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HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
HKD2 - Hill & Knowlton - iLead
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HKD2 - Hill & Knowlton - iLead

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Kati Sulin, H&K EMEA Interactive Strategy Director, shows the iLEAD Framework: a practical way to form your social media strategy

Kati Sulin, H&K EMEA Interactive Strategy Director, shows the iLEAD Framework: a practical way to form your social media strategy

Published in: Business, Technology
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  • 1. The iLEAD Framework: a practical way to form your social media strategy Kati Sulin, EMEA Interactive Strategy Director, H&K Sulin Director
  • 2. iLEAD traditional PR digital strategy
  • 3. iLEAD Intelligence | Listen | Engage | Assets | Decision
  • 4. Intelligence= Have the courage  to absorb your surroundings to absorb your surroundings
  • 5. Listen = Don’t let your business die of ignorance
  • 6. Engage =  Engage Be aware and be there,  then your customers will care then your customers will care
  • 7. Assets = Build your own  Assets Build your own ecosystem and put your business  at the forefront of the food chain at the forefront of the food chain
  • 8. ECOSYSTEM
  • 9. Decision = Break the silos, think out  of the box and measure success
  • 10. Brandi LunaDiRimmel CarbonNYC Mourner Juan Mann

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