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Breaking news 2
 

Breaking news 2

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  • Relevance outside the media to other target groups
  • News is a choice.
  • Some of the obstacles and opportunities

Breaking news 2 Breaking news 2 Presentation Transcript

  • Breaking news- Stop the press!Spotting the news story in your research
  • “People tend to asses the relative importance of issues by the ease withwhich they are retrieved from memory – and this is largely determinedby the extent of coverage in the media”, Daniel Kahneman, Noble PrizeLaureate in EconomicsWHY BOTHER?
  • “The news is what I say it is”, David Brinkley, network anchormanWHAT IS NEWS?
  • The language of the media• Concrete• Well-timed• Meaningful
  • News values – Harcup & O’Neill• The power elite• Celebrity• Entertainment• Surprise• The agenda of the newspaper
  • News values….• Good news• Bad news• Magnitude• Relevance• Follow up
  • Obstacles and opportunities as researcherUSING THE MEDIA TO REACH OUT
  • Using the news agenda - Issues, trends and hooks• The climate• Sustainable development• Health• The shift of power from west to east• Economic crisis• Ageing population• Issues of integrity
  • Case studiesThe Bottom Line of Cultural Diversity at the Top• Unexpected• Relevant• Good news• Magnitude