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HP Storage Works -Clemes Esser
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  • 1. HP DUTCHWORLD 2008 OUTSMART THE FUTURE! HP StorageWorks… Bridging the gap between data explosion and storage infrastructure Clemens.Esser@hp.com
  • 2. We live in an information-driven world Data is the lifeblood of business • IT no longer supports the business, it powers the business • “The Value Factor” by Mark Hurd & Lars Nyberg: What is the one thing I have that my competitors do not have? What can I invest in that my competitors cannot replicate? Information. It’s the new competitive edge. Data is the lifeblood of business
  • 3. HP understands We’re in the new world of business technology, where IT results are measured in business outcomes IT as a revenue just a cost center generator IT execs with executive just IT budgets accountability Business initiatives just IT projects NOT just service level Business requirements agreements Optimized IT silos infrastructure Business services just IT services
  • 4. Business Technology Portfolio Technology for better business outcomes Financial Communications Manufacturing Public Sector Health & Life Services Media & & Distribution Sciences Entertainment Business Information Optimization Business Technology Optimization Adaptive Infrastructure Servers & Storage Services Software
  • 5. Storage Trends © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 6. Storage-as-a-service • HP Upline protects consumers’ digital world (backup), lets them share photos with friends and family, access work files from anywhere… • HP Electronic Vaulting for Enterprises – innovative service for backup, recovery, and security of critical business data • HP Snapfish Online Photo Service – used by over 40 million users; >6PB of storage
  • 7. Evolving Storage Infrastructure Dedicated Client-Server Web-Services storage shared storage Storage Clients Storage + Servers Servers NAS Storage Network SAN
  • 8. Storage trends Data has become the lifeblood of business • Storage blades • Encryption • Virtualization • Tape for data retention • Solid State Disks (SSD) • MAID • QOS features • Clustered storage • Policy-based data migration • Capacity/Performance optimized storage • FCoE
  • 9. HP StorageWorks… Bridging the gap between data explosion and storage infrastructure © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 10. HP StorageWorks Value Proposition Technology for better business outcomes Change-ready to accelerate growth Bridge the gap between data explosion and storage infrastructure Cost-effective Trusted partner to lower costs to mitigate risks
  • 11. Trusted partner – StorageWorks portfolio Bridging the gap between data explosion and storage infrastructure Integrated with applications, servers, software & services Store Protect Archive • SAN & NAS storage • Replication • Integrated archive • Extreme data storage • Backup software • SATA/FATA/Tape • Blade storage • Disk/Tape-based backup • Archiving software • PolyServe • Secure Key Manager • Medical archive Manage
  • 12. Change-ready – Adaptive Infrastructure Bridging the gap between data explosion and storage infrastructure Current state High-cost Low-cost Future state pooled IT islands assets Predictable Service Levels Virtualization Management & Automation Infrastructure Automation software software • Capacity • Performance Network • Applications fabric • Provisioning Servers Storage & Thin Clients
  • 13. Cost-effective – Reduced TCO Bridging the gap between data explosion and storage infrastructure Energy costs • Storage consumption low • Cooling makes up two thirds • Need for “Chip–to–Chiller” Provisioning Data Reduction Operations Steps 11% • Deduplication Clicks Time 30% − Accelerated 33% TCO − Dynamic 7% 20% • Management Hardware • Thin Provisioning Software Mainte nance • Virtualization Labor Powe r/Cooling/ Space HP EMC NetApp
  • 14. Cost-effective – Data reduction Minimizing storage requirements for information • Utilization  − Thin Provisioning Storage − Space-efficient snapshots capacity Utilization  − Virtualization 50 ucti re • # of Copies  d # of Copies  % on ty aci − Deduplication – cap 80 ucti re accelerated & dynamic d % on ta 10 01 da 01 − Data management 110 on ti ma In fo r a` nd A ge `
  • 15. Vision: Industry Standard Storage Architecture Bridging the gap between data explosion and storage infrastructure Service Delivery Management Adaptive Infrastructure, Application Integration, Bridging the gap Information Management Storage Services Thin Encryption Replication Deduplication Backup Archive Security Provisioning Scale-Out Virtualized Storage Trusted partner Cost-effective Industry Standard Management Interface Change- ready Integrated multi-purpose storage Dedicated HP arrays Non-HP arrays EMC IBM
  • 16. Storage Product Voorbeelden © 2008 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice
  • 17. Change-ready – StorageWorks blades Bridging the gap between data explosion and storage infrastructure Blades are easier to use, modular, have simple management tools, smaller Server Storage components that implement Blades Blades faster, and scale and network more effectively… Disk Drives Adaptive Infrastructure “in a box”
  • 18. HP StorageWorks 9100 Extreme Data Storage System Enabling new business models for web 2.0 and enterprise customers • Extreme Scalability − Scale performance and capacity independently and non-disruptively (change-ready) • Extreme Affordability − Pay a fraction of the cost of today’s enterprise-class storage (cost-effective) − Archived materials can now be moved to more affordable system − Elimination of application tier • Unified Manageability − Integrated server & storage management tools from single management interface
  • 19. HP PolyServe On-demand, always-on computing utility Application Management • Speed & agility Capacity Management • High availability High Availability • Capacity management • Application Shared Data Shared Data Consolidated Storage SAN management Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System
  • 20. HP PolyServe Mission-Critical Application Deployment Platform Application Management • Scale-out Oracle RAC Applications Capacity Management Scale Scale High Availability Up Up Web & App. Server DB DB • Scale-up X Scale Up Messaging DB Applications Back File Serving Up Shared Data Shared Data Storage System Storage System Storage System Storage System Storage System Storage System Storage System Storage System
  • 21. PolyServe What does this do for customers? • It improves the ROI on server and blades − Improves server utilization (from around 10% to 60%+) − Makes everything highly available − Improves IT service levels to users • It allows all server nodes to cooperate and scale − File serving utility outperforms single headed NAS architectures and keeps going • It allows companies to consolidate databases and reduce server count by 75%
  • 22. HP StorageWorks XP Better business outcomes Business Outcomes & ROI • Businesses require uninterrupted availability for Mission-Critical applications • XP’s completely redundant, scalable hardware combines with unique replication capabilities to: − Provide true 24x7 access to information − Grow capacity up to 247PB of external storage − Thin provisioning for better utilization Growth  Cost  Risk  • Always-on availability for uninterrupted information access • Ultimate performance and scalability for enterprise-class applications • Multiple host and operating systems support
  • 23. Efficient Data Management Thin Provisioning • Reduce cost and simplify data management with XP Thin Provisioning − Supplies capacity to your applications from a virtual pool of storage 60 Used − Allows you to configure large logical 45 Pool volumes using a minimum of physical Allocated Capacity capacity and only pay for and install 30 storage when it is needed − Automatically allocates physical 15 capacity as it is needed from the virtual pool 0 6 months 1 year . 2 years − Improves utilization, reduce stranded storage, and reduce the total amount of disk storage required over the life of the system
  • 24. HP StorageWorks EVA Better business outcomes Business Outcomes & ROI • Maintenance, support and energy costs make up >80% of IT costs. • By leveraging Dynamic Capacity Manager in a new EVA, customers see… − Drastically higher utilization rates (from 30-50% to 70-85%) − Significantly lower labor and energy costs (more than 25% decrease) Growth  Cost  Risk  • Requires 25+% less administrative resources • Enables IT to adjust to business needs more quickly • Replication and snapshot capabilities deliver 99.999% uptime
  • 25. Enterprise Virtual Array Automation and Aggregation R5 R1 R5 R1 R5 R1
  • 26. Enterprise Virtual Array Automation and Aggregation R5 R5 R1 R5 R1 R5 R1 R5 R1 R5 R5 R1 R5 R1 R1
  • 27. Dynamic Capacity Manager Disk space Used
  • 28. SAN Virtualization Services Platform Storage virtualization for better business outcomes Customer Servers Customer SAN Single Point, Role Based Fabric (dual) Virtualization Services Manager Data Path Module VRaid1 VRaid5 VRaid5 10K FC 10K FC 10K FC FATA Command View
  • 29. SAN Virtualization Services Platform Storage virtualization for better business outcomes Customer Servers Customer SAN Single Point, Role Based Fabric (dual) Virtualization Services Manager Data Path Module VRaid1 VRaid5 VRaid5 10K FC 10K FC 10K FC FATA Migrate Migrate Command View
  • 30. SAN Virtualization Services Platform Storage virtualization for better business outcomes 1. Centralized management and pooling of storage resources A. Consolidation of HP and non-HP arrays B. High performance split path architecture C. Highly Scalable 2. Consistent set of storage and mobility services A. Centralized volume management B. Non-disruptive data migration and copy services (clones and snapshots) C. Sync and Async mirroring 3. Improve asset utilization and decrease costs with true thin provisioning A. Provision “thin” volumes and grow to larger ones over time B. Thin provisioning for any vendor’s hardware Targeted at enterprise and mid-size firms that are experiencing significant storage growth, the HP SVSP helps customers improve efficiency, simplify operations and lower TCO by enabling the pooling and sharing of storage resources
  • 31. HP StorageWorks Data Protection & Archiving Solutions malicious attack (hacker/virus) data corruption/user error device/equipment failure Cost Site failure – data protection Site failure – instantaneous recovery High Last Data loss (Recovery Point Objective) Transaction Clustering Continuous Data Remote data Protection (CDP) replication Local data Minutes Near CDP replication Two-stage back up Hours and recovery Traditional backup Days Active Archiving Traditional Weeks archive Mission critical support services Low Days Hours Minutes Seconds Recall/Recovery Time Objective
  • 32. VMware failover 4 Step Disaster Recovery with SRM Protected Site Recovery Site 4. 2. On the Protected site, 3. Finally, Recovery Site, SRM restarts 1. SRM suspends any virtualshuts downat SRM prepares the the virtual machines running SRM machines the datastoresite starting with recovery groupsstarting on the recovery for virtual machinessite failover of the protected the virtual machines designated as the with the virtual non- designated as virtual machines. Site critical to designated as machinesprovide more highest priority. Site VirtualCenter Recovery resources priority. the lowest for the virtual Recovery VirtualCenter Manager machines to be powered Manager Virtual Machines on at the recovery site. Virtual Machines VMware Infrastructure VMware Infrastructure Servers Servers Storage Storage Array-Based Replication
  • 33. Typical Tape problem Virtual Tape typical solution Backup Server LAN SAN HP 9000 Virtual Library System Tape Library
  • 34. How Virtual Tape reduces backup windows 0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 Tape 0:00 – 4:38 4:38 -8:15 Library 6 SAN Servers 96 file and print with 4:1 multiplexing 6 LT02 drives (72 MB/s) (192 MB/s) 0:00 – 4:38 • 42% reduction in 6 SAN Servers backup window VLS (72 MB/s) • No multiplexing 32 virtual drives 0:00 – 3:30 • 6 tape drives 96 LAN Servers available for other (208 MB/s) backup jobs
  • 35. HP Information Management solutions Information faster Lead in the information economy Strategic initiatives Business continuity and Governance and Document workflow availability e-discovery transformation Solutions Document and records Enterprise document Data protection management automation Compliance archiving Document digitization Performance archiving Integrated document Legal analytics management
  • 36. The time to act is NOW… Storage technology for better business outcomes Opportunity: Increase employee productivity Act now to implement Risk: Lack of eDiscovery tools for compliance a change-ready, cost-effective Opportunity: Make IT the center of innovation storage infrastructure from a partner you can trust. Risk: Downtime and data loss Opportunity: Better business decisions