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Hkd2 london demystifying digital_candace kuss_h&k

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  • 1. DEMYSTIFYINGDIGITALDIGITAL: LONDONSoho Square // 09 June 2011 // @CandaceKuss
  • 2. WELCOME HKWIRELESS pass: HK4cc3ss #HKD2 by candace kuss
  • 3. Hosts: H&K EMEADIGITAL TEAM Candace Kuss Paolo Guadagni LONDON MILAN paolo.guadagni@digital-pr.itcandace.kuss@hillandknowlton.com David Ingle DUBAI david.ingle@hillandknowlton.com by tim caynes
  • 4. Virginie Laurent Vincenzo Cosenza Michael Renssen Simone Boselli FRANCE ITALY NETHERLANDS BELGIUMMarius Myrhvold Irina Haltsonen Peter Andersson Malene Munkebo NORWAY FINLAND SWEDEN DENMARK Jan Sciegienny Walter Scheuer Joana Correia Iñigo Vinos POLAND GERMANY PORTUGAL SPAIN
  • 5. Matt Muir UK Rob Boella Ryan Levit UK UKDuncan Gallagher Chris Smith UK UK by la_febbra
  • 6. DEMYSTIFY S de·mys·ti·fy/dē mistə fī/ Verb: Make (a difficult or esoteric subject) clearer and easier to understandBinary Drawing by Jimmy Kuehnle
  • 7. DIGITAL IS EVERYWHERE At Home Digital Digital Video Gaming Audio Imaging Watch movies and TV Managing money Listen to music PC Broadband iTV Play games Send & receive photos and videoOn-the-Go Browse the Internet Online shopping Chatting Download songs E-mail with Friends Fantasy sports Digital Imaging Shoot photos Download songs Audio and video Watch videos Play games on-the-go Fantasy Sports Gaming Digital Fantasy Sports Browse the Video Internet E-mail Working Listen to Music E-mail Mobile Talk to friends Managing money Managing money At Work Electronics Collaborating Shopping Sh i PC Broadband Trading Stocks Trading Stocks Digital Stream Wireless Audio Mobile Wireless Electronics
  • 8. TODAY’S MEDIA LANDSCAPE • advertising • website • store • event PAID OWNED EARNED BORROWED • PR • social platformsBinary Drawing by Jimmy Kuehnle
  • 9. INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
  • 10. LISTEN: USER BEHAVIORWatch and mirror how people use digital in their daily lives I’m playing Angry Birds
  • 11. BREAKOUTSOCSOCIAL B2B: 2Do the rewards of web 2 platforms outweigh the risks for B2B and regulatedcompanies?
  • 12. BREAKOUT ISSUE TRACKING & ANALYSIS: Does your company need to do more than simple web monitoring?Binary Drawing by Jimmy Kuehnle
  • 13. BREAKOUTLIKE VS LOVE: S OWhat sWhat’s the real measure of your brand’s lasting relationship brand swith consumers?
  • 14. D2 IS SOCIALEnjoy the day. Blog, tweet, question, debate. Thanks for coming!

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