“Twitter is an information network” 45%+ percent of tweets originate from mobile devices 09.2011 source: Twitter via allthingsd.com06.2012 source: Twitter
Twitter for BusinessJune 2009 / source: Biz Stone, Co-Founder at Hill + Knowlton Cannes Lions Seminar
Launched more as a response tool,than engagement device
At #1YearToGo, the account is able tocorrect inaccurate tweets in real time
It’s not always about being popular
News seeks the fastest technology available
Tweets + Retweets speed news distribution
GE Launch: 91.2% of mentions via Twitter 04.2012 / source: H+K via Radian6
What kind of people use Twitter?
Twitter says:06.2011 source: Twitter UK GM Tony Wang at #HKD2 London
People and Brands
and journalists (and of course bloggers)
Where ad agencies are looking to buy ads 89% of agencies saying they are planning on spending ad dollars with Facebook, while only 39% plan on using Twitter, and 18% plan on using Google+. YouTube beat out Google+ with 36% saying they plan on spending ad dollars there and 21% said they would use LinkedIn Feb 2012 / source: STRATA report via Marketingland.com
Feb 2012 / source: STRATA report via Marketingland.comWhere might you buy ads?