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Hkd2 cph wikipedia
 

Hkd2 cph wikipedia

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    Hkd2 cph wikipedia Hkd2 cph wikipedia Presentation Transcript

    • Six questions about Wikipedia and companies Lennart Guldbrandsson
    • I keep six honest serving-men: (They taught me all I knew)Their names are What and Where and When And How and Why and Who. (Rudyard Kipling, ”The Elephants Child”, 1902)
    • Why?
    • 400350300 Wikipedia New York Times250 CNN BBC News200 Merriam Webster MSN Encarta National Geographic150 Encyclopaedia Britannica Wall Street Journal100 PBS NPR 50 0 January July January July January July January April 2007 2008 2009 2010 Source: comScore MediaMetrix
    • http://stats.grok.se/
    • Well, look at the time...
    • Who?
    • Who will you be dealing with?
    • Who will you be dealing with?Wikipediacommunity
    • The community is very diverse.
    • The community is very diverse.Only 0.02% of all readers edit Wikipedia
    • The community is very diverse.Only 0.02% of all readers edit Wikipedia Thats still tens of thousands of active editors!
    • The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs
    • The community is very diverse.Only 0.02% of all readers edit Wikipedia Quality snobs Also, they are smart
    • Who will you be dealing with?Wikipedia Wikimediacommunity Foundation
    • The Wikimedia Foundation Not-for-profit Total staff: around 50Keeping the site up and running
    • Who will you be dealing with?Wikipedia Wikimedia Wikimediacommunity Foundation chapters
    • Over 30 chapters Nationalwww.wikimedia.[country code] for instance Wikimedia.se
    • What?
    • Five rulesFor your purpose, the NPOV policy is the most important. NPOV Neutral Point Of View
    • Several hundred guidelinesAlso important is the Conflict of Interest policy.
    • “Wikipedia works because those who know thetruth, or something close to it, are usually morenumerous and more committed than those whobelieve in a falsehood.”Cass R. Sunstein, Infotopia: How Many Minds Produce Knowledge, Oxford University Press, 2006 Also... … they have a shitload of tools at their disposal!
    • How?
    • How NOT to do it The hit-and-run
    • How NOT to do it The agenda pusherMicrosoft, the Vatican, congressmen, the Church of Scientology, etc, etc.
    • The good example
    • The good example● …● …● …● …● ...
    • The good example GLAM
    • The good exampleThe Public Policy Initiative
    • What do I do...… if the article about me or my company is bad?
    • What do I do...… to improve the article about me or my company?
    • Where?
    • When?
    • Thank you! Lennart Guldbrandsson
    • http://stats.grok.se/