© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
| COMMERCIAL CLIENT| MARCH 2014 |17
WHAT A DIFFERENCE 8 YEARS MAKES:
TWO PICTURES OF PAPAL INAUGURATIONS
| COMMERCIAL CLIENT| MARCH 2014 |18
FUNDAMENTAL CHANGES IN COMPUTE, NETWORKING AND STORAGE
 New technical requirements
 ...
| COMMERCIAL CLIENT| MARCH 2014 |19
HP MOONSHOT SERVER WITH AMD OPTERON™ X2150 APU
4.3U server with 45 hot-pluggable cartr...
| COMMERCIAL CLIENT| MARCH 2014 |20
A NEW ERA OF PROCESSOR PERFORMANCE & NEW WAYS TO BENCHMARK
Throughput
Performance
Time...
| COMMERCIAL CLIENT| MARCH 2014 |21
THE APU IS AT THE HEART OF OUR PRODUCT STRATEGY
MULTI-CORE CPUS
Designed for
 General...
| COMMERCIAL CLIENT| MARCH 2014 |22
ANALOGY
BRAIN VS. APU
APU.
CPU is the logical side, GPU is the creative size.
GFLOPS -...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
Service Description
Service
• Remotely accessible HDI PoC
• Predefined Test Cases
• Up-to 5 Day Duration
• Hosted in the D...
Engagement Process
Customer
Partners
Sales
Presales
Local Country Need
Customer
Partners
Sales
Presales
Local Solution Del...
PoC Environment
Laptop
Thin Client
Tablet
PC
Smartphone
Citrix Netscaler Gateway
HPN 5900 Switch
Provisioning Server
CS100...
© Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without n...
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HP Moonshot system

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HP Moonshot system

  1. 1. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HPhosteddesktops solutiontopower mobileworkstyles Based on the industry’s highest-density system to transform business and IT © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted. For HP and SI/O Partner use only. Gianluca Gamberoni - Category Manager HPS, HP Italy Roberto Dognini - Head of Sales Commercial Go-to-Market EMEA, AMD Italy Antonio Antelmo - Presales, Citrix Italy Benjamin Jolivet - Channel & Alliance Manager, Citrix Italy Francesco Merlotti – Sales Specialist PPS, HP Italy
  2. 2. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2 Introduction Agenda • Moonshot platform and current portfolio • Introducing m700 cartridge and HP ConvergedSystem100 • Citrix Mobility strategy and XenDesktop solution • POC EXPRESS (NEW !!) • Q&A
  3. 3. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3 HP Moonshot System Designed for the data center, built for the planet • The world’s first software defined server accelerating innovation while delivering breakthrough efficiency and scale
  4. 4. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4 HPMoonshotSystem Details © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
  5. 5. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5 HP Moonshot System The world’s first software defined server 77% Less cost 80% Less space 97% Less complexity 89% Less energy HP Moonshot 1500 Chassis Supports shared components including power, cooling, and management and fabric Software defined servers 45 individually serviceable hot-plug cartridges Source: HP internal analysis
  6. 6. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6 HP Moonshot 1500 Chassis front view The essential foundation for the new style of IT 45 hot-plug cartridges FUTURE Compute, Storage, or Combination x86 , ARM, or Accelerator • Single-server = 45 servers per chassis • Quad-server =180 servers per chassis Dual low-latency switches • HP Moonshot-45G Switch Module (45 x1Gb downlinks) • HP Moonshot-180G Switch Module (180 x1Gb downlinks)
  7. 7. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7 HP Moonshot 1500 Chassis rear view The essential foundation for the new style of IT Rear View HP Common-Slot Power Supplies 5 serviceable, redundant, hot-plug fan modules Dual Network Uplinks • HP Moonshot-6SFP Uplink Module (6 x10Gb Stackable Uplinks) • HP Moonshot-4SFP Uplink Module (4 x40Gb Stackable Uplinks) HP Moonshot 1500 Chassis Management module
  8. 8. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8 Highly flexible fabric Supporting a range of current and future capabilities Traffic isolation and stacking for resiliency with dual low-latency switches Economical and flexible storage with shared storage lanes Multiple servers managed as one platform with dedicated iLO network Integrated cluster fabric with point-to-point connectivity $ 8 Lanes
  9. 9. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9 Expanding customer and partner programs Moonshot delivers breakthrough innovation, solutions and support HP Pathfinder Innovation Ecosystem Moonshot Concierge Support Customer Need Analyze Application Optimize Server Launch Solutions 4x the Solutions 3x Faster Time to Innovation Leading technology partnerships HP Discovery Lab Service & Consulting Acquire on your terms$ Solution Builder program Community Expertise Reference Architectures
  10. 10. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Softwaredefinedserversfor targetedsolutions ProLiant m700 Server ProLiant Moonshot Server ProLiant m300 Server
  11. 11. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11 Software defined servers optimized for workloads ISV reference architectures ProLiant m700 ProLiant Moonshot Server ProLiant m300 Hosted Desktop Infrastructure Dynamic Web Serving Hosting , Content Delivery Network Static Web Serving Hosting
  12. 12. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12 Moonshot powers HP.com 6 Cache 16 HTTP Apache 16 Download files 6 Moonshot chassis < 6kW Power total < 1 Rack/data centerBrowsing: www.hp.com (HP’s web gateway) Downloads: ftp.hp.com (driver updates ) 100% www.hp.com 300M hits per day 94% Less power 89% Less space (1) 100% ftp.hp.com
  13. 13. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13 HP Moonshot cartridges made even better HP Openstack (former HP Cloud OS) for Moonshot supports these workload-optimized servers HP ProLiant Moonshot Server 12.04 Enterprise Linux 6.4 Linux Enterprise Server11 SP2 HP ProLiant m300 Server Cartridge 13.10 Enterprise Linux 6.5 Linux Enterprise Server11 SP2 Windows Server2012 & WS2012 R2
  14. 14. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14 Introduction Agenda • Moonshot platform and current portfolio • Introducing m700 cartridge and HP ConvergedSystem100 • Citrix Mobility strategy and XenDesktop solution • POC EXPRESS (NEW !!) • Q&A
  15. 15. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 HP ConvergedSystem 100 Chassis Dual network switches Dual network switches Forty-five (3 x 15) cartridge slots
  16. 16. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16 Delivering hosted desktops to workers on any device, anywhere, at any time Challenge: • Increasingly costly and complex desktop environments, caused by the skyrocketing number of mobile devices Current Environment: • Use of Citrix XenDesktop Provisioning Services • >200 remote desktops • Security requirements for data access • Clients requiring predictable performance Opportunity: • Enterprise, Service Provider • FED/SLED, Financial Services, Healthcare HP ProLiant m700 Server Cartridge Based on the AMD Opteron X2150 APU
  17. 17. | COMMERCIAL CLIENT| MARCH 2014 |17 WHAT A DIFFERENCE 8 YEARS MAKES: TWO PICTURES OF PAPAL INAUGURATIONS
  18. 18. | COMMERCIAL CLIENT| MARCH 2014 |18 FUNDAMENTAL CHANGES IN COMPUTE, NETWORKING AND STORAGE  New technical requirements  An exponential increase in demand for compute, networking and storage  New workloads means the same old same old doesn’t work—need new technology, product and business models More Form Factors More Apps More Users
  19. 19. | COMMERCIAL CLIENT| MARCH 2014 |19 HP MOONSHOT SERVER WITH AMD OPTERON™ X2150 APU 4.3U server with 45 hot-pluggable cartridges (4) AMD Opteron ™ X2150 APU SoCs per compute cartridge Up o 180 servers per chassis Optional storage cartridge—2 drives per cartridge Density Differentiation Target Workloads AMD Opteron™ X2150 APU for multimedia workloads Highest server density available in Moonshot systems Hosted Desktop Cloud gaming Content Distribution Network Video pre-processing and transcoding HP Proliant M700
  20. 20. | COMMERCIAL CLIENT| MARCH 2014 |20 A NEW ERA OF PROCESSOR PERFORMANCE & NEW WAYS TO BENCHMARK Throughput Performance Time (# of processors) we are here  Hit $XXXM OPEX in Q3 2013  Manage cash and working capital  Improve inventory mix  Communicate our plan and strategy  Stabilize the business SINGLE-CORE ERA MULTI-CORE ERA HETEROGENEOUS SYSTEM ERA Assembly  C/C++  Java … pthreads  OpenMP / TBB … Shader  CUDA OpenCL !!! Enabled by:  Moore’s Law  Voltage Scaling Constrained by:  Power  Complexity Single-thread Performance Time ? we are here Enabled by:  Moore’s Law  SMP architecture  Power  Parallel SW  Scalability Constrained by: Throughput Performance Time (# of processors) we are here ModernApplication Performance Time (Data-parallel exploitation) we are here  Abundant data parallelism  Power efficient GPUs Enabled by:  Programming models  Comm. overhead Temporarily Constrained by:
  21. 21. | COMMERCIAL CLIENT| MARCH 2014 |21 THE APU IS AT THE HEART OF OUR PRODUCT STRATEGY MULTI-CORE CPUS Designed for  General purpose tasks  Most common applications  Data processing serially CPU  General-purpose, programmable scalar and vector processor cores, forming a heterogeneous capability  High-speed bus architecture  Shared, low-latency memory model  Complete System-on-Chip APU WITH EXTERNAL GPU SUB-SYSTEMS Designed for  Specialized tasks (e.g. graphics, video)  Most visual applications  Data processing in parallel GPU
  22. 22. | COMMERCIAL CLIENT| MARCH 2014 |22 ANALOGY BRAIN VS. APU APU. CPU is the logical side, GPU is the creative size. GFLOPS - compute capacity Performance is APU’s ability to utilize GFLOPS Brain. Left side is logical, Right side is creative. Brain size is similar in all people IQ is ability to understand ideas, and the ability to store, retrieve, and process information
  23. 23. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23 HP ProLiant Server Cartridge with AMD OpteronX 2150 WORKLOAD Hosted Desktop Infrastructure CPU (4) 15W AMD Opteron™ X2150 APU / 4 core / 1.5GHz w/ Integrated GPU MEMORY (4) 8 Gb SO-DIMMS Total 1 SO-DIMM per processor, each upto1600Mhz, DDR3 SO-DIMM ECC (8GB) NETWORK Onboard NIC: 1 dual port 1GbE NIC per CPU Switch: 180 1GbE Downlinks Uplink Module: 4 x 40GbE QSFP+ ports STORAGE HP m700 4 x 32GB or 64GB iSSD Mezzanine for local storage (1 x per CPU) BOOT 1) Network or 2) Local via iSSD Mezz SYSTEM CONFIGS 45 or 15 Server Cartridges per chassis Power Chassis: 3510W Peak, 1755W Typical , 900W idle Cartridge: 78W Peak, 39W Typical, 20W idle Node: 19.5W Peak, 10W Typical, 5W idle OS Windows 7 / Windows 8 - 64bit HP ProLiant m700 Server Cartridge specs
  24. 24. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24 Dedicated resources for every user Chassis configuration • 45 AMD Kyoto Cartridges • Dual 180 x 1 GbE switch modules • Dual 40 GbE uplink modules • 4 x 1,500 watt Platinum PS (n+1) • Chassis Management module • Five dual-rotor, hot-plug fans (N+1) 180 users in 4.3u Web Server m300 CPU Graphics Memory Disk OS AMD Opteron X2150 / 4 core Integrated Radeon 8000 GPU 8GB DDR3 SO-DIMM ECC 1600MHZ 32/64GB iSSD (400 IOPS) Win 7 64 Ent SP1 1 x Cartridge = 4 x PC Nodes Each PC Node No I/O bottlenecks with 400 IOPS per user Bare-metal means no virtualization
  25. 25. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25 The first PC-on-chip for the data center HP ConvergedSystem 100 for Hosted Desktops No compromise PC experience Full-powered desktop, with independent compute and graphics for each user Simple to deploy • Up and running in approximately two hours1 with Citrix XenDesktop with no SAN or virtualization layer • 180 desktop per 4U chassis; pre-determined sizing for predictable cost and capacity planning and scaling Better total cost of ownership • All the HP Moonshot efficiencies – lower cost, better performance, less space, and less complex Up to 44%better TCO and 63% less power4 Up to 90%faster deployment3 Up to 6Xfaster graphics frames per second2 1, 2, 3, 4 Based on internal HP testing, October 2013
  26. 26. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26 HP Converged Infrastructures enabling mobility Task workers Productivity users Knowledge workers Power users Workstation- class users + Graphics Accelerated VDI GAP WS460c Graphics ServersReference Architectures for VDI
  27. 27. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27 The increasing needs from knowledge workers in a virtual desktop environment I need to run any application I want on multiple devices, just like my PC Scroll PDF files smoothly View and hear flash video without skips or delays See and hear video conference or webcast clearly View 3D images
  28. 28. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28 Aligning to PC user segmentation Performance – Cost/Seat Session / App Virtualization Virtual desktops (VDI) App / Desktop virtualization with graphics acceleration DensityHigh High Client Devices Task workers (data enter) Knowledge workers Productivity workers Power users Workstation-class workers ConvergedSystem 100 (HDI) HP Confidential – NDA Required
  29. 29. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29 Qualifying Accounts For Hosted Desktops 1. VDI in production with 200+ remote desktops 2. Citrix XenDesktop using PVS (not MCS) 3. HP WS460c Users (want lower cost/lower performance graphics) 4. Having Trouble with: A. sizing users B. addressing latency C. graphics and video applications Detailed technical requirements for qualifying customers: • Running Windows 7 for PC users • Running non-persistent VDI instances • Ok to support 10GBe network High Level for qualifying customers:
  30. 30. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30 CS100 Hosted Desktop Infrastructure solution diagram Dual 40Gb (4 x 10Gb) HPN 5900 switches Citrix Provisioning Servers Fully Integrated with Citrix XenDesktop and Provisioning Services (PVS) Up to 1260 Desktops in the rack Up to 7 Chassis with 45 m700 (180 nodes per chassis) HP StoreEasy 12TB – 1PB+ SAS/SATA SFF/LFF2x HP ProLiant DL385 Gen8 8x300GB SAS1.2TB+ 2 x 10Gb HP Thin Client Portfolio 2 x 10Gb •Simply redirect user images to nodes •Scale to thousands of users easily •Built-in redundancy – if one node goes down, easily stream to another node Users Data Storage
  31. 31. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31 HP ConvergedSystem 100 deployment 1260 Desktops in the rack – Simple solution for knowledge worker HP Moonshot System Up to 7 Chassis with 45 m700 (180 nodes) HP StoreEasy 12TB – 1PB+ SAS/SATA SFF/LFF Dual 40Gb 4x10Gb 2x10Gb Non-Persistent Desktops (2) HP ProLiant DL385 Gen8 8x300GB SAS 1.2TB+ 2x10Gb HPN 5800 Leaf Switches Two HPN 5900 TOR Switches (48XG-4QSFP HP Confidential – NDA Required
  32. 32. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32 Remote desktops Different solutions for different user types and use cases Workload attributes and Solutions • Data entry, very few applications, primarily text based • Shared HW resources for high-density scaling up to1000s of users • Often require NO graphics and low compute to deliver desktops Source: HP internal analysis with Moonshot server Task Workers (Traditional VDI) High-End Graphical Power Users Workload attributes and Solutions • FULL desktop w/ accelerated graphics, high- performance compute required • Blade workstation or SL servers with graphics accelerators WS460c Gen8 w/ NVIDIA GPUs SL250s/270s w/ NVIDIA GPUs DL380p C7000 Blade Servers DL380 Rack Servers VDI-in-a-Box Mid Power Users Productivity Workers and Knowledge Workers Workload attributes and Solutions • Require dedicated HW resources per user for contention-free, reliable, native PC-like performance • Fully virtualized desktops, running MS Office, using multiple applications, PDFs, and need business graphics and multimedia • Traditional VDI is only cost-effective for workers with minimal graphics or multimedia AND simple application profiles HP ConvergedSystem 100 Hosted Desktop Infrastructure HP Confidential – NDA Required
  33. 33. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.33 HP Business Computing Portfolio Desktop Notebook Thin Client Retail SolutionsAccessori Workstation Mobility Cloud Stability, Security and TCO Performance Usability Affordability and Stability
  34. 34. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34 HP Thin Client Portfolio : Industry leading endpoint solutions HP t410 All in One HP t410 HP t620 HP t820 Client virtualization allows you to deliver desktops and applications to any device, including these fantastic thin client and tablet options from HP Slate 8 Pro, Slate 7 HD, Omni 10, Slate 10 HD Smart Clients Zero Clients Flexible Clients Mobile Clients
  35. 35. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35 Introduction Agenda • Moonshot platform and current portfolio • Introducing m700 cartridge and HP ConvergedSystem100 • Citrix Mobility strategy and XenDesktop solution • POC EXPRESS (NEW !!) • Q&A
  36. 36. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36 Joint solutions portfolio Citrix and HP Enterprise mobility and cloud services Desktop and application virtualization Networking Expert services Unlock productivity and expand access Extend productivity and efficiency Simple application development and deployment The right solution the first time
  37. 37. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37 Today’s workforce challenges Business • Enabling a growing mobile workforce • Attracting and retaining next- gen workers • Meeting regulatory compliance Users • Accessing apps and data from anywhere to remain productive • Supporting bring your own device (BYOD) while maintaining personal privacy IT • Managing increasing number of devices and platforms • Securing data • Delivering all the applications users need to be productive
  38. 38. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38 Evolving end-user computing landscape PCs • User tied to device • Data security device dependent Desktop optimization • Secure access, hosted apps/desktops via virtualization • IT procured devices • Data secure in data center Mobility • Access/app delivery to IT and personal devices • Mobile device management • Securing data on any device
  39. 39. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.39 Microsoft Windows remains vital Enterprise productivity is based on Windows Enterprise productivity is still dominated by the Microsoft® Windows® ecosystem. HP knows that a typical 10,000 user enterprise has between 600 and 800 Windows applications critical to their business.* OS market share Windows Mac OS Linux Data provided by NETMARKETSHARE for 01 Jan 2013 – 13 Nov 2013 * Internal data provided by the HP Application Transformation for Client Computing factory
  40. 40. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.40 Optimize infrastructure to deliver end-user requirements Citrix XenDesktop with FlexCast FlexCast models Session/application virtualization VDI desktops Hosted desktop infrastructure VDI with personal vDisk Remote PC access Offline client virtualization
  41. 41. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.41 Part of an overall response to the pressure of mobility Client and application virtualization solutions landscape Density Performance Task workers Productivity workers Knowledge workers Power users
  42. 42. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.42 Media-rich work requirements • Software engineers • Doctors and nurses • Accountants • Engineers Scroll PDF files smoothly View and hear flash video without skips or delays Conduct video conferences and webcasts clearly, unified communications Ensure data security View 3D images • Scientists • Architects • Lawyers • Sales “I need access to my data and applications whether I’m in the office or mobile. The device I use shouldn’t matter. I need this experience to be reliable.”
  43. 43. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.43 Part of an overall response to the pressure of mobility Introducing new hosted desktops infrastructure Density Performance Task workers Productivity workers Knowledge workers Power users
  44. 44. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.44 End users who view 3D parts and designs Aerospace developers Auto industry developers Insurance claim adjusters Scientists “I need to view and interact with different designs and models on various devices, including mobile options. I need to collaborate with other teams in real time.”
  45. 45. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.45 End users who are contractors and partners Software developers Global distributed marketing teams Joint engineering teams Full-service public relations firms “I contract remotely for a company that wants to keep their IT assets in- house. I need to collaborate with folks in other time zones.”
  46. 46. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.46 End users who are remote and branch office workers High-tech sales personnel Field service technicians Telemarketers Home healthcare providers “I need a touchdown space for my highly mobile sales teams in remote offices, but IT needs to protect our customer information in the data center.”
  47. 47. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.47 Citrix XenDesktop Citrix Provisioning Services for Dops Provides a single desktop image, saving on storage Citrix HDX Offers the best user experience over any network type Citrix Receiver Available on any OS or end-point device Citrix allows you to rapidly deliver this productivity to any device
  48. 48. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.48 HP and Citrix together: key advantages Uncompromised user experience Consistent desktop delivery plus Citrix high- definition HDX experience Reduced TCO Up to 44% improvement in TCO (vs. local PCs) Simplicity Deployment, management, and scale HP ConvergedSystem 100 for Hosted Desktops with Citrix XenDesktop
  49. 49. © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. MoonshotPOCExpress CS100HDIwithCitrixXenDesktop
  50. 50. Service Description Service • Remotely accessible HDI PoC • Predefined Test Cases • Up-to 5 Day Duration • Hosted in the Discovery Lab • Assigned Lab Consultant • HP CS100 HDI • Citrix Xendesktop 7.1 • Citrix PVS 7.1 • Citrix Receiver 4.1 • Windows 7 64 Enterprise • Customer Solution Architect • Partner Solution Architect • Knowledge worker end-users Wanting PC quality graphics and sizing predictability for: 1. video playback 2. web casting, 3. 3D application viewing Solution Audience
  51. 51. Engagement Process Customer Partners Sales Presales Local Country Need Customer Partners Sales Presales Local Solution Delivery Discovery Lab Discovery Lab Customer References Repeat Blueprint POC Express Qualification Discovery Lab Consultant Assigned POC Express Validation POC Express Runtime POC Report Customer Feedback PoC Use Cases Connection Details HPSolutionDemoPortal SalesFollowupGTMCollaterals
  52. 52. PoC Environment Laptop Thin Client Tablet PC Smartphone Citrix Netscaler Gateway HPN 5900 Switch Provisioning Server CS100 HDI Moonshot Enclosure Web Server m300 Citrix XenDesktop Customer Site HP Discovery Lab PC Node CPU Graphics Memory Disk OS AMD Opteron X2150 / 4 core Integrated Radeon 8000 GPU 8GB DDR3 SO-DIMM ECC 1600MHZ 32GB iSSD (400 IOPS) Win 7 64 Ent SP1 1 x 1 x Cartridge = 4 x PC Nodes Remote Access
  53. 53. © Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. Thankyou
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