulting & implementation services to ensure customers have the right Cloud strategies in place, plot a pragmatic path to the Cloud, and integrate seamlessly into existing customer environments. With this announcement, we are enhancing our services for cloud environments with new support, implementation, and training services. HP already has a rich portfolio of services for cloud like the Cloud Discovery Workshop, that helps develop them a pragmatic path to the Cloud; addressing people, processes and technology transformation challenges; and consequently deploying an initial foundation on the way to a hybrid cloud compute environment based on CloudSystemNew and expanded services include: CloudStart is the onramp to the cloud, letting customers deliver cloud services from a CloudSystem service catalog that’s integrated with their IT environment like security and backup, all within 30 days. Now, HP has enhanced CloudStart to align with the CloudSystem Matrix offering. CloudStart will now include integration of basic application deployment, automated compliance monitoring, and patch management in a private cloud. Expanded HP CloudStart services for HP CloudSystem* allow customers to start delivering private cloud services in just 30 days at a fixed, affordable price. New training to support customers transition to cloud including new cloud curriculum and new training for HP CloudSystem. Education from HP offers customers a variety of global training offerings in critical areas designed to help your IT organization achieve the business promise of The Cloud. For a limited time, DISCOVER attendees are eligible to save 50% off an enrollment in one of our scheduled courses. All classes offered by HP Education Services in the United States and Canada through December 31, 2011 qualify for this offer. Class registration must be completed by July 15, 2011. We are announcing a new level of support for CloudSystem, Solution Support. Lets look at that in a bit more detail.
  • http://www.hp.com/hpinfo/newsroom/press/2012/120322a.html
  • Holostic, complete approachDedicated tools the capture and model all aspectsLarge global workforce of trained consultant’s (100+)We also know Cloud technologyDeveloped by doing, not from a PowerPoint slide setCrystalized well balanced approach designed to be used in a sensitive environment We have10+ years experience delivering these services

Bert van Rij – BB2872 - Manage your move to the cloud with HP Cloud Roadmap Service Bert van Rij – BB2872 - Manage your move to the cloud with HP Cloud Roadmap Service Presentation Transcript

  • Bert van Rij, HP-TSC IT strategist© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Tweet this (if you wouldn’t mind)You’re about to miss a cool sessionon managing your move to thecloud – BB2872 #HPDiscover#Cloud© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Manage your move to thecloud with HP CloudRoadmap ServicePossibilities, risks and management implications of cloudBert van Rij / December 4, 2012© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Agenda1. Basics of implementing cloud computing2. HP converged cloud planning services3. Why HP?4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • The basics of cloud computing© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • A new style of IT emerging Music kaggle iHandy SolidFire DocuSign Pandora Amazon Scribd. SmugMug Every 60 seconds salesforce.com Finance SuperCam Snapfish Urban NetSuite AppFog Travel 98,000+ tweets Xactly Dragon Diction Parse Taleo Joyent Plex Systems LinkedIn Reference UPS Mobile DCC Google Facebook PingMe Lifestyle Bromium Atlassian eBay Manufacturing Projects GoGrid Hosting.com Hyland Splunk CCC Product Configurator SAP HP buzzd Amazon Web Services 695,000 status updates Tata Communications box.net CRM LimeLight Yandex Sport MRM Ariba Scanner Pro Quickbooks NetReach ScaleXtreme Bills of Material Engineering Zoho Foursquare cloudability Order Entry NetDocuments Games SCM CloudSigma Pinterest Inventory Qvidian Hootsuite Quality Control Datapipe Alterian Workbrain 11 million instant messages Burroughs EMC OpenText CyberShift nebula HP ePrint Twitter HCM Workscape Sage IBM Hitachi Cost Management Unisys Mobile, Social, Mainframe Client/Server The Internet Big Data & The Cloud 698,445 Google searches NEC Cash Management ERP Microsoft Serif Bull Xerox HCM SLI Systems Zynga 168 million+ emails sent Fijitsu Time and Expense OpSource Avid Workday Baidu Costing Fixed Assets Elemica iSchedule Navigation Yandex Mixi Photo & Video Accounts Receivable ADP VirtualEdge Yahoo! SCM Khan Academy Heroku Billing Zillabyte Yammer Payroll Adobe Corel CyberShift PaperHost Renren Activity Management SuccessFactors Entertainment Viber PLM Yahoo Training Kinaxis Education Answers.com 1,820TB of data created Microsoft Atlassian SugarCRM Sales tracking & Marketing Saba BrainPOP Social Networking Rostering RightScale PPM Sonar6 Time & Attendance CYworld Quadrem MobileFrame.com YouTube Service Kenexa Sonar6 Jive Software Commissions Saba Business myHomework Database Softscape NetSuite Tumblr. Qzone Claim Processing Intacct Toggl News Fring 217 new mobile web users Exact Online Amazon dotCloud Data Warehousing Cornerstone onDemand Xing Cookie Doodle Mozy New Relic FinancialForce.com Softscape MailChimp PingMe Utilities Zynga Ah! Fasion Girl IntraLinks Volusion Associatedcontent BeyondCore SmugMug MobilieIron Atlassian Productivity Fed Ex Mobile Rackspace Flickr TripIt Twitter Paint.NET6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Today’s IT market demands…Infrastructure Applications Information Servicesanywhere anywhere anywhere anywhere7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Four delivery options emerging for businessesWorkload placement dictated by application/service SLA requirements Build Consume on-premises off-premises cloud services cloud services Traditional Private cloud Managed cloud Public cloud customer-defined customer-defined negotiated standard, published SLAs Availability, security, performance, compliance, cost8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Why move to a service industry? Static Mechanical Controlled Living The cell frameworks clockwork system organisms Phase I Phase II Phase III Phase IV Phase V Activity focused Process focused System focused Value chain focused Value focused Managed cloudReferences: EQMF European Foundation for Quality Management (1992 -2003)Based on Boulding’s Systems Hierarchy (1956)9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Delivery modelsA more detailed systems view A delivery model is the abstract representation of how anTraditional IT organisation operates across process, organisation,• Focused on efficiency and predictability technology domains in order to deliver the value defined• Resources are consumed based on an allocated budget by the organisation in scope. Ref: Wikipedia• CapEx controlled by Business, OpEx by IT• All security controlled from within IT organisationManaged Cloud $1 $1 $1 $1 $4• Similar to traditional IT but managed by external party (on or off premises) Services IT Logistics HR Finance BU’sPrivate cloud• Focused on responsiveness• Elastic and dynamic but standardised Supply Demand• Resources are consumed based on demand forecast Maintain Request• CapEx controlled by IT, OpEx dependent on service demand from business• Security defined by service definition and conditions Install Approve 1-2 months Infrastructure 1.5 daysPublic cloud Customers• Focused on cost effectiveness Source Use• Only OpEx cost • Bulk orders • Many small orders• Extreme elastic bust very standardised • Long lead times acceptable • Short lead times• Security must be controlled at app’s level • Planned purchases • Little need for planning • Negotiated lowest cost • Proactive fixed offering10 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Service transformation model1. Where do you want to be?2. What are your current capabilities?3. Based on the gaps, what is my roadmap?11 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Converged cloud planning services© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • HP consulting and implementation servicesGuiding the journey Plan Build/private cloud Consume/public cloud Cloud Cloud discovery Cloud application Cloud training, discovery workshop transformation services financing seminar Strategy Roadmap Design Implement Integrate Operate • HP cloud gap Cloud design service CloudStart Migration, Data centre care HP cloud future analysis service* integration CloudSystem services Integrated definition service* • HP cloud business enablement services multivendor case service* and implementation support services • HP converged cloud workload analysis CloudSystem matrix conversion service Cloud protection workshop Cloud protection design Managed security and roadmap and foundation services services and consulting Secure13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Steps of defining optimum operational modelHP Cloud future definition service Planning Conduct strategy workshop Analysis Mobilisation Investigation Facilitation Analysis of workshop output Present report • Management reporting • 30-45 minute • Compare output • Present findings methods educational modules • Formalise and develop • Provide final presentation • Definition of services • Conversation around principles (optional) • Available architecture each module • Financial reporting • First draft current state Recommendations Plan next steps structure profile • Formalise draft roadmap • Consolidated action items • Organisational structures • High level principles • Run FTE model output list (HP & client) • Other customer exhibits (optional) Workshop preparation Transformation tool Report • Workshop focus • Input data into model • Develop draft report • Agenda and content definition and running the model • Review draft with • Attendee list • Generating a high-level workshop participants • Venue roadmap • Logistics14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • HP cloud gap analysis service - 4 weeksPredictable executionOverview BenefitsAnalyses your current capabilities against • Don’t miss any important activity that needsfuture state and builds a comprehensive to be scopedroadmap of projects filling your readiness gaps • Identify project interdependencies • Prioritise projects, organise your teams • Start execution knowing your next steps, dependencies and risks15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Cloud gap analysis and master project plan serviceUndertake current state analyses, gap analyses and programme planning Current state analysis Roadmap development Define current state 1 month Gap analyses and roadmap development Develop schedule Develop effort estimate Discuss and present results Resource requirements Schedule development16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • HP cloud business case development service 3-4 weeksBusiness of IT discussion for adapting cloud model in hybrid environmentsOverview BenefitsDevelops detailed business plan as cloud service • Get faster buy-in from your CFO andprovider, and develop business case for cloud business stakeholdersservice consumer • Understand cost and benefits of cloud adaption before making any major investment • Develop and test alternative scenarios to see impact of different business and technology choices17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Cloud business case development serviceCreate a supporting business model Project costs Revenue scenarios FTE model development Virtualisation impact FTE reduction (FTE model) Develop 4 weeks scenarios Develop cash flow Virtualisation savings Discuss and present results Cash flow analysis18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Sample outputBusiness plan development for public cloud providers Market analysis Competitive analysis Product market combination (service structure) IaaS Market: Revenue Forecasts (Malaysia), 2009-2017 Selection of product market combination 60.0 56. 80.0% platform as a 65.7% 67.5% 9 service 9.0 70.0% 50.0 61.6% 60.4% 57.7% 60.0% Revenues (US$ million) 53.4% high (500) 52.9% 40.0 37. Protect position Invest Selective expansion Growth rate (%) 47.4% 50.0% 1 6.4 30.0 40.0% 23.1 47.8 30.0% Infrastructure as 20.0 4.4 a service 13. 30.7 20.0% Selective investment Selective strategy Selective expansion 8.3 8 2.9 profits Of harvest Software as a attractiveness 10.0 service 5.2 18.7 10.0% 1.5 2.1 3.3 1.8 10.9 0.6 1.1 6.5 0.2 1.8 0.3 2.7 4.1 0.0 1.3 0.0% Legend: 2009 2010 2011 2012 2013 2014 2015 2016 2017 Market share Compute Storage Growth Rate (%) Protect and Harvest Disinvest reconsider disinvest low (0) Year 2009 2010 2011 2012 2013 2014 2015 2016 2017 Selective Compute 1.3 1.8 2.7 4.1 6.5 10.9 18.7 30.7 47.8 harvest Storage 0.2 0.3 0.6 1.1 1.8 2.9 4.4 6.4 9.0 Invest/grow Growth Rate --- 47.4% 52.9% 57.7% 61.6% 65.7% 67.5% 60.4% 53.4% High(500) Ability to compete (0) Low Note: Compound Annual Growth Rate (2010 -2017): 59.8% Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan Service forecast Investment plan Price plan and marketing and sales plan AVG case PROPOSED monthly market price Service UOM Year1 year2 year3 year4 year5 year6 VM machine 4GB VM machine 8GB 4 GB ram 8 GB ram 18.75 18.75 37.5 75 250 250 500 550 750 750 1000 875 Results Table under/over pricing VM machine 16GB 16 GB ram 25 75 200 375 750 875 RM VM machine 48GB 48 GB ram 25 75 187.5 375 500 625 GB storage networkbandwidth GB mb/sec 500 30 2500 75 5000 125 15000 125 20000 125 25000 125 Value at Stake (VaS) 7,032,441 Avg case derived volumes worst case Service UOM Year1 year2 year3 year4 year5 year6 Instances GB storage # GB 88 2250 263 7750 888 22750 1800 51000 2750 75000 3375 92500 Net Present Value (NPV) 19,539,030 RM networkbandwidth Intiations mb/sec # 205 87.5 600 175 1900 625 3725 912.5 5625 950 6875 625 40% VM machine 4GB RM RM402 RM382 RM363 RM345 RM328 RM311 Worse case Service UOM Year1 year2 year3 year4 year5 year6 Internal Rate of Return (IRR) 153 % 80% VM machine 8GB RM RM977 RM929 RM882 RM838 RM796 RM756 VM machine 4GB 4 GB ram 3.75 7.5 50 100 150 200 VM machine 8GB VM machine 16GB VM machine 48GB 8 GB ram 16 GB ram 48 GB ram 3.75 5 5 15 15 15 50 40 37.5 110 75 75 150 150 100 175 175 125 Payback (static; not discounted): 1.2 years 100% VM machine 16GB RM RM1,654 RM1,572 RM1,493 RM1,418 RM1,348 RM1,280 GB storage GB 100 500 1000 3000 4000 5000 115% VM machine 48GB RM RM3,893 RM3,698 RM3,513 RM3,338 RM3,171 RM3,012 networkbandwidth derived volumes avg case 1 mb/sec 6 15 25 25 25 25 Payback (dynamic; discounted): 1.2 years 100% GB storage RM RM1.87 RM1.78 RM1.69 RM1.61 RM1.53 RM1.45 Instances # 17.5 52.5 177.5 360 550 675 GB storage networkbandwidth Intiations GB mb/sec # 450 41 17.5 1550 120 35 4550 380 125 10200 745 182.5 15000 1125 190 18500 1375 125 Baldwin Rate of Return 0.0 % 100% networkbandwidth RM RM8.52 RM8.10 RM7.69 RM7.31 RM6.94 RM6.59 100% Intenet bandwidth RM RM362.5 RM344.4 RM327.2 RM310.8 RM295.3 RM280.5 Best case Service VM machine 4GB UOM 4 GB ram Year1 45 year2 90 year3 600 year4 1200 year5 1800 year6 2400 Return of Investment (ROI): 48 % VM machine 8GB 8 GB ram 45 180 600 1320 1800 2100 VM machine 16GB 16 GB ram 60 180 480 900 1800 2100 VM machine 48GB 48 GB ram 60 180 450 900 1200 1500 GB storage GB 1200 6000 12000 36000 48000 60000 networkbandwidth mb/sec 72 180 300 300 300 300 derived volumes best case Instances # 210 630 2130 4320 6600 8100 GB storage GB 5400 18600 54600 122400 180000 222000 networkbandwidth mb/sec 492 1440 4560 8940 13500 16500 Intiations # 210 420 1500 2190 2280 1500 avg case worse case best cae 25% 5% 60% Profitability estimation Risk analysis Swot analysis RM35 Risks Millions RM30 •HP-Maxis partnership •New competitors entering •Use of proven technologies •Too high Customer expectations •Proven Methodology •Suitability of current Maxis operating RM25 6 2 •All required skills available model for cloud computing •Highly scalable •Too late readiness RM20 Worse case 3 Strengths Threats RM15 Avg case 1 Weaknesses Opportunities impact 8 Best case RM10 • Cross sell current Maxis offerings •No finalized market penetration plan. 5 •New service offering for Maxis. • Resell SaaS on IaaS platform RM5 4 •Complex governance structure. •Extend partnership into other area’s 7 RM0 Year1 year2 year3 year4 year5 year6 probability -RM519 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • HP cloud workload analysis serviceAnalysis to achieve the ideal hybrid computing environmentOverview BenefitsAnalyse different workloads and categorise • Gain visibility into demand profile and resourcethose for different delivery models (traditional, footprint for applicationsprivate, public cloud)-follow-up to cloud • Characterise and combine workloads in hybridoperations study environments • Drive decisions on where to host services and when to segregate private cloud environments20 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Workload characterisation Functional Traditional Business Outsourcing Workload Scoring Analysis Implementation Private cloud (operate and use) Technical Public cloud21 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Cloud transformation and planning tool22 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • SwissCommCloud planning servicesProblem Solution Results• Transform IT service • A planning framework and • Detailed roadmap towards a architecture and management a stepwise implementation cloud-based architecture and towards standardised services programme leveraging HP operational model delivered through a cloud-type Capability Framework for Cloud • Well integrated transformation model. Also, reduce number of and a conceptual description of plan through development servers by one third, increase the future state of the various of overall plan, the services, the utilisation and replace > 50% of aspects of the new production technical infrastructure, the delivery of many unique, model based on HP Reference the system and process locally managed service Architecture for Cloud management tooling, the offerings with the delivery of financial costing model, the standard services achieving skills requirements, the process significant savings and business framework and the project responsiveness progress tracking methodology23 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • MaxisPublic cloud and market place in productionProblem Solution Results• Extend beyond telecom • Advise on market trends and Maxis is now: leadership into providing business models • Malaysia’s first public cloud enterprises with integrated, • Design & implement IaaS and services provider end-to-end communications co-lo infrastructure • Positioned to lead in integrated• Introduce data centre • Customise front-end portal that enterprise communications co-location & IaaS services manages customer services • Building expertise in co-lo, IaaS• Acquire business and • HP Enterprise Services provide markets & technologies technology expertise in rapidly managed services to run changing market • Equipped to pursue new high- infrastructure end channels and accounts24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Why HP© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • HP Converged Cloud is uniquely positionedBringing consistency, choice & confidence to customers Best-in-class technology Hybrid delivery Open, extensible architecture Experience • Converged infrastructure • Spans traditional IT, • Enables service flexibility • Thousands of customer private, managed and and portability engagements • Converged management public cloud and security • Heterogeneous • Knowledge running large- • Supports infrastructure, (hypervisor, deployment, scale cloud environments • Converged information applications and development, information infrastructure) • Designed with partners in mind26 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  • Thank you© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.