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Healthy Marketing Team founder and Marketing Expert Peter Wennstrom drew a crowd that caused a traffic jam in the aisles surrounding the DSM booth at Vitafoods Europe on 12 May, 2011.
The FourFactors® model is a guide to decoding the consumer’s almost-instant point-of-purchase decision when selecting healthy foods / beverages / supplements. They consider the motivation for purchasing and, as we’ve seen more and more in the market, the role that permissibility plays in making up the mind of the consumer.
DSM has been very forward thinking in their approach to delivering value and innovation to their clients. Armed with consumer insights and the FourFactors®, DSM is moving from a focus on ingredients to consumer benefits.
Peter Wennstrom presented the FourFactors® model as a way to communicate health benefits without health claims.