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Hkd2 london facebook_jon harvey
 

Hkd2 london facebook_jon harvey

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    Hkd2 london facebook_jon harvey Hkd2 london facebook_jon harvey Presentation Transcript

    • Stories Worth SharingJon HarveyJune 2011jharvey@.com
    • 1 Socialis The Web WebPeople About 2 Build a is Marketing foundation About People 3 Impact You Can Connect with People at Scale
    • Communication is as old as time
    • •  10% cheaper •  Premiere lens •  Neck strapFunctional Emotional Sharable Brand building = storytelling!
    • Co-creation of the brand story
    • Your foundation for storytelling
    • Your foundation for storytelling
    • Your foundation for storytelling
    • Valentine’s Day Campaign 4,000 transactions directly from Facebook Credits promotions 400% increase in log-ins with Facebook credentials 37M friends of fans 2X CTR’s with Sponsored Stories “It was validation that there is a strong convergence happening with commerce, Facebook and social media in general” Chris McCann, President 1-800-Flowers
    • awareness Awareness Interest interest decision action Decision Recommendation Action
    • Tell great stories and amplify out to millions ofconsumersUse engagers to influence and pass on yourmessageEmbrace commerce – an essential part of theexperience
    • Thank youjharvey@fb.com (c) 2011 Facebook, Inc. or its licensors. "Facebook" is a registered trademark of Facebook, Inc.. All rights reserved. 1.0