INTEL REMASTERED #IGNITE  //  #HKD2  //  PERVEEN AKHTAR  //  INTEL UK PR MANAGER @PERVEENAKHTAR
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Launched to 400 media, bloggers and influencers Coverage reach of over 80,000,000 Social media reach of over 1,000,000 Att...
 
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Hkd2 london intel_perveen akhtar

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  • more than a sticker
  • always seeking ways to reinvent and build relevance
  • to lv. the launch of 2nd gen and visibly smart / visual life
  • back to the challenge of reinvention through visibly smart / visual life
  • The question we asked ourselves. How is new technology changing the way artists and designers working and the type of work they’re creating?
  • the platform we created
  • The work we choose.. after shortlists
  • activating a partnership with CSM
  • an overwhelming response
  • 13 selected
  • we seeded units to some of the artists
  • we followed them. documenting the creation of their pieces through films and a publication
  • and the creation of a website to house all the content
  • but we also realised this event had to live offline as well as online - one marylebone
  • Remastered works
  • event attrracted a diverse crowd of artists, designers, and terry!
  • reaching out to new audiences at the event and publications - eg iD etc
  • intel have created a property - new activity, workshops, LDF
  • Hkd2 london intel_perveen akhtar

    1. 1. INTEL REMASTERED #IGNITE // #HKD2 // PERVEEN AKHTAR // INTEL UK PR MANAGER @PERVEENAKHTAR
    2. 19. Launched to 400 media, bloggers and influencers Coverage reach of over 80,000,000 Social media reach of over 1,000,000 Attracted 1,400 members of the public

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