Your SlideShare is downloading. ×
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
HKD2 - Wikimedia - Wikipedia behind the scenes
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

HKD2 - Wikimedia - Wikipedia behind the scenes

754

Published on

Delphine Ménard, Wikimédia France, explains how business can use it properly

Delphine Ménard, Wikimédia France, explains how business can use it properly

Published in: Business, Technology, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
754
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Wikipedia Behind the Scenes Insights Into a World of Know-it-alls Delphine Ménard Wikimédia France Demystifying Digital – Hill & Knowlton London, 11 March 2010
  • 2. Wiki what? © Andrew Laing - CC-BY-SA 2.0 - Wikimedia Commons ● Wiki ● The software ● Pedia ● Encyclopedia ● Wikipedia ● project of encyclopedia ● never finished, always in motion
  • 3. A vision, a mission ● Imagine a world in which every single human being can freely share in the sum © anoldent - CC-BY-SA 2.0 - Flickr of all knowledge. That's our commitment. ● Distribute, freely, for eternity
  • 4. The pillars of Wikipedia ● Content under a free licence ● That anyone can distribute and reuse ● Collaborative © eflon / Alex - CC-BY 2.0 - Flickr ● that anyone can contribute to, respectfully ● Neutral Point of view ● Lots of rules, formal & informal
  • 5. All you've ever wanted to know about Wikipedia, in one slide ● launched in 2001 as an experiment ● More than 14 million © Eric Wüstenhagen - CC-BY-SA 2.0 - Flickr articles in 250 languages ● 6 millions media files ● 100 000 active editors (20 million registered) ● 12 million edits per month ● 5th most visited website in the world ● 40 employees worldwide
  • 6. Where's the business model? ● Freely distributed, freely usable © Windell Oskay - CC-BY-SA 2.0 - Flickr ● No advertising, really, none, not even yours ● Content is free: licenses allowing reuse, even commercial reuse ● Hosted by a non-profit, run on donations ● Wikimedia Foundation (US based) and an international network of 28 chapters
  • 7. Anyone can contribute? But seriously, who writes Wikipedia? ● You, me, her, him, and thousands of volunteers, anonymous or not ● The editorial staff? Just volunteers who (think they) know better © Mike E. Perez - CC-BY 2.0 - Flickr Wüstenhagen
  • 8. So in the beginning, anybody could edit Wikipedia. And then anybody could edit Wikipedia. And as of tomorrow, © Mike E. Perez - CC-BY 2.0 - Flickr anybody can edit Wikipedia. - Jimmy Wales - On Wikipedia's New Editing Policy - NPR, August 26, 2009
  • 9. Wikipedia and businesses (and brands, and PR, and communication) © uggboy - CC-BY 2.0 - Flickr
  • 10. Why might you want to stay away from Wikipedia? © break.things - CC-BY-SA 2.0 - Flickr ● Complicated (the rules, the software etc.) ● Mistrust and suspicion (biting the newbies) ● It will not say what I want to say about my company! ● Curse that neutral point of view! ● Magnifying glass: anything bad will look "badder"
  • 11. Why can't you stay away from Wikipedia? © RecycledStarDust's - CC-BY 2.0 - Flickr ● Wikipedia comes up often and first in search results ● People use Wikipedia as a directory of businesses ● People trust Wikipedia to say all there is to say ● What do you mean, you don't have an article on Wikipedia? What kind of company are you?
  • 12. The 5 golden rules of success in Wikipedia ● Errrr... ● Hmmm... © Parée - CC-BY 2.0 - Flickr ● Ahem... ● Well... ● Let's discuss this.
  • 13. Thank you ● Donate: http://donate.wikimedia.org.uk/ You should donate ... ...but remember, it won't make your article better :-) Wikimédia France: http://wikimedia.fr Wikimedia UK: http://wikimedia.org.uk Delphine Ménard: delphine.menard@wikimedia.fr

×