HKD2 - Hill & Knowlton - Why Twitter Matters

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Candace Kuss, H&K EMEA Director of Planning / Interactive Strategy, explains why Twitter is changing communication and journalism

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HKD2 - Hill & Knowlton - Why Twitter Matters

  1. 1. WHY TWITTER MATTERS Candace Kuss Director of Planning // Interactive Strategy EMEA
  2. 2. TWITTER = AN EVOLUTION WITHIN THE BLOGGING REVOLUTION
  3. 3. WHAT IS TWITTER? http://twitter.com/about • Twitter is a real-time information network powered b people all t k d by l ll around the world that lets you share and discover what’s happening now
  4. 4. BIZ STONE Co-founder of Twitter Cannes Lions 2009 H&K seminar
  5. 5. TWELPFORCE Best Buy merges customer support with marketing
  6. 6. CUSTOM LISTENING MACHINE
  7. 7. AD CAMPAIGN = TWLEPFORCE
  8. 8. THE REAL TIME WEB + UGC
  9. 9. REAL TIME SEARCH bing.com/twitter/
  10. 10. CHANGING JOURNALISM
  11. 11. TRAFIGURA From little known company to trending topic. But not in a good way
  12. 12. TRENDING TOPICS = NEWS
  13. 13. POWER TO THE HASHTAG Amplification and unification of voices
  14. 14. WHERE ARE YOU?
  15. 15. @TWEETALONDONCAB Patrick Mayon
  16. 16. THANK YOU candace.kuss@hillandknowlton.com twitter.com/candacekuss

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