Nascar business series social media keynote
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Nascar business series social media keynote

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    Nascar business series social media keynote Nascar business series social media keynote Presentation Transcript

    • SoLoMo – what is it, why you should care, and what to do next NASCAR Business Series Calvin Zito © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • #NASCARbizseries @HPStorageGuy hp.com/storage/blog 2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • 9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • What is SoLoMo So Lo Mo Social Local Mobile © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • NASCAR Fan and Media Engagement Center © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • The world has changed! 77% Push marketing not very effective Content marketing © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Content marketing Is the marketing of attraction • Being there when consumers need you • You have relevant, educational, helpful, compelling, and engaging information 13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Converged Media Traditional ads, banner ads, PPC ads, advertorials Owned Media Paid Media Earned Media 14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Website, microsites, blog, YouTube, Facebook Press coverage, blogger coverage, user reviews
    • Social networks gaining traction with small business 15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Social presence examples f 16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Blog hp.com/storage/blog 17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Blog – how to get started 1. Have a purpose 2. Create a content plan 3. Share the load (get experts in your business to blog) and be regular! 4. Promote it 5. Get social and automated sharing new blog posts 6. Engage with comments 7. Be seen as an expert 18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Twitter 19 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Twitter – how to get started 1. Pick a handle 2. Fill out a bio, include a link to your website 3. Enhance your profile 4. Monitor the impact 5. Follow others 6. Grow your followers 7. Interact with followers 20 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • LinkedIn 21 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • LinkedIn – how to get started Starting a company page 1. Fill out company overview 2. Add your products and services 3. Add product and service overview 4. Include a call to action Other steps 1. Weave LinkedIn into your marketing mix 2. Join LinkedIn Groups 3. Consider creating a group For details on steps, see http://bit.ly/1a5Ox6L or http://bit.ly/1a5PHiK 22 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Ultimate guide: http://bit.ly/1aCVvTz
    • Facebook 23 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Facebook – how to get started 1. Choose a classification * 2. Complete the basic info 3. Use the Admin Panel to update page, build your audience 4. Fill the page with content 5. Measure the results f * https://www.facebook.com/pages/create.php 24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • YouTube & Podcasts 25 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • YouTube/Podcasts – how to get started 1. 2. 3. 4. 5. 6. 26 Choose a topic Brand your program Format and structure Plan your content Record, edit, publish Grow your audience © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Top tips! 1. 2. 3. 4. 5. 6. 7. 8. 27 Plan your strategy Find your customers Schedule social time Be authentic Be an expert Listen Respond often Provide value © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Where to find me • Around the Storage Block blog: http://hpstorage.me/ATSB-blog • ChalkTalks on YouTube: http://hpstorage.me/HPChalkTalks • Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts • HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup • HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook • Twitter: @HPStorageGuy , @HPStorage 28 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
    • Thank you © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.