HP DUTCHWORLD 2008
OUTSMART THE FUTURE!


      IT Solutions for a Low Carbon
      Economy
      Zoe McMahon
      Enviro...
“The scientific evidence is now overwhelming:
climate change presents very serious global
risks, and it demands an urgent ...
Climate change mitigation will transform
the economy
• What scientists recommend:
    – Reduce global GHG emissions 50-85%...
HP’s environmental approach
                                          Our house              Your house          Our world...
What is the potential for IT?
                        3% Waste & Waste
                        water
  17% Forestry
      ...
Towards a low-carbon economy

IT as an enabler


     REDUCE                  SUBSTITUTE                ENABLE


Reduce en...
Using IT to re-engineer the economy
towards low-carbon
               Telepresence
Example: HP and Halo
             • Travel spend for HP locations with Halo
               installations declined 10+%
   ...
Using IT to re-engineer the economy
towards low-carbon
                           Mobility
Example: Groningen Police Force
Using IT to re-engineer the economy
towards low-carbon
            On-demand printing
Better Prints, Less Prints
On-Demand Printing
“Print what you need when you need”
• no stock, no waste
• up to date conten...
13
              M
               ag
                  a   zi n
                                                          ...
Example: Anglia Ruskin University
Personalised prospectus


 Customer challenge                               HP Solution ...
Example: HP
Marketing Collaterals on Demand




User orders and         CoDEx system             Local PSP receives
person...
Example – UPS label printing
• The HP Handheld sp400 All-in-One

• UPS uses the device to scan
  packages, send data wirel...
Using IT to re-engineer the economy
towards low-carbon
               E-services
Using IT to re-engineer the economy
towards low-carbon
                                Supply Chain Visibility
     Suppli...
HP’s 98% solutions
Over 200 HP
Industry Solutions
today:



•www.hp.eu/ecosolutions
     Travel         Manufacturing     ...
HP Sustainable IT-Eco-systems Laboratory
HP’s approach: Replace conventional supply chains with sustainable IT ecosystems
...
“The green economy is poised to be the mother of
all markets, the economic investment opportunity of
a lifetime, because i...
It Solutions For A Low Carbon Economy - Zoe Mc Mahon
It Solutions For A Low Carbon Economy - Zoe Mc Mahon
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It Solutions For A Low Carbon Economy - Zoe Mc Mahon

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It Solutions For A Low Carbon Economy - Zoe Mc Mahon

  1. 1. HP DUTCHWORLD 2008 OUTSMART THE FUTURE! IT Solutions for a Low Carbon Economy Zoe McMahon Environmental Strategy Manager EMEA
  2. 2. “The scientific evidence is now overwhelming: climate change presents very serious global risks, and it demands an urgent global response” Lord Nicholas Stern, Stern Review, The Economics of Climate Change, 2006
  3. 3. Climate change mitigation will transform the economy • What scientists recommend: – Reduce global GHG emissions 50-85% by 2050 from 2000 in order to limit global temperature rise to 2.0- 2.4°C by end of 21st century. IPCC 4th Assessment Summary Report, Nov 17 2007 98 GtCO2e Up to 90 GtCO2/yr emissions reduction from Business As II 29 GtCO2e Usual, by 2050 I 20 GtCO2e (-50%) 6 GtCO2e (-85%) UK and 13 U.S. states have already passed legislation that 2000 Current puts them in wedge I baseline emissions 4 12/11/2008
  4. 4. HP’s environmental approach Our house Your house Our world Focus areas: IMPACT •Energy & climate •Resources •End of life Low carbon economy •Social responsibility How? •Walk the talk Use •Make it simple •Exercise our influence •Innovate Supply Chain HP operations SCOPE, COMPLEXITY, TIME
  5. 5. What is the potential for IT? 3% Waste & Waste water 17% Forestry 26% Energy Supply 14% 2% I.T. production Agriculture & use 13% Transport (Aviation & shipping 5%) 19% Industry (3% Cement, 3% steel) 8% Residential & commercial buildings
  6. 6. Towards a low-carbon economy IT as an enabler REDUCE SUBSTITUTE ENABLE Reduce energy intensity Substitute carbon-intensive Enable low-carbon and carbon footprint processes by low-carbon ones economy management
  7. 7. Using IT to re-engineer the economy towards low-carbon Telepresence
  8. 8. Example: HP and Halo • Travel spend for HP locations with Halo installations declined 10+% • Travel spend for HP locations without Halo installations stayed flat or increased HP-wide results • Total HP Airfare Spend for Top 250 City- pairs - 3% • Top 250 City-pairs with Halo - 11% • Top 250 City-pairs Non-Halo + 3% HP- IPG Business Group results • Total HP Airfare Spend for Top 250 City- pairs -16% • Top 250 City-pairs with Halo - 27% • Top 250 City-pairs Non-Halo + 0%
  9. 9. Using IT to re-engineer the economy towards low-carbon Mobility Example: Groningen Police Force
  10. 10. Using IT to re-engineer the economy towards low-carbon On-demand printing
  11. 11. Better Prints, Less Prints On-Demand Printing “Print what you need when you need” • no stock, no waste • up to date content • more relevance • less costs • less environmental impact 11 December 12 2008
  12. 12. 13 M ag a zi n MtCO2 eq 2008 es /P Ne er O iod wsp 11 December f fi ica ap ce ls/ e Pr Jo rs od ur uc n tiv Ca als ity & t alo W gs or kP Di re .. . ct or ies Fi na Bo nc ok ial s & Fo leg r al ms In se prin r ts tin & g Br Fl oc ye hu r re La s Digital Printing Today s& be Bo ls ok D l ire et s ct M M ail a (Order of Magnitude Estimate for 2010) Bu nua sin ls Printing (Paper) Carbon Footprint es sI C D ou po Ho ns m e IH Pr od M uc tiv it y
  13. 13. Example: Anglia Ruskin University Personalised prospectus Customer challenge HP Solution Customer results  Give prospective students a more HP 3500 Digital Press “Personalising our undergraduate personalized service prospectuses with HP Indigo, XMPie cross media supports  Support the environmental impact platform for publising of print the university’s stance on taking a more environmentally friendly attitude  Reduce costs towards print. We use less paper, “Until recently, all students which reduces production costs. requesting information on full-time, undergraduate courses were sent Postage costs are lowered and the university’s 196 page A4, full students get more relevant colour prospectus, although 70 per information.” cent of the content was of no Rebecca Bowerman, e-marketing interest to them. executive, Anglia Ruskin University HP Confidential
  14. 14. Example: HP Marketing Collaterals on Demand User orders and CoDEx system Local PSP receives personalized compiles personalized notification that order is (optional) collateral pdf’s and routes it to available, downloads online (like ordering the nearest PSP to the pdf’s, prints and books at delivery address dispatches collateral www.amazon.com) specified in the order
  15. 15. Example – UPS label printing • The HP Handheld sp400 All-in-One • UPS uses the device to scan packages, send data wirelessly, and print handling instructions directly onto the package. • Before, it took moving trolleys loaded with thermal printers, PCs, monitors and keyboards to accomplish the same objective. • Paper savings of >1300 tons of paper per year
  16. 16. Using IT to re-engineer the economy towards low-carbon E-services
  17. 17. Using IT to re-engineer the economy towards low-carbon Supply Chain Visibility Suppliers & contract manufacturers & Manufacturers/ Transportation/ Wholesalers/ R&D partners brand owners logistics distributors Retailers/ Customer resellers “ Real-Time” 18 view of details Analytics & Simulation
  18. 18. HP’s 98% solutions Over 200 HP Industry Solutions today: •www.hp.eu/ecosolutions Travel Manufacturing Supply-chain Paper saving Smart Metering avoidance efficiency optimization Telepresence Collateral on- Integrated Site Supply-Chain demand HP AMI Advanced virtual Management Visibility Center Manufacturing collaboration print on-demand
  19. 19. HP Sustainable IT-Eco-systems Laboratory HP’s approach: Replace conventional supply chains with sustainable IT ecosystems Conventional supply chain Deconstruct Dematerialize Sustainable IT ecosystem 11 December 20 2008
  20. 20. “The green economy is poised to be the mother of all markets, the economic investment opportunity of a lifetime, because it has become so fundamental” Lois Quam, managing director of alternative investments at Piper Jaffray

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