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How to use Facebook, LinkedIn & Twitter to promote a new business
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How to use Facebook, LinkedIn & Twitter to promote a new business

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Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects

Helpful hints about how to get started with the main social networking platforms so that your fledgling business can begin to build a tribe of influencers and prospects

Published in: Technology, Business

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  • Thank you Sarah - glad our time together has been helpful :)
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  • We have had a run through of this presentation today, This has been very informative, will be using some of the ideas that Helen has to promote my own business. i recommend people take a look and see for them selves.
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  • Facebook – just under 33m UK accounts (over 50% of the population)LinkedIn – approaching 11m UK accounts (the only social platform where men outnumber women)Twitter – 34m UK accounts (although very difficult to measure accurately)
  • Colour consultancy – live chat with “expert” on hand to answer questions from fans
  • Transcript

    • 1. Using Facebook, Linkedin and Twitter to help grow your new business
    • 2. If you use social networking platforms as one of the ways you establish your professional identity, or to attract, connect or interact with potential or current clients and colleagues, your social media presence has become part of your professional space. This means that legal and ethical provisions may apply to your online activities. Put a social media policy in place BEFORE you start using social media. Recommended resources: Dr Keely Kolmes http://www.drkkolmes.com GMC http://www.gmc- uk.org/guidance/ethical_guidance/21186.asp
    • 3.  Build your page  Connect with people  Engage your audience  Influence friends of fans  BE SEEN IN OTHER PEOPLE’S NEWS FEED
    • 4.  Choose a category and name – personal business or “Passion Page”  Pick a profile picture  Include a business summary and keyword-rich “About” section  Choose a memorable address  Get maximum impact with an impressive cover picture
    • 5.  News feed is where people spend 40% of their time on Facebook – it’s where your posts need to be seen and shared  Make them short –100 - 250 characters  Use visuals – photos & videos are most popular  Use Page Insights to find out the best times to post
    • 6.  Invite people you know to “like” your Page  Email existing contacts – friends, family etc  Promote your FB address on marketing materials eg business cards, flyers  Create FB adverts – get more Page likes, promote Page posts
    • 7.  Post quality content regularly – 1-2 times a week  Ask questions or invite people to contribute – calls to action!  Give access to exclusive information/content  Make them offers to share with friends  Respond to comments & private messages
    • 8. When fans interact with your posts, their friends see it in their news feed  Offer a special discount to people who share your posts  Keep track of the posts that people share most using Page Insights – and do more of the same!
    • 9.  Position yourself as an industry expert  Create a place for like-minded people to connect and you will reap the benefits  Drive traffic to your website  Build your personal network (leaders of groups attract requests for personal connections)  Send regular direct emails to group members  Help your members achieve their goals – and get referrals as a result!
    • 10.  Complete your personal profile – include an attention grabbing headline & lots of keywords  Use a professional photo  Join special interest groups & participate in discussions  Ask for recommendations for your services  Post every morning and include photos, links, files, questions
    • 11.  Create a Twitter profile  Select an “avatar” - a visual representation  Customise your profile  Build your community  Set your goals – find prospects, listen to industry leaders, keep up with developments/training
    • 12. What gets the world talking? Listen…  To key influencers  To your business contacts  To your competitors  To your colleagues  To your customers  To people with problems you can solve…
    • 13.  Offline connections – are they online too?  Use industry influencers’ communities eg media, trade associations  Advanced Twitter search (twitter.com/search- home)  Hashtags.org (keywords, phrases – popular ones include #events #news #TVprogrammes #health #fashion #jobs #business #startup #YorkHour #followfriday/#FF)
    • 14. Demonstrate your expertise and make yourself relevant to your followers:  Share photos and videos  Join in, don’t just talk at people  Comment on industry news  Talk about projects you’re working on, events you’re attending  Answer FAQs and share real-life case studies
    • 15. Thanks for listening!  If you would like more tips on using social networking to boost your business, why not connect with me:  Twitter - @helenkitchen_pr  LinkedIn – helenkitchenpr  Facebook – HelenKitchenPR  Blog – www.helenkitchen-pr.co.uk  Give me a ring 07870 213974 or drop me an email helen@helenkitchen-pr.co.uk

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