Branding Your Business, with HP and Katie Ledger

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Katie Ledger's presentation from the latest HP Business Answers Forum

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  • Today we live in a world where we have to communicate who and what we are and what makes us special – VERY quickly….
  • I help people communicate with impact (what) via presentation training, creating effective sales presentations and hosting/directing conferences/events…( how) Working for companies such as Microsoft – I directed and hosted Cloud technology event for 1200 partners with Steve Ballmer CEO of MS. So I work with the organisers to establish what we want people doing, thinking and saying after the event and then work backwards…etc ( u get the drift) ! Write it all out in long hand and edit ruthlessly !!
  • I help people communicate (what) with impact (why) via presentation training, creating effective sales presentations and hosting/directing conferences/events…( how) Working for companies such as Microsoft – I directed and hosted Cloud technology event for 1200 partners with Steve Ballmer CEO of MS. So I work with the organisers to establish what we want people doing, thinking and saying after the event and then work backwards…etc ( u get the drift) ! Write it all out in long hand and edit ruthlessly !!
  • I help people communicate with impact (what) via presentation training, creating effective sales presentations and hosting/directing conferences/events…( how) Working for companies such as Microsoft – I directed and hosted Cloud technology event for 1200 partners with Steve Ballmer CEO of MS. So I work with the organisers to establish what we want people doing, thinking and saying after the event and then work backwards…etc ( u get the drift) ! Write it all out in long hand and edit ruthlessly !!
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  • What/who fills your energy pot? What/who drains? For me TV can be a driller and exercise /several informal mentors are primary fillers.
  • Branding Your Business, with HP and Katie Ledger

    1. 1. Global microBRAND gapingvoid.com
    2. 2. You go to a party and see an attractive person. You go up to them and say “ Hi, I’m great in bed, how about it?” That’s DIRECT MARKETING Same, but this time you give your friend £10. They say to the attractive person “ Hi, my friend over there is great in bed, how about it?” That’s ADVERTISING This time, the attractive person approaches YOU and says “ Hi I hear you’re great in bed, how about it?” That ’ s the power of BRANDING
    3. 4. humanbusinessworks.com
    4. 7. Hugh MacLeod   I’m a cartoonist who draws “cube grenades” – i.e. conversation starters. I started gapingvoid.com a decade ago when I started publishing  “Cartoons Drawn On The Back Of Business Cards“. I used to be an advertising copywriter. Eventually I wrote  a couple of books. I now draw Cube Grenades” i.e. business-focused cartoon commissions for clients like Microsoft and Rackspace. I have  a daily cartoon newsletter, which I send out every weekday to tens of thousands of people.  I also have an online gallery, where I sell art. Thanks for reading!
    5. 8. The BONGS 5s headline 15s intro 90s report 30 MIN PANORAMA
    6. 9. What (why?) How When(story) Your story
    7. 10. What - I help people communicate with impact using my skills as a former TV News Journalist. I wanted to focus on telling good news stories. How - via presentation/pitch coaching, directing and hosting conferences, writing and speaking. When – Microsoft Cloud event 2010. Directed and hosted for 1200 people. Brought partner stories to life and engaged audience. Rating 7.8/9
    8. 12. WELCOME TO THE DIGITAL MARKETER Thanks for stopping by. I'm Allister Frost, Head of Digital Marketing Strategy at Microsoft. It's my job to help my colleagues transition from shouting out advertising messages to the few to engaging in an ongoing conversation with our gazillions of customers and partners. Have a read through my posts here and please let me know what you think.
    9. 13. What (why?) How When(story) Your story
    10. 14. humanbusinessworks.com
    11. 15. Global Microbrand Always Showtime Excellent work Great attitude SHOW UP/On Time Say Thank YOU Voice mail “ Google / Bing me” Website / blog LinkedIn, Facebook, Twitter Appearance appropriate Email signature Business card
    12. 16. Katie Ledger 07803 229436 web blog book
    13. 18. <ul><li>Greetings…… </li></ul><ul><li>I'm starting the weekend early en route to Canada - the roaming charges there are heinous so phone data will be off. Expect a delayed response and really don't expect a response until Monday. If you need to contact me urgently feel free to text +1 206XX XX XXX. If it's a true emergency, call the National Guard, FBI or tweet to @breakingnews </li></ul><ul><li>I've lined up a few posts for www.microsoft.com/next </li></ul><ul><li>So please head there or follow me on Twitter @stevecla </li></ul><ul><li>Regards </li></ul><ul><li>Steve </li></ul>
    14. 19. Energy, it's 75% of the job. If you haven't got it be nice. Paul Arden
    15. 20. ENERGY Fillers
    16. 21. Drillers Fillers

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