Scope Of Digital Marketing On Social Networks In Pakistan
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Scope Of Digital Marketing On Social Networks In Pakistan

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This my research on the "Scope of Digital Marketing on Social Networks in Pakistan", It could be pretty usefull for social media marketers out there...Knowledge Sharing stuff !

This my research on the "Scope of Digital Marketing on Social Networks in Pakistan", It could be pretty usefull for social media marketers out there...Knowledge Sharing stuff !

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Scope Of Digital Marketing On Social Networks In Pakistan Scope Of Digital Marketing On Social Networks In Pakistan Presentation Transcript

  • SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • INTRODUCTION-DIGITAL MARKETING
    Using electronic channels to market, advertise, promote and inform about product and services to the consumers, specifically the target market.
    SOCIAL MEDIA
    Social media is one where any user has the ability to communicate, share opinions, involve in to discussions and sharing of content from any individual’s perspective.
    Mobile
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • Ease of Access-No geographical boundary
    • Cost effective-The marketing cost for Internet is almost nothing in comparison to the marketing cost done
    • It gets easier for the companies to stay in touch with their customers
    • The process of marketing via internet is fairly quick
    • Facility to shop online at customer convenience
    INTRODUCTION
    ADVANTAGES -DIGITAL MARKETING ON SOCIAL NETWORKS
    DISADVANTAGES-DIGITAL MARKETING ON SOCIAL NETWORKS
    • Spamming
    • Companies fail to respond to customer queries
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • INTRODUCTION
    Background of digital marketing on Social Networks in Pakistan
    Mostly restricted to banner advertisements.
    Pakistan is within the top 5 countries with the highest addition of internet users.
    From 2006 to 2009, there has been more than 50% addition in the number of internet users
    Marketing on social networks is a new phenomena.
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • Is there scope of reaching customers through means of digital marketing on social networks and do users of social networks like Facebook show interest in interactive marketing done by organizations and get involved in the process of sharing opinion, commenting and finally using a particular product by buying it through means of online purchase facilities.
    INTRODUCTION
    PROBLEM STATEMENT
    OBJECTIVE OF THE STUDY
    • To what extent do users of social networks actually respond to advertisements of products on the social networks and groups created for their promotion?
    • To what extent is the digital marketing on social networks effective from the user’s perspective?
    • Is this way of marketing cost effective, convenient, informative, and interactive and registers a longer brand recall as well.
    • Are there any risk factors from the point of view of customers/users of social networks?
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • RESEARCH METHODOLOGY
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
    OBJECTIVES
    To what extent do users of social networks actually respond to advertisements of products on the social networks and groups created for their promotion?
    To what extent is the digital marketing on social networks effective from the user’s perspective?
    Is this way of marketing cost effective, convenient, informative, and interactive and registers a longer brand recall as well.
    Are there any risk factors from the point of view of customers/users of social networks?
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
    32.4% affected by the advertising on the social networking sites
    23.4% exchange their opinions/comments about the brand with the other people.
    22.6% gain new information
    14.4% get help in making a choice about the brand.
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • DATA ANALYSIS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • CONCLUSION
    Continuous growth in the field of internet.
    we can easily identify that E-Marketing
    Positive change
    Other social networks and social media sites is the area of further research.
    Interview from the experts and organizations.
    Conducting survey across Pakistan
    Mobile marketing
    RECOMMENDATIONS
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    SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
  • REFERENCES
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    Atta, A, 2010, ‘Waking up to a new world-digital marketing’,<http://propakistani.pk/2010/01/03/digital-marketing-pakistan/>
    Adeel, K, 2005, ‘Impact of internet on community-Pakistan Community’
    < www.apng.org/9thcamp/Papers/Kashif.pdf>
    Blattberg, R.C. and Deighton, J 1991, ‘Interactive marketing: exploiting the age of addressability, Sloan Management Review, fall, pp. 5-14, <www.emeraldinsight.com/journals.htm?articleid=863600&show=html>
    Constantinides, E. and Fountain, S.J 2008, ‘Web 2.0: conceptual foundations and marketing issues’, Journal of Direct, Data, and Digital Marketing Practice, Vol. 9 No. 3, pp. 231-44,
    <www.emeraldinsight.com/journals.htm?articleid=1806140&show=html>
    Dutta, A and Roy, R 2005 ‘The Mechanics of Internet Growth: A Developing-Country Perspective’, International Journal of Electronic Commerce, Vol. 9, No. 2, pp. 143-165, M.E. Sharpe, Inc, <www.jstor.org/stable/27751145>
    Ellsworth, J.H. and Ellsworth, M.V 1997, ‘Marketing on the Internet, Wiley’, New York, < www.emeraldinsight.com/journals.htm?articleid=855374&show=html>
    Fruchter, M 2010, ‘Five ways to improve customer service through social networking’, viewed 23 sep 2010,
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  • CONT…
    <http://www.michaelfruchter.com/blog/2010/07/five-ways-to-improve-customer-service-through-social-networking/>
    Fifteen Years of the Web, Internet timeline’,<www.bbc.co.uk >
    Harris, L & Rae, A 2009, ‘Social networks: the future of marketing for small business’ Journal of business strategy, VOL. 30, NO. 5, pp. 24-31, Q Emerald Group Publishing Limited, < www.emeraldinsight.com/journals.htm?articleid=1811887&show=pdf>
    Harris & Rae, P 2009, ‘Social Networks: the future of marketing for small business’, Journal of Business Strategy, VOL. 30, and No. 5 2009, pg. 26, Emerald Group PublishingLimitedwww.emeraldinsight.com/journals.htm?articleid=1811887&show=pdf
    Hameedi, 2010, ‘social media spend to double this year’, Duke University Fuqua of business and marketing Association, viewed on Jan 2010,
    http://blog.converget.com/2010/08/04/social-media-spend-to-double-this-year/
    Kiani, GR 1998, ‘Marketing opportunities in the digital world,Internet Research: Electronic Networking Applications and Policy’, Volume 8, Number 2, pp. 185–194, MCB University Press. <http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=8&issue=2&articleid=863600&show=pdf&PHPSESSID=fei5f4cambi8ukva14m126had0>
    Kiani, GR & B. Berman 2008, ‘Marketing opportunities in the digital world ,Keeping DJ Endorsement alive’, Media Week, <http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=8&issue=2&articleid=863600&show=pdf&PHPSESSID=fei5f4cambi8ukva14m126had0>
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  • CONT…
    Karen J & Btob, B 2008, ‘Ways to Increase Deliverability’, magazine, <http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080731/FREE/180513096/1116/FREE>
    Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, viewed 23rd sep 2010, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
    Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, pg 130, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
    Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, pg 16, viewed 23rd sep 2010, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
    Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, viewed 23rd sep 2010, pg 92-103, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
    Mohsin, U 2010,’ Express Tribune: The Rise Of Digital Marketing In Pakistan’ <http://blogs.tribune.com.pk/story/159/hello-digital-world/>
    Morissey, B 2008,‘Videoegg tries cost per engagement’,<http://www.adweek.com/aw/content_display/news/digital/e3ica0ebb59d5d28e8c6ac4ee6233d13f31>
    Morgan, R.F 1996, ‘An Internet marketing framework for World Wide Web (WWW)’, Journal of Marketing Management, Vol. 12, pp. 757-75, <www.emeraldinsight.com/journals.htm?articleid=863600&show=html>
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  • CONT…
    Mohsin, U 2010,’ The Rise Of Digital Marketing In Pakistan’, Express Tribune blogs, viewed on 25th June 2010, < http://blogs.tribune.com.pk/story/159/hello-digital-world/>
    Palmer, A & Nicole, S 2009 ‘An experiential, social network-based approach to direct marketing, Direct Marketing’, An International Journal, Vol. 3, no. 3, pp. 162-176 Emerald Group Publishing Limited, <www.emeraldinsight.com/journals.htm?articleid=1806140&show=pdf>
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  • CONT…
    Sniderman, 2010, ‘How small business will use social media in future’, viewed on 28th sep 2010, <http://mashable.com/2010/08/02/future-business-social-media/>
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  • THANKYOU
    PRESENTED BY
    ADEEL FEROZ
    ADINA JAVED
    HASSAN PIRACHA
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