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3. d2 ignite stora enso kati sulin
 

3. d2 ignite stora enso kati sulin

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  • Hi David Ingle, Head of Digital Middle East. Much has been reported of role of Social media throughout the unrest that has been a fact of life across the middle east since the beginning of this year. But, has social media become so powerful that is can topple governmentsI wanted to spend time with you to examine its role and more importantly what we can learn about communications from that period.

3. d2 ignite stora enso kati sulin 3. d2 ignite stora enso kati sulin Presentation Transcript

  • Demystifying Digital // Kati Sulin
    Stora Enso // global responsibility
  • chrislang
  • Culture
    Us
    Politics
    Business
    Internet changing politics:
    • NGO’s finding allies on global scale
    • Social media groups undermining decision makers
    • (Micro) bloggers breaking the walls of censorship
    • Ad hoc communities & web petitions
  • Culture
    Us
    Politics
    Business
    Internet changing business:
    • Global markets for niche items (--> long tails)
    • Bypassing the middlemen (--> disintermediation)
    • Twinsumerism, peer-to-peer trust, WOM
    • Product & service development through social media
    • Consumer activists
    --> product boycotts, collective buying power
    • Sustainability throughout supply chains
  • Culture
    Us
    Politics
    Business
    Internet changing culture:
    • User created content challenging professional structures
    Blogger stars & webzines
    Street culture & fashion
    Music --> MySpace artists
    Visual culture --> Flickr & YouTube
    Literature --> Google poetry, web novel
  • Culture
    Us
    Politics
    Business
    Internet changing us:
    • Time & space
    24/7
    Globe virtualized (Google Maps, Flickr, webcams)
    Localized mobile services
    • Self
    Voluntary giving up of anonymity
    Self-branding & promoting
    Virtual personalities & communities
  • Verification
    Topic ownership
    Presence
    Clarity
    Goal 1:Credibility
    Goal 2:Trust
    Goal 4:Leadership
    Goal 3:Dialog
  • Environmental
    Social
    economical
  • Questions
    Claims
    accusations
  • Modular web experience
  • Your business might be b2b,
    but Social media is still p2p
  • Gri-based Sustainability comms is a half full glass
  • Social media adoption can be more like
    walking on the moonthan taking the first steps
  • Top management engagement
    is top priority
  • Lessons learned
    Your business might be b2b, but Social media is still p2p
    Social media adoption can be more like walking on the moon than taking the first steps
    Gri-based Sustainability comms is a half full glass
    Top management engagement is top priority
  • www.storaenso.com/globalresponsibility