Sharing evidence through Twitter


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  • There’s so much to be gained from getting stuck in and using SM. We hope by the end of the day you’ll be feeling more confident about it, or that we’ll have persuaded you that it’s worth doing
  • I don’t know what to say (we’re coming to that)I might say the wrong thing (stick to the rules, admit mistakes quickly)Everyone else is more intelligent/witty/amusing/insightful than me (almost everyone else will be thinking this too)I haven’t got the time (you can keep it to a small amount of time and still reach a wide audience)
  • Reviews/protocolsnew/updated, or linked to a news item, event, conversation, or just because you want to alert people to it! Include links to the summary or full reviewCitations of reviews in the media, journals etc(remember to give the link!)Events: Cochrane events & training (especially yours!); events you’re attendingPosition statements e.g. “It’s important not just to produce good reviews but to influence health”
  • The first is the review title and a link to the review in the Cochrane Library, or you might link to the Cochrane Summary instead.I searched in Twitter to see if people were using a hashtag relating to diabetic foot – they were so I’ve used it. It’s worth checking.
  • I’ve used the #diabeticfoot hashtag in the main body of the tweet because no room to add it after the link
  • This adds value – when we tweet different aspects of the review we find some people will retweet each oneIt also attracts different people, according to their interests. These might attract people interested in issues around data and evidence as well as those interested in fluoride and caries
  • The first is aimed at a lay audience, the second at health professionalsDO YOU HAVE ANY QUESTIONS AT THIS POINT?
  • Awareness events and conferences can be very useful platforms for targeting your reviews. We have a link on our website to a site listing these for the UK(half time?)
  • The conference website should display a hashtag – I couldn’t find one here but clicked the Twitter symbol on the conference page and found the Twitter account and hashtag that wayYou can email the contact person of an event to ask about the hashtag if you can’t find it on their pages
  • Those retweeting included Ben Goldacre, with a following of around 262, 000 followers.
  • This got a handful of retweets and 3 responses – or conversations
  • This conversation has the potential to be taken up by @CochraneEyes, who will have interested followersRetweeted by NIHR Research (@OfficialNIHR, over 6000 followers), an epidemiologist ‘interested in eyes and systematic reviews’, Mona Nasser (Cochranite, systematic reviewer & dentist), My Eye Health (@eyehealthinfo) ‘championing patient focused, quality eye care)
  • Note the back-scratching! When someone says something positive about you, it’s a good idea to retweet. You can see here that I have something nice about us to retweet and she also has something nice about her to retweet, including a plug for her article!But I missed a trick here – should have used Evidence Aid’s Twitter handle – then they’d have seen this and hopefully joined in the conversation
  • Using a package like Hootsuite allows links to be shortened – very useful
  • Sharing evidence through Twitter

    1. 1. It’s not as scary as you think! @ukcochranecentr #cochranesm Item B: Sharing Cochrane reviews through Twitter
    2. 2. • Why using Twitter is a good idea! • How to use Twitter effectively to promote your work and activity: – Basic tweets – Better tweets! – Building a following – Spotting and creating opportunities to maximise your impact – A few Dos and Don’ts What we’ll cover UK Cochrane Centre 2
    3. 3. 3UK Cochrane Centre “There is great power in the conversation. Know the risks and behave accordingly, but do not be so risk averse that you do not participate.” Faris Timimi M.D., Medical Director for the Mayo Clinic Center for Social Media Why use social media?
    4. 4. • Don’t Lie, Don’t Pry • Don’t Cheat, Can’t Delete • Don’t Steal, Don’t Reveal (A 12-Word Social Media Policy, Mayo Clinic Center for Social Media, 2012) • Add value UK Cochrane Centre 4 Simple rules for using social media
    5. 5. Twitter is like a room full of people you want to network with – a very big one! UK Cochrane Centre 5 • Self-promotion: target those who may be interested in your work & can use/promote it • Others want to do this too – you can help each other! • It’s an opportunity to put on a public display/represent your organisation • Great for information-gathering • Remember – anyone in the room could be listening • It’s social, it’s conversational • You might enjoy it!
    6. 6. • You have 140 characters per tweet • At its most basic this will be the thing you want to say…. • …and most often a link too (if you’re tweeting about a review, for example, you need to give people the link to it) Twitter: the bottom line UK Cochrane Centre 6
    7. 7. • Updated falls prevention review: good evidence that exercise helps #falls #exercise @AgeUK # - hashtags @ - Twitter handle http:// - link or shortened link A tweet is built up of… UK Cochrane Centre 7
    8. 8. • Associate your tweet with a topic or event #epilepsy #cochranequebec • Make your tweet searchable by that tag • Can act as a sub-clause to your tweet, for added comment, emphasis or humour: #Cochrane researchers find #Relenza data provided by GSK unusable. #frustrated Hashtags (anything with # in front) UK Cochrane Centre 8
    9. 9. Using Hootsuite, a free social media management tool, shortens the links Shortened link = 18 characters Full link = 74 characters falls-in-older-people-living-in-the-community There are other advantages to using Hootsuite too A word about links UK Cochrane Centre 9
    10. 10. UK Cochrane Centre 10 Performance anxiety
    11. 11. What can I tweet about? UK Cochrane Centre 11
    12. 12. TWEETING YOUR REVIEW #cochranesm 12UK Cochrane Centre
    13. 13. This is ok: Pressure-relieving interventions for treating diabetic foot ulcers stract But this is better: Pressure-relieving interventions for treating diabetic foot ulcers #diabetes #diabeticfoot I’ve added #diabetes and #diabetic foot so people searching for that would find it. I’ve also shortened the link by using Hootsuite Tweeting your review UK Cochrane Centre 13
    14. 14. This is better still: Non-removable, pressure-relieving casts more effective in healing #diabeticfoot ulcers than removable casts #Cochrane This adds value by saying something about the review’s findings. It tells people it’s a Cochrane review and a search for #Cochrane will find it. Tweeting your review UK Cochrane Centre 14
    15. 15. 15UK Cochrane Centre Build a following I found the account for @DiabetesUK - I could add them to my tweet I could look at who they follow and are followed by to find similar accounts Using a hashtag e.g. #diabetes may gain me some new followers
    16. 16. Tweeting your review • Updated falls prevention review: good evidence that exercise helps #falls #exercise @AgeUK • If you haven’t got space to add hashtags at the end you can put # before the relevant word in the main text of the post • If you include a Twitter name for an individual or organization they will get an email alerting them to it – a good way to be seen! Build a following #’s & Twitter handles in your tweets can attract new followers UK Cochrane Centre 16
    17. 17. You can highlight different aspects of a review: Missing data weakens evidence in #Cochrane review of efficacy of fluoride supplements. #caries #fluoride Fluoride supplements are better than none in preventing tooth decay in children: #Cochrane review #caries #fluoride Tweeting your review UK Cochrane Centre 17
    18. 18. Tweeting your review Some reviews really lend themselves to multiple tweets: Home safety interventions effective in reducing #falls: updated #Cochrane review #Cataract surgery on 1st eye reduces #falls in older women #Cochrane UK Cochrane Centre 18
    19. 19. 19UK Cochrane Centre Build a following Searching for a hashtag e.g. #exercise or #cataracts can show who is tweeting about these & may bring up some accounts worth following
    20. 20. You can target different audiences by the language you use Taking antioxidant vitamins won’t cut your risk of getting #cataracts No evidence that antioxidant vitamin supplementation slows visual acuity loss or reduces #cataract risk or progression Tweeting your review UK Cochrane Centre 20
    21. 21. It’s fine to tweet about uncertainties… • Evidence on provision of educational materials to prevent #falls inconclusive #Cochrane UK Cochrane Centre 21
    22. 22. …and to shout about the review’s reach • Washington Post on #Cochrane falls prevention review: Obama calls it “the most important review of our time” link #falls • @bbchealth features new #Cochrane review on #probiotics for #diarrhoea prevention #CochraneEvidence UK Cochrane Centre 22
    23. 23. Spot and target a potential audience • It’s Falls Awareness Week: there’s a designated hashtag – #fallsweek add it to your tweet, & search for the # to see what’s being talked about • There’s a conference (as above) • It’s January & icy, time to tweet about falls prevention: anti-slip shoes can reduce #falls in icy conditions #ice #winter UK Cochrane Centre 23
    24. 24. • I’ve spotted the International Epilepsy Congress, Montreal, I’ve found the designated Twitter account @EpilepsyCongres and hashtag #30thIEC • I’ve had a look at the programme • I’m ready to tweet some relevant reviews e.g. #Cochrane review finds good evidence lacking on melatonin as add-on treatment for #epilepsy #30thIEC • I’ll also search for #30thIEC to see what people are tweeting about Upcoming conference UK Cochrane Centre 24
    25. 25. 25UK Cochrane Centre Build a following Events are opportunities to reach new audiences and to find new accounts to follow too.
    26. 26. 26UK Cochrane Centre Build a following When someone retweets or replies to your tweet, check if you’re following them. If not, perhaps you should!
    27. 27. These will usually be health-related, but not always! Awareness/Special Days UK Cochrane Centre 27
    28. 28. 28UK Cochrane Centre Build a following I tend to follow more organizations than individuals, but some individuals are powerful influencers with large followings – engage with them if you can!
    29. 29. I tweeted… Health professionals: has a #Cochrane review changed your practice? We’d love to hear! Take a risk! UK Cochrane Centre 29
    30. 30. The lifestyle editor from NHS Choices responded: These conversations followed… UK Cochrane Centre 30
    31. 31. …and an optometrist UK Cochrane Centre 31
    32. 32. 32UK Cochrane Centre Build a following This was retweeted by @MyEyeHealth – they could be worth following! Do they have followers I should follow?
    33. 33. • Caroline Fiennes also commented on the tweet & I started following her. Then this: …and I made a new connection UK Cochrane Centre 33
    34. 34. EXAMPLE: Jumping into conversations #cochranesm 34UK Cochrane CentreUK Cochrane Centre 34
    35. 35. Jump into a conversation UK Cochrane Centre 35
    36. 36. 36UK Cochrane Centre Build a following Engagement is more important than numbers. Increasing your following is good but you can show value & reach by the conversations you’re having.
    37. 37. DO’S AND DON’TS #cochranesm 37UK Cochrane Centre
    38. 38. Dos and don’ts DO • Listen, engage, join in conversations • Link often, direct people to useful sites – especially your own! • Keep it active • Credit others • Keep the tone pleasant and professional DON’T • Use abbreviated text-talk; cutting corners in your tweets suggests you might cut them elsewhere! • Allow your tweets to be truncated at the end – people may miss things UK Cochrane Centre 38
    39. 39. • Twitter offers big returns for even a small amount of time spent • Hootsuite makes managing Twitter easier • Keep it active • Aim for a mixture of scheduled and responsive tweets • Look for people discussing your topics (events, conversations) • Don’t be scared – give it a go! Takeaway points UK Cochrane Centre 39