© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
Data deduplication
Data deduplication
How much wood would a
woodchuck chuck if a
woodchuck could chuck
wood?
“10 pieces”
A...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
Maximizing the business value of data deduplication
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Maximizing the business value of data deduplication

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Data deduplication appliances have proven their worth in the enterprise, making it relatively easy for companies to make the business case for their adoption. The potential for much shorter backup windows, faster restore times and the ability to store large volumes of data using much less physical space all resonate with senior management. However, deduplication deployments have proven to be anything but a slam dunk. In this session, discover why organizations have struggled to maximize the value of data deduplication and how they can avoid these issues going forward.

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Maximizing the business value of data deduplication

  1. 1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Maximizing thebusinessvalueof datadeduplication Kenneth P. Brickhouse June 12, 2013
  2. 2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 My background Name Kenneth P. Brickhouse Title BURA Practice Manager IT industry experience • Storage Services Director • Backup and Recovery Service Delivery Manager • Principal Systems Engineer Professional information • Member of ITSMF USA • Member of Toastmasters International E-mail kenneth.brickhouse@hp.com Years at HP 1 Current responsibilities • Lead HP’s BURA Consulting Practice • Design, plan, and implement complex data protection solutions and services • Advise HP customers on backup and recovery, archive, and disaster recovery strategies
  3. 3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. “Priceiswhatyoupay.Valueis whatyouget.” Warren Buffet, CEO Berkshire Hathaway
  4. 4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 Agenda • Deduplication: a brief overview • Data protection today • The value prop • The value trap • Maximizing the technology • Service delivery models Maximizing the business value of data deduplication
  5. 5. Data deduplication Data deduplication How much wood would a woodchuck chuck if a woodchuck could chuck wood? “10 pieces” As each source changes, only store unique blocks Compression How much . would a ., , if a ., could , .? How much . would a ., , if a ., could , .? SiS How much wood would a woodchuck chuck if a woodchuck could chuck wood? Only store unique files Basic backup How much wood would a woodchuck chuck if a woodchuck could chuck wood? How much wood would a woodchuck chuck if a woodchuck could chuck wood? Storage efficiency models 2 copies; 140 bytes 2 copies; 90 bytes 2 copies; 70 bytes* 2 copies; 56 bytes
  6. 6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Dataprotectiontoday
  7. 7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Deduplication appliances A staple in the majority of enterprises but not ubiquitous yet • IDC reported revenue growth for the dedup market ranged between 0-30% in the final 3 quarters of 2012; 20% expected going forward • Increased Backup and Recovery stability – >90% success rates are more achievable • Today’s risk to B&R is less about technology and more about process and compliance The technology is not a panacea • It can turbo boost your B&R operations • It is not immune to weak design and implementation activities The industry impact
  8. 8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Deduplication appliances • Your dedup ratio is only part of the equation • Performance and availability matter too • How the solution is best suited for your environment will determine the amount of value delivered The technical impact
  9. 9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10 Developing flexible infrastructures to support hybrid IT delivery models Data protection evolution • Organizations on a journey to improve efficiency and effectiveness of how IT delivers services to the business • Data and storage grab all the headlines • Data protection is still the Rodney Dangerfield of the data center Data protection maturity Data protection models Tape backups Disk staging and tape backups Replication, snapshots, disk staging, and tape backups Replication, snapshots, deduplication, and tape backups Tiered or tapeless Legacy Primitive Advanced Backups 3.0 Next-gen Backups 2.1Backups 1.0 Backups 1.1 Backups 2.0 Integrated
  10. 10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11 GovernanceProcess TechnologyOrganization Business drivers IT servicesUser behavior An enterprise view Data protection is more than just backups Data protection
  11. 11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Data protection and business outcomes What the business expects from IT Protect its data from: • Theft • Corruption • Deletion • Destruction • Disasters Your data is your business, so act like it
  12. 12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 Protect data relative to its value For these attributes, yes Deletion • Everyone deserves a do-over Security • From PCs to tapes encrypt your data Corruption • Backups as a no-fault insurance policy Intentional or accidental destruction • Victims should be entitled to recovery services But not for these Long term retention • Keep what you have to; no more and no less Recovery point Sub-day RPOs are for very important data Recovery time • Seat your “VID’s” first Disaster recovery • Compliance Does one size fit all?
  13. 13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Deduplication strategyanddesign
  14. 14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 The deduplication value prop Apples to apples Disk generally beats tape by: • Ingesting more data in less time • Housing more data in a smaller footprint • Supporting frame-based replication – Improving DR – Reducing or eliminating off-site vaulting • Providing RAID protection There is truth in advertising
  15. 15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 The deduplication value trap Apples to oranges Tape generally beats disk by: • Providing a significantly lower cost point – 5x dedup for 10x the cost is not a good business decision • Requiring less planning and design – Without strategic planning, your dedup project may see a fraction of the throughput or compression expected • Offline storage rather than near-line – The “air gap” argument Read the fine print
  16. 16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17 “Strategic” framework Datasheets and demos • The discussion • How fast is it? • How much can it hold? • What deduplication rates will I see? • How much does it cost? The technology centric approach
  17. 17. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18 Design framework Here, there, and nowhere • The design phase • A PowerPoint • A “push button design” • A bill of materials • A proof-of-concept The technology centric approach
  18. 18. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19 Strategic framework Seek first to understand • The business discussion • How much data do you have? • How much could you afford to lose? • How long do we need to keep it? • How fast do we need to recover it? • How much time do we have to protect it? • Preliminary design The business-centric approach
  19. 19. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20 Implementation framework Then be understood Business and IT collaboration • Classify apps by criticality • Classify data by attributes • Determine the amount of data diversity • Balance cost and requirements • Detailed design and implementation The business-centric approach
  20. 20. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Dataprotection deliverymodels
  21. 21. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22 BaaSD2D2T Common frameworks and attributes for success Deduplication delivery models Disk-to-disk-to-tape Tapeless Service model Off-site storage Auto lifecycle management Respectable dedup ratios Capacity management Reporting and trending Short-term retention polices Respectable dedup ratio Defined offerings Financial management Service level agreements Multisite replication Enterprise archiving D2D Respectable dedup ratios Multisite replication Off-site storage Enterprise archiving Reporting and trending Capacity management
  22. 22. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 Cost complaints are a symptom for lack of choice Tiers or tears • Data deduplication should be thought of as a distinct tier of storage • Storage tiering long considered a best practice with primary storage • Backup storage should be thought of in the same way and looked at as an extension of your Enterprise Storage Portfolio • Data that requires an RTO of less than one day is best suited for a disk target • Tape ideal for data not requiring rapid or frequent restores • Archive is its own element that could live on various media types and best defined by cost and risk drivers
  23. 23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24 A blended approach to data protection Backup service offerings Tier 1 Advanced Disk Backup Service • RPO and RTO 4 Hours • 30 days retention on deduplicated disk • Long-term retention on archive media Basic Disk Backup Service • RPO 24 hours • RPO 24 hours • One-month retention on deduplicated disk Tier 3 Tape Backup Service • RPO 24 Hours • RTO 48 hours • Three-month retention on tape
  24. 24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25 Data protection classifications Snap schedule Backup schedule Dedup Tape Archive Tier 1 application (STR) Hourly 2, D, F Y N N Tier 1 application (LTR) 4 hour 1, D, F Y N Y Tier 2 application (STR) - 1, D, I 1, W, F Y N N Tier 2 application (LTR and poor dedup) - 1, D, I 1, W, F N Y N Tier 3 application - 1, D, I 1, W, F N Y N Data protection maturity Example offerings
  25. 25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26 For more information Attend these sessions • BB2092, The top four CIO priorities and 12 ways to help your CIO sleep better at night • TB2771, Information confidentiality: business risks and regulations Visit these labs and demos • HOL3200, HP StoreOnce deduplication with HP Data Protector 7 – now with StoreOnce Catalyst • 1336, HP Storage and Backup Consulting Services After the event • Contact your sales rep • Visit the HP Storage Technology Services website at www.hp.com/services/storage • Download this presentation from the HP Discover website Your feedbackis important to us. Please take a few minutes to complete the session survey.
  26. 26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27 Learn more about this topic Use HP Autonomy’s Augmented Reality (AR) to access more content 1. Launch the HP Autonomy AR app* 2. View this slide through the app 3. Unlock additional information! *Available on the App Store and Google Play
  27. 27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou
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