Hkd2 london buddy media_jeff ragovin

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  • Facebook is not another marketing channel, it is the marketing channel and it needs to be incorporated into everything you do in a holistic and systematic manner.
  • Hkd2 london buddy media_jeff ragovin

    1. 1. Demystifying Digital: Brand Marketing on Facebook <br />Presented by <br />@Jeff Ragovin<br />Chief Revenue Officer<br />Buddy Media <br />1<br />
    2. 2. FACEBOOK - The Business case <br />Facebook is the “blue whale” of the internet<br /><ul><li>Biggest site on earth reaching 3 out of 4 internet users each month
    3. 3. Gaining 30M new members monthly
    4. 4. 650M users worldwide;
    5. 5. 700B minutes/month
    6. 6. 30B pieces of content shared monthly</li></ul>2<br />Facebook Marketshare <br />(United States)<br />
    7. 7. Drive Engagement with Tune in<br />3<br />
    8. 8. 4<br />Give your fans tools so they can share<br />
    9. 9. Grow with a grassroots approach<br />5<br />
    10. 10. Engage with Great content<br />6<br />
    11. 11. FOSTER CONVERSATIONS WITH FANS<br />7<br />
    12. 12. USE OWNED MEDIA TO DRIVE FANS (TV)<br />8<br />
    13. 13. Get Fans to weigh in!<br />9<br />
    14. 14. Make it fun<br />10<br />
    15. 15. SCALE GLOBALLY TO EVERY COUNTRY<br />11<br /> Dynamically serve experiences based on users’ location <br />
    16. 16. Show Different content based on language<br />12<br />ENGLISH<br />SPANISH<br />
    17. 17. Help them make decisions!<br />
    18. 18. USE FACEBOOK AS A CRM CHANNEL<br />14<br />14<br />
    19. 19. Give your fans a voice – Crowdsource!<br />15<br />
    20. 20. Provide exclusives<br />16<br />
    21. 21. Helpful tips<br />17<br />Make the most of your assets<br />Provide compelling fan-only content<br />Keep it busy with FRESH content<br />Get your fans to guide your content<br />Ask questions!<br /> Don’t ignore your fans – they love you, love them back<br />
    22. 22. Thank you!<br />18<br />

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