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Scope Of Digital Marketing On Social Networks In Pakistan
 

Scope Of Digital Marketing On Social Networks In Pakistan

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This my research on the "Scope of Digital Marketing on Social Networks in Pakistan", It could be pretty usefull for social media marketers out there...Knowledge Sharing stuff !

This my research on the "Scope of Digital Marketing on Social Networks in Pakistan", It could be pretty usefull for social media marketers out there...Knowledge Sharing stuff !

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    Scope Of Digital Marketing On Social Networks In Pakistan Scope Of Digital Marketing On Social Networks In Pakistan Presentation Transcript

    • SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • INTRODUCTION-DIGITAL MARKETING
      Using electronic channels to market, advertise, promote and inform about product and services to the consumers, specifically the target market.
      SOCIAL MEDIA
      Social media is one where any user has the ability to communicate, share opinions, involve in to discussions and sharing of content from any individual’s perspective.
      Mobile
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
      • Ease of Access-No geographical boundary
      • Cost effective-The marketing cost for Internet is almost nothing in comparison to the marketing cost done
      • It gets easier for the companies to stay in touch with their customers
      • The process of marketing via internet is fairly quick
      • Facility to shop online at customer convenience
      INTRODUCTION
      ADVANTAGES -DIGITAL MARKETING ON SOCIAL NETWORKS
      DISADVANTAGES-DIGITAL MARKETING ON SOCIAL NETWORKS
      • Spamming
      • Companies fail to respond to customer queries
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • INTRODUCTION
      Background of digital marketing on Social Networks in Pakistan
      Mostly restricted to banner advertisements.
      Pakistan is within the top 5 countries with the highest addition of internet users.
      From 2006 to 2009, there has been more than 50% addition in the number of internet users
      Marketing on social networks is a new phenomena.
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • Is there scope of reaching customers through means of digital marketing on social networks and do users of social networks like Facebook show interest in interactive marketing done by organizations and get involved in the process of sharing opinion, commenting and finally using a particular product by buying it through means of online purchase facilities.
      INTRODUCTION
      PROBLEM STATEMENT
      OBJECTIVE OF THE STUDY
      • To what extent do users of social networks actually respond to advertisements of products on the social networks and groups created for their promotion?
      • To what extent is the digital marketing on social networks effective from the user’s perspective?
      • Is this way of marketing cost effective, convenient, informative, and interactive and registers a longer brand recall as well.
      • Are there any risk factors from the point of view of customers/users of social networks?
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • RESEARCH METHODOLOGY
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
      OBJECTIVES
      To what extent do users of social networks actually respond to advertisements of products on the social networks and groups created for their promotion?
      To what extent is the digital marketing on social networks effective from the user’s perspective?
      Is this way of marketing cost effective, convenient, informative, and interactive and registers a longer brand recall as well.
      Are there any risk factors from the point of view of customers/users of social networks?
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
      32.4% affected by the advertising on the social networking sites
      23.4% exchange their opinions/comments about the brand with the other people.
      22.6% gain new information
      14.4% get help in making a choice about the brand.
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • DATA ANALYSIS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • CONCLUSION
      Continuous growth in the field of internet.
      we can easily identify that E-Marketing
      Positive change
      Other social networks and social media sites is the area of further research.
      Interview from the experts and organizations.
      Conducting survey across Pakistan
      Mobile marketing
      RECOMMENDATIONS
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • REFERENCES
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      Atta, A, 2010, ‘Waking up to a new world-digital marketing’,<http://propakistani.pk/2010/01/03/digital-marketing-pakistan/>
      Adeel, K, 2005, ‘Impact of internet on community-Pakistan Community’
      < www.apng.org/9thcamp/Papers/Kashif.pdf>
      Blattberg, R.C. and Deighton, J 1991, ‘Interactive marketing: exploiting the age of addressability, Sloan Management Review, fall, pp. 5-14, <www.emeraldinsight.com/journals.htm?articleid=863600&show=html>
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      Dutta, A and Roy, R 2005 ‘The Mechanics of Internet Growth: A Developing-Country Perspective’, International Journal of Electronic Commerce, Vol. 9, No. 2, pp. 143-165, M.E. Sharpe, Inc, <www.jstor.org/stable/27751145>
      Ellsworth, J.H. and Ellsworth, M.V 1997, ‘Marketing on the Internet, Wiley’, New York, < www.emeraldinsight.com/journals.htm?articleid=855374&show=html>
      Fruchter, M 2010, ‘Five ways to improve customer service through social networking’, viewed 23 sep 2010,
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • CONT…
      <http://www.michaelfruchter.com/blog/2010/07/five-ways-to-improve-customer-service-through-social-networking/>
      Fifteen Years of the Web, Internet timeline’,<www.bbc.co.uk >
      Harris, L & Rae, A 2009, ‘Social networks: the future of marketing for small business’ Journal of business strategy, VOL. 30, NO. 5, pp. 24-31, Q Emerald Group Publishing Limited, < www.emeraldinsight.com/journals.htm?articleid=1811887&show=pdf>
      Harris & Rae, P 2009, ‘Social Networks: the future of marketing for small business’, Journal of Business Strategy, VOL. 30, and No. 5 2009, pg. 26, Emerald Group PublishingLimitedwww.emeraldinsight.com/journals.htm?articleid=1811887&show=pdf
      Hameedi, 2010, ‘social media spend to double this year’, Duke University Fuqua of business and marketing Association, viewed on Jan 2010,
      http://blog.converget.com/2010/08/04/social-media-spend-to-double-this-year/
      Kiani, GR 1998, ‘Marketing opportunities in the digital world,Internet Research: Electronic Networking Applications and Policy’, Volume 8, Number 2, pp. 185–194, MCB University Press. <http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=8&issue=2&articleid=863600&show=pdf&PHPSESSID=fei5f4cambi8ukva14m126had0>
      Kiani, GR & B. Berman 2008, ‘Marketing opportunities in the digital world ,Keeping DJ Endorsement alive’, Media Week, <http://www.emeraldinsight.com/journals.htm?issn=1066-2243&volume=8&issue=2&articleid=863600&show=pdf&PHPSESSID=fei5f4cambi8ukva14m126had0>
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • CONT…
      Karen J & Btob, B 2008, ‘Ways to Increase Deliverability’, magazine, <http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080731/FREE/180513096/1116/FREE>
      Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, viewed 23rd sep 2010, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
      Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, pg 130, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
      Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, pg 16, viewed 23rd sep 2010, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
      Levy. R 2010, ‘facebook marketing: designing your next marketing campaign’, 2nd edition, viewed 23rd sep 2010, pg 92-103, <www.heroturko.org/.../242644-facebook-marketing-designing-your-next-marketing-campaign-2rd-edition.html>
      Mohsin, U 2010,’ Express Tribune: The Rise Of Digital Marketing In Pakistan’ <http://blogs.tribune.com.pk/story/159/hello-digital-world/>
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      Morgan, R.F 1996, ‘An Internet marketing framework for World Wide Web (WWW)’, Journal of Marketing Management, Vol. 12, pp. 757-75, <www.emeraldinsight.com/journals.htm?articleid=863600&show=html>
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    • CONT…
      Mohsin, U 2010,’ The Rise Of Digital Marketing In Pakistan’, Express Tribune blogs, viewed on 25th June 2010, < http://blogs.tribune.com.pk/story/159/hello-digital-world/>
      Palmer, A & Nicole, S 2009 ‘An experiential, social network-based approach to direct marketing, Direct Marketing’, An International Journal, Vol. 3, no. 3, pp. 162-176 Emerald Group Publishing Limited, <www.emeraldinsight.com/journals.htm?articleid=1806140&show=pdf>
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN
    • CONT…
      Sniderman, 2010, ‘How small business will use social media in future’, viewed on 28th sep 2010, <http://mashable.com/2010/08/02/future-business-social-media/>
      Thomas. L 2005, ‘Radio Endorsements, credibility for sale’.
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    • THANKYOU
      PRESENTED BY
      ADEEL FEROZ
      ADINA JAVED
      HASSAN PIRACHA
      6/3/2011
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      SCOPE OF DIGITAL MARKETING ON SOCIAL NETWORKS IN PAKISTAN