SoLoMo – what is it,
why you should care,
and what to do next
NASCAR Business Series
Calvin Zito

© Copyright 2012 Hewlett...
#NASCARbizseries

@HPStorageGuy
hp.com/storage/blog

2

© Copyright 2012 Hewlett-Packard Development Company, L.P. The inf...
3

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
4

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
5

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
6

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
7

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
8

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
9

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change withou...
What is SoLoMo

So

Lo

Mo

Social

Local

Mobile

© Copyright 2012 Hewlett-Packard Development Company, L.P. The informat...
NASCAR Fan and Media
Engagement Center

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contain...
The world has changed!

77%

Push marketing
not very effective

Content marketing

© Copyright 2012 Hewlett-Packard Develo...
Content marketing
Is the marketing of attraction
• Being there when
consumers need you
• You have relevant,
educational, h...
Converged Media
Traditional
ads, banner
ads,
PPC ads,
advertorials

Owned
Media

Paid
Media

Earned
Media
14

© Copyright ...
Social networks gaining traction
with small business

15

© Copyright 2012 Hewlett-Packard Development Company, L.P. The i...
Social presence examples

f
16

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herei...
Blog
hp.com/storage/blog

17

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein ...
Blog – how to get started
1. Have a purpose
2. Create a content plan
3. Share the load (get
experts in your business
to bl...
Twitter

19

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to cha...
Twitter – how to get started
1. Pick a handle
2. Fill out a bio, include a
link to your website
3. Enhance your profile
4....
LinkedIn

21

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to ch...
LinkedIn – how to get started
Starting a company page
1. Fill out company
overview
2. Add your products
and services
3. Ad...
Facebook

23

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to ch...
Facebook – how to get started
1. Choose a classification *
2. Complete the basic info
3. Use the Admin Panel to
update pag...
YouTube & Podcasts

25

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is sub...
YouTube/Podcasts – how to get started
1.
2.
3.
4.
5.
6.

26

Choose a topic
Brand your program
Format and structure
Plan y...
Top tips!
1.
2.
3.
4.
5.
6.
7.
8.
27

Plan your strategy
Find your customers
Schedule social time
Be authentic
Be an exper...
Where to find me
• Around the Storage Block blog:
http://hpstorage.me/ATSB-blog
• ChalkTalks on YouTube:
http://hpstorage....
Thank you

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to chang...
Upcoming SlideShare
Loading in...5
×

Nascar business series social media keynote

991

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
991
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Nascar business series social media keynote

  1. 1. SoLoMo – what is it, why you should care, and what to do next NASCAR Business Series Calvin Zito © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  2. 2. #NASCARbizseries @HPStorageGuy hp.com/storage/blog 2 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  3. 3. 3 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  4. 4. 4 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  5. 5. 5 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  6. 6. 6 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  7. 7. 7 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  8. 8. 8 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  9. 9. 9 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  10. 10. What is SoLoMo So Lo Mo Social Local Mobile © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  11. 11. NASCAR Fan and Media Engagement Center © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  12. 12. The world has changed! 77% Push marketing not very effective Content marketing © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  13. 13. Content marketing Is the marketing of attraction • Being there when consumers need you • You have relevant, educational, helpful, compelling, and engaging information 13 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  14. 14. Converged Media Traditional ads, banner ads, PPC ads, advertorials Owned Media Paid Media Earned Media 14 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Website, microsites, blog, YouTube, Facebook Press coverage, blogger coverage, user reviews
  15. 15. Social networks gaining traction with small business 15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  16. 16. Social presence examples f 16 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  17. 17. Blog hp.com/storage/blog 17 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  18. 18. Blog – how to get started 1. Have a purpose 2. Create a content plan 3. Share the load (get experts in your business to blog) and be regular! 4. Promote it 5. Get social and automated sharing new blog posts 6. Engage with comments 7. Be seen as an expert 18 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  19. 19. Twitter 19 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  20. 20. Twitter – how to get started 1. Pick a handle 2. Fill out a bio, include a link to your website 3. Enhance your profile 4. Monitor the impact 5. Follow others 6. Grow your followers 7. Interact with followers 20 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  21. 21. LinkedIn 21 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  22. 22. LinkedIn – how to get started Starting a company page 1. Fill out company overview 2. Add your products and services 3. Add product and service overview 4. Include a call to action Other steps 1. Weave LinkedIn into your marketing mix 2. Join LinkedIn Groups 3. Consider creating a group For details on steps, see http://bit.ly/1a5Ox6L or http://bit.ly/1a5PHiK 22 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Ultimate guide: http://bit.ly/1aCVvTz
  23. 23. Facebook 23 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  24. 24. Facebook – how to get started 1. Choose a classification * 2. Complete the basic info 3. Use the Admin Panel to update page, build your audience 4. Fill the page with content 5. Measure the results f * https://www.facebook.com/pages/create.php 24 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  25. 25. YouTube & Podcasts 25 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  26. 26. YouTube/Podcasts – how to get started 1. 2. 3. 4. 5. 6. 26 Choose a topic Brand your program Format and structure Plan your content Record, edit, publish Grow your audience © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  27. 27. Top tips! 1. 2. 3. 4. 5. 6. 7. 8. 27 Plan your strategy Find your customers Schedule social time Be authentic Be an expert Listen Respond often Provide value © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  28. 28. Where to find me • Around the Storage Block blog: http://hpstorage.me/ATSB-blog • ChalkTalks on YouTube: http://hpstorage.me/HPChalkTalks • Podcasts or search iTunes for “ATSB”: http://hpstorage.me/ATSB-podcasts • HP Storage Group on LinkedIn: http://hpstorage.me/HPStorageGroup • HP Storage on Facebook: http://hpstorage.me/HPStorageOnFacebook • Twitter: @HPStorageGuy , @HPStorage 28 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  29. 29. Thank you © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×