Demystifying Digital   //   Kati Sulin<br />Stora Enso // global responsibility<br />
chrislang<br />
Culture<br />Us<br />Politics<br />Business<br />Internet changing politics:<br /><ul><li>NGO’s finding allies on global s...
Social media groups undermining decision makers
(Micro) bloggers breaking the walls of censorship
Ad hoc communities & web petitions</li></li></ul><li>Culture<br />Us<br />Politics<br />Business<br />Internet changing bu...
 Bypassing the middlemen (--> disintermediation)
Twinsumerism, peer-to-peer trust, WOM
 Product & service development through social media
Consumer activists</li></ul>--> product boycotts, collective buying power<br /><ul><li>Sustainability throughout supply ch...
Culture<br />Us<br />Politics<br />Business<br />Internet changing us:<br /><ul><li> Time & space</li></ul>24/7<br />	Glob...
Verification<br />Topic ownership<br />Presence<br />       Clarity<br />Goal 1:Credibility<br />Goal 2:Trust<br />Goal 4:...
Environmental<br />Social<br />economical<br />
Questions<br />Claims<br />accusations<br />
Modular web experience<br />
Your business might be b2b, <br />but Social media is still p2p <br />
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3. d2 ignite stora enso kati sulin

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  • Hi David Ingle, Head of Digital Middle East. Much has been reported of role of Social media throughout the unrest that has been a fact of life across the middle east since the beginning of this year. But, has social media become so powerful that is can topple governmentsI wanted to spend time with you to examine its role and more importantly what we can learn about communications from that period.
  • Transcript of "3. d2 ignite stora enso kati sulin"

    1. 1. Demystifying Digital // Kati Sulin<br />Stora Enso // global responsibility<br />
    2. 2. chrislang<br />
    3. 3.
    4. 4. Culture<br />Us<br />Politics<br />Business<br />Internet changing politics:<br /><ul><li>NGO’s finding allies on global scale
    5. 5. Social media groups undermining decision makers
    6. 6. (Micro) bloggers breaking the walls of censorship
    7. 7. Ad hoc communities & web petitions</li></li></ul><li>Culture<br />Us<br />Politics<br />Business<br />Internet changing business:<br /><ul><li>Global markets for niche items (--> long tails)
    8. 8. Bypassing the middlemen (--> disintermediation)
    9. 9. Twinsumerism, peer-to-peer trust, WOM
    10. 10. Product & service development through social media
    11. 11. Consumer activists</li></ul>--> product boycotts, collective buying power<br /><ul><li>Sustainability throughout supply chains</li></li></ul><li>Culture<br />Us<br />Politics<br />Business<br />Internet changing culture:<br /><ul><li> User created content challenging professional structures</li></ul>Blogger stars & webzines<br /> Street culture & fashion<br /> Music --> MySpace artists<br /> Visual culture --> Flickr & YouTube<br /> Literature --> Google poetry, web novel<br />
    12. 12. Culture<br />Us<br />Politics<br />Business<br />Internet changing us:<br /><ul><li> Time & space</li></ul>24/7<br /> Globe virtualized (Google Maps, Flickr, webcams)<br /> Localized mobile services<br /><ul><li> Self</li></ul>Voluntary giving up of anonymity <br /> Self-branding & promoting<br /> Virtual personalities & communities<br />
    13. 13. Verification<br />Topic ownership<br />Presence<br /> Clarity<br />Goal 1:Credibility<br />Goal 2:Trust<br />Goal 4:Leadership<br />Goal 3:Dialog<br />
    14. 14.
    15. 15. Environmental<br />Social<br />economical<br />
    16. 16. Questions<br />Claims<br />accusations<br />
    17. 17. Modular web experience<br />
    18. 18.
    19. 19.
    20. 20. Your business might be b2b, <br />but Social media is still p2p <br />
    21. 21. Gri-based Sustainability comms is a half full glass<br />
    22. 22. Social media adoption can be more like <br />walking on the moonthan taking the first steps<br />
    23. 23. Top management engagement <br />is top priority<br />
    24. 24. Lessons learned<br />Your business might be b2b, but Social media is still p2p<br />Social media adoption can be more like walking on the moon than taking the first steps <br />Gri-based Sustainability comms is a half full glass<br />Top management engagement is top priority <br />
    25. 25. www.storaenso.com/globalresponsibility<br />

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