SUPERPROMOTERS Open to your messages Sharing enthusiasm Many and varied contacts Loves to exchange opinions Enthusiastic Recommends a lot Your brand is top of mind Influential and credible (!) Is consulted frequently Persuasive personality
MODERATED COMMUNITY <ul><li>INGREDIENTS: </li></ul><ul><li>1 market research company (preferably WPP) </li></ul><ul><li>1.000 guinnee pigs (from their databases – responsible for cooking in their households) </li></ul><ul><li>1 social media-like website with a research backend </li></ul><ul><li>A handful of moderators </li></ul><ul><li>1.000 gift packages of Silvo products for al repondents </li></ul>
<ul><ul><li>Profiles of all members </li></ul></ul><ul><ul><li>Every profile contains of personal information, pictures and private messages </li></ul></ul>PROFILE PAGES De Smaakmakers > Some screenshots of De Smaakmakers
DE SMAAKMAKERS <ul><ul><li>Home page </li></ul></ul><ul><ul><ul><li>Strong design </li></ul></ul></ul><ul><ul><ul><li>Clear menu </li></ul></ul></ul><ul><ul><ul><li>All members enter here. We directed members to all activities </li></ul></ul></ul><ul><ul><ul><li>It contains news, videos, pictures, contest information and relevant topics for conversation </li></ul></ul></ul>
CONSUMERS SHARE QUITE A LOT WITH YOU, WHEN YOU TRY TO MAKE IT RELEVANT FOR THEM TO DO SO
POLLS AND RECIPES De Smaakmakers > Some screenshots of De Smaakmakers
SILVO PRODUCT EVALUATIONS ‘ Silvo does have the tastiest spices, without additions, and that is what I choose’ ‘ I have known the brand Silvo for quite some time, we have used it since I was a child, very familiar’ ‘ With the Silvo spices, we went from saltless cooking to tasty cooking’ ‘ Silvo spices are very tasty and easy in these jars’ ‘ I like the way the jars and bottles look’ ‘ The tubes are very convenient for dosing’ ‘ The products looked nice and modern!’ De Smaakmakers > Let consumers tell….and they do, all together!
FROM VERY ENTHUSIASTIC … ‘ They smell delicious and taste fine, very fresh and a balanced combination’ ‘ The spices added a little more flavour to the salad, liked it a lot and will use again!’ ‘ Added the herbs to the sauce at the last moment.’ ‘ Today, I made toast with the Italian herbs, delicious.’ ‘ Very convenient to put the pasta herbs on the table, for me, I will just add some extra herbs.’ De Smaakmakers > Let consumers tell….and they do, all together! ‘ The different peppers were tasty and smelled very fresh’ ‘ Never had such a handy mill. Taste is delicious, have it on the table at all times, delicious!!’
TO A LITTLE LESS ENTHUSIASTIC ‘ Taste is good, but the seal underneath the lid is hard to remove. In the end, I just cut it open.’ ‘ I think the tube of garlic is a great idea, I’ve also got 3 of those lying around unused.’ ‘ I already like the idea. It is now possible to just get something out of the tube, right into your dish or on a spoon. Close the lid and put it away.’ ‘ We are not sure yet what we do not like: is it the anise or the cinnamon that is too dominant?’ ‘ The structure and the colour of the paste are absolutely unattractive. It gave everything in the pan an unpleasant, brown colour.’ De Smaakmakers > Let consumers tell….and they do, all together!
BENEFIT 1 <ul><li>For companies with social media stagefright: make your first cautious steps in a closed and moderated community. </li></ul>
BENEFIT 2 <ul><li>You will find out what consumers think about your products within limited time (e.g. two or three weeks). </li></ul><ul><li>This will provide you with both accurate information for your product developers and clear guidelines for your campaign managers. </li></ul>
BENEFIT 3 <ul><li>You will be able to identify your fans, your true ambassadors. </li></ul><ul><li>This brings you in the position to give your campaign a digital media headstart. </li></ul>
<ul><li>Spice up your digital strategy with real insights and knowledge about what your consumers and fans like about you and your products. </li></ul>
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