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Breaking news 2

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  • Relevance outside the media to other target groups
  • News is a choice.
  • Some of the obstacles and opportunities
  • Transcript

    • 1. Breaking news- Stop the press!Spotting the news story in your research
    • 2. “People tend to asses the relative importance of issues by the ease withwhich they are retrieved from memory – and this is largely determinedby the extent of coverage in the media”, Daniel Kahneman, Noble PrizeLaureate in EconomicsWHY BOTHER?
    • 3. “The news is what I say it is”, David Brinkley, network anchormanWHAT IS NEWS?
    • 4. The language of the media• Concrete• Well-timed• Meaningful
    • 5. News values – Harcup & O’Neill• The power elite• Celebrity• Entertainment• Surprise• The agenda of the newspaper
    • 6. News values….• Good news• Bad news• Magnitude• Relevance• Follow up
    • 7. Obstacles and opportunities as researcherUSING THE MEDIA TO REACH OUT
    • 8. Using the news agenda - Issues, trends and hooks• The climate• Sustainable development• Health• The shift of power from west to east• Economic crisis• Ageing population• Issues of integrity
    • 9. Case studiesThe Bottom Line of Cultural Diversity at the Top• Unexpected• Relevant• Good news• Magnitude

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