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Hkd2 energy statoil using linked_in_chris pratt_h+k

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Transcript

  • 1. Statoil Using LinkedIn A Conversation with the Informed Elite #IGNITE // #HKD2 // @ChrisPratt April 25, 2012
  • 2. From Norway to the World 24/25/2012
  • 3. Low Awareness in New Markets 34/25/2012
  • 4. Awareness low across Stakeholders 44/25/2012
  • 5. Outsmart vs. Outspend 5 vs $$$4/25/2012
  • 6. Outsmart = Target Informed Elite 64/25/2012
  • 7. Outsmart = Media Partnerships 74/25/2012
  • 8. Energy Innovation by Statoil 84/25/2012
  • 9. Open Discussion 94/25/2012
  • 10. Benefits of Paid for Group: Branding
  • 11. Strong Growth 114/25/2012
  • 12. Thought Leadership 124/25/2012
  • 13. Group Benefits 134/25/2012
  • 14. Learning 1: Light Touch 144/25/2012
  • 15. Learning 2: Paid Group has Benefits 154/25/2012
  • 16. Learning 3: Guidelines 164/25/2012
  • 17. Learning 4: Relevant Planned Content 174/25/2012
  • 18. Learning 5: The Professional Persona 184/25/2012
  • 19. Learning 6: Scalable Community Management 194/25/2012
  • 20. Learning 7: 3rd Party Content 20 Economist Content 60 comments4/25/2012
  • 21. Come and Join us 21 http://www.linkedin.com/groups/Energy-innovation-Statoil4/25/2012